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Meta’s Exit to Throw 20 million Nigerian MSMEs Out of Business

The Global System for Mobile Communications Association reported that Nigerian MSMEs rely heavily on Facebook and Instagram for sales, customer engagement, and brand visibility.

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A Digital Marketing Consultant at EssenceMediacom, Olayinka Shobola, believes that a shutdown of Facebook and Instagram operations in Nigeria would deal a serious blow to Nigeria’s digital economy, especially millions of micro, small, and medium enterprises (MSMEs).

The Global System for Mobile Communications Association reported that Nigerian MSMEs rely heavily on Facebook and Instagram for sales, customer engagement, and brand visibility.

“Meta Platforms’ threat to halt operations in Nigeria could devastate 56 percent of the nation’s 39.6 players in the information technology space,” Shobola said, stressing that such an exit would erode tax revenues and force businesses to seek costly alternatives, as a $290 million fine dispute with regulators intensifies.

“Businesses that built their brands on Meta’s platforms would face immediate challenges.

The platforms have become essential tools for business survival and growth in Africa’s largest economy, where SMEs contribute nearly 50 per cent to GDP and represent more than 96 per cent of registered businesses.

“Most likely affected businesses will pivot to platforms like X or TikTok for short-term survival, but long-term, they’ll need to invest in standalone e-commerce or offline channels,” Shobola said.

“Jobs will take a hit; marketers, influencers, and agencies will lose contracts overnight.”

Statista forecasts a $148.2m social media ad market in 2025, with Facebook commanding up to $120m, driven by 38 million ad-reachable users.“My shop practically lives on these platforms, especially Instagram,” Lagos-based baker Fatima Tunde said. “If it’s gone, I’m out of business.”

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Global Links and Services Ltd adds Namibia to its Tourism Packages

Tony Onwuchekwa, the company’s Group Director of Communications, who disclosed this, and advocates for policy changes to ease intra-African travel.

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Tony Onwuchekwa, Group Director of Communications

Global Links and Services Ltd (operating as Global Links Travel & Tours), a fully licensed IATA Travel Agency based in Nigeria, says that it’s poised to integrate Namibia into its tours and pilgrimage offerings.

Tony Onwuchekwa, the company’s Group Director of Communications, who disclosed this, and advocates for policy changes to ease intra-African travel.

Onwuchekwa said that the motivation to add Namibia to its travel destinations package was ignited by it’s participation in the just ended Namibia Tourism Board (NTB) and South African Airways (SAA) B2B Stakeholders Meeting in Windhoek.

He emphasised that with over 20 years of experience in crafting seamless travel experiences across Nigeria and beyond, Global Links and Services Ltd is poised to advance intra-Africa tourism, experiential travel, and investment opportunities in Namibia, aligning with its mission to transform travel dreams into reality through expertly curated itineraries, flights, tours, hotels, transfers, study abroad services, and faith-based pilgrimages.

According to him, the company has gained firsthand insights to develop authentic, budget-friendly packages that highlight Namibia’s cultural heritage, wildlife, and MICE (Meetings, Incentives, Conferences, Exhibitions) potential.

“Global Links is committed to bridging Africa’s tourism gaps through strategic collaborations and immersive experiences,” said Tony Onwuchekwa.

“This event aligns perfectly with our vision of linking clients to the world’s wonders, and going forward, we’ll leverage our expertise in promoting African destinations to position Namibia as a must-visit hub for bleisure and adventure travellers,” he said.

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Satchets Alcohol Manufacturers Cry Out to Tinubu to Overide “NAFDAC’s Ban

The Senate, in its own wisdom, did not hear from other parties before the present situation we find ourselves in. This is, therefore, not a regulation; this is calculated economic suffocation.

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Collage : NAFDAC DG, Prof Mojisola Adeyeye; FOBTOB President, Jimoh Oyibo.

THE National Agency for Food and Drug Administration and Control (NAFDAC) ban on local production and distribution of sachets alcohol and 10cl PET bottles have started telling on the economy, according to the Food and Beverage Producers union- FOBTOB., prompting their calls for intervention by President Bola Ahmed Tinubu , his cabinet and other well meaning Nigerians, to :

“Let the factories be reopened.Let the warehouses be unsealed.Let the depots be reopened.Let regulation replace repression.Let dialogue replace destruction.Let policy replace punishment.”

Jimoh Oyibo, President of FOBTOB, at a press conference in Lagos, paints the grim pictures of the ban , barley in its two months :

” Across the country, indigenous manufacturing companies, especially factories are being shut down. Depots are being closed. Warehouses are being locked including those that contain multiple other lawful products not connected to the targeted items.

“The consequences are already visible because workers are losing their jobs daily. Families have started to loose their income, businesses collapsing, supply chains breaking, tax revenues to the Federal Government reducing,” he said.

He emphasised that above all, local investment confidence is being destroyed, and that an economy cannot survive when industries are shut down instead of regulated.

