Business
Meta’s Exit to Throw 20 million Nigerian MSMEs Out of Business
The Global System for Mobile Communications Association reported that Nigerian MSMEs rely heavily on Facebook and Instagram for sales, customer engagement, and brand visibility.
A Digital Marketing Consultant at EssenceMediacom, Olayinka Shobola, believes that a shutdown of Facebook and Instagram operations in Nigeria would deal a serious blow to Nigeria’s digital economy, especially millions of micro, small, and medium enterprises (MSMEs).
The Global System for Mobile Communications Association reported that Nigerian MSMEs rely heavily on Facebook and Instagram for sales, customer engagement, and brand visibility.
“Meta Platforms’ threat to halt operations in Nigeria could devastate 56 percent of the nation’s 39.6 players in the information technology space,” Shobola said, stressing that such an exit would erode tax revenues and force businesses to seek costly alternatives, as a $290 million fine dispute with regulators intensifies.
“Businesses that built their brands on Meta’s platforms would face immediate challenges.
The platforms have become essential tools for business survival and growth in Africa’s largest economy, where SMEs contribute nearly 50 per cent to GDP and represent more than 96 per cent of registered businesses.
“Most likely affected businesses will pivot to platforms like X or TikTok for short-term survival, but long-term, they’ll need to invest in standalone e-commerce or offline channels,” Shobola said.
“Jobs will take a hit; marketers, influencers, and agencies will lose contracts overnight.”
Statista forecasts a $148.2m social media ad market in 2025, with Facebook commanding up to $120m, driven by 38 million ad-reachable users.“My shop practically lives on these platforms, especially Instagram,” Lagos-based baker Fatima Tunde said. “If it’s gone, I’m out of business.”
Business
Zenith Bank Opens Côte d’Ivoire subsidiary tomorrow
Group Managing Director, Dame Dr Adaora Umeoji, said the expansion reflects the vision of the bank’s Founder and Chairman, Jim Ovia, to build a global brand with a strong presence across Africa and key international markets.
• Zenith Bank GMD, Dame Dr Adaora Umeoji
An official opening ceremony of Zenith Bank Plc Côte d’Ivoire is scheduled for Wednesday, April 29, 2026, and is expected to draw senior government officials and regulators from Nigeria and , as well as business leaders and members of the diplomatic community.
The subsidiary will be led by Managing Director and Chief Executive Officer, Cédric Tano, who said the bank’s entry into Côte d’Ivoire comes at a time of strong economic growth and increasing regional integration, adding that it aims to combine global best practices with local market insight to support businesses, facilitate cross-border trade and contribute to economic growth in Côte d’Ivoire and the wider WAEMU region.
In a statement, the bank said that the subsidiary was licensed in December 2025 by the Ministry of Finance and Budget of the Republic of Côte d’Ivoire and regulated by the UMOA Banking Commission, will operate from its headquarters at SCI Wall Street, Avenue Noguès, Plateau, Abidjan.
The bank said that the new subsidiary is positioned to support cross-border trade and investment, with a focus on corporate banking, trade finance, local and offshore banking services, and structured financial solutions for businesses operating across Africa and internationally.
Group Managing Director, Dame Dr Adaora Umeoji, said the expansion reflects the vision of the bank’s Founder and Chairman, Jim Ovia, to build a global brand with a strong presence across Africa and key international markets.
Business
NACCIMA Set Up Export Express Support Center To Boost Non-oil Exports Trade
Chairman of the NACCIMA Export Group, Kola Awe, said that the initiative was driven by the need to improve export performance, noting that only a small fraction of registered exporters accounts for a significant share of the country’s export value.
NACCIMA has established an Export Express Support Centre as a practical intervention to simplify export processes and provide direct support to businesses.
At the event, Polaris Bank Plc donated equipment to support the take-off of the centre, a move stakeholders described as critical to building the infrastructure needed for export development.
Chairman of the NACCIMA Export Group, Kola Awe, said that the initiative was driven by the need to improve export performance, noting that only a small fraction of registered exporters accounts for a significant share of the country’s export value.
“The centre is built on knowledge, training, innovation and support. We are not charging anybody for knowledge. It is a platform for exporters to get the information and assistance they need,” said Awe.
Awe explained that the centre would go beyond advisory by offering hands-on support to resolve issues related to logistics, documentation, procurement and regulatory compliance.
NACCIMA National President, Dr Jani Ibrahim,added that the centre was designed as a one-stop hub to guide exporters and strengthen their capacity to compete in regional and global markets.
“It will serve as a one-stop hub providing guidance, tools and technical support to exporters, helping them navigate documentation, meet standards and access new markets with confidence.
“It will serve as a one-stop hub providing guidance, tools and technical support to exporters, helping them navigate documentation, meet standards and access new markets with confidence,” he said.
Business
Presidency replies Emir Sanusi on “Why are we still borrowing and borrowing?”
Bwala wrote on X, “Your Royal Highness, we are simply borrowing to invest in the critical sectors of our economy, the chiefest of which is INFRASTRUCTURE.
The infrastructure deficit requires a yearly investment of at least $30B-100B, and what