Read Also: Are The Ministers of industry Leaving Manufacturers To Face Challenges?

The speech reads:

” Gentlemen and Ladies of the press and fellow Nigerians, we address you today February 26, 2026 with deep pain, growing fear, and a heavy sense of injustice over the ongoing actions of under the leadership of Professor Mojisola Adeyeye, the Director-General.

This approach is creating widespread confusion, fear, and economic paralysis and we are compelled to ask Professor Mojisola Adeyeye the following questions.

What is her real motive behind this method of enforcement?

Why are entire facilities being shut down instead of applying controlled, targeted regulation?

Why are lawful businesses, workers, transporters, retailers, and suppliers being collectively punished?

The fact is undeniable that all stakeholders met including the House committe on alcohol of the House of Representatives, Honorable Minister of Health, Professor Mojisola Adeyeye,

The Nigerian Police, Customs, Immigration, Federal Road safety corps, manufacturers, Road transport Unions and many other representatives where this issue of alcohol intake by underaged was discussed and the general resolution was access control, massive enlightenment and educational sensitisation drive amongst other resolutions and not total ban as been carried out by Professor Mojisola Adeyeye.

While a policy document which was to serve as a National guide was being awaited, Professor Mojisola Adeyeye rushed behind everyone to approach the Senate for total ban.

The Senate, in its own wisdom, did not hear from other parties before the present situation we find ourselves in. This is, therefore, not a regulation; this is calculated economic suffocation.

children whom she claimed to be protecting are being forced out of school and embracing uncontrolled vices including forced labor or prostitution, with signs of increase in poverty and without doubt, crime risks will rise and this can be a security problem to Nigeria.

We reject the idea that total bans and mass shutdowns are solutions.

Access control is better than total prohibition.

Regulation is better than destruction.

Enlightenment is better than force.

Structured policy is better than blanket punishment.Cutting off a head is not the cure for a headache.

Dialogue is always stronger than destruction.Reform is better than repression.

Control is better than collapse.Factories are not just buildings, they are ecosystems that revolve round – Transporters who are into haulage- Raw material suppliers- Distributors- Retailers- Market women- Artisans- Warehouse operators- Support services- Logistics workers All of them are now suffering because of this policy direction.

We are therefore making this national appeal:

To the Federal Government of Nigeria

To the conscience of leadership

To the defenders of democracy

To the guardians of the economy

Please intervene and prevail on Professor Mojisola Adeyeye for a rethink

Please speak to the conscience of leadership. Stop Professor Mojisola Adeyeye before she destroy Nigeria and Nigerians.

We have no other country to call ours. 2027 elections are fast approaching and this is not the time to loose jobs.We are not criminals.

We are not kidnappers.We are not robbers.We are not extremists.We are not enemies of the state.We are workers.

We are producers.We are parents.We are taxpayers.We are citizens.

We are Nigerians.The only work we know is factory work.

The only livelihood we have is production.The only dignity we have is honest labor.We therefore appeal strongly and respectfully: .

Total bans are not the way forward.Controlled access is the way forward.Education is the way forward.Regulation is the way forward.

Partnership is the way forward.We bring this message before the press, please help circulate our pleas.

We bring it before the nation, this is a security crisis in the making.We bring it before the world, Nigeria is too volatile for another crisis.

This is our appeal.

This is our cry.This is our plea.

This is our stand.Let our industries and factories live.

Let our people work and contribute to the growth of the Nigerian economy.

Let our economy breathe, not to suffocate.”

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Alcohol Manufacturers Seek Tinubu’s Intervention as Tension Persists with NAFDAC

“We are not criminals. We are workers. We are producers. We are taxpayers. We are Nigerians.”

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SACHETS alcohol manufacturers have again confronted the NAFDAC Lagos Office demanding that the agency reopen their sealed warehouses, indigenous factories and depots across the country.

Chanting “No Work for Us, No Work for You”, and “We are not criminals. We are workers. We are producers. We are taxpayers. We are Nigerians ,” the workers accused the agency, under the leadership of Mojisola Adeyeye, of shutting down entire manufacturing facilities instead of applying what the union termed “controlled and targeted regulation.”

They called for urgent intervention from Bola Ahmed Tinubu, the Senate, the House of Representatives, governors, traditional rulers, religious leaders, and civil society groups.

During the protest on Wednesday, Comrade Anthony Oyaga, Secretary of the Food, Beverage and Tobacco Senior Staff Association (FOBTOB), described the situation as one marked by “deep pain, growing fear, and a heavy sense of injustice.

According to the FOBTOB, multiple facilities producing sachet products and 10cl PET bottled beverages have been sealed nationwide, including warehouses containing other lawful products unrelated to the targeted items.

“This is not regulation; this is calculated economic suffocation,” said the union, adding that factories are not just buildings; they are ecosystems.”

The statement emphasised, listing transporters, raw material suppliers, distributors, retailers, market women, warehouse operators, artisans, and logistics workers as part of the affected chain.

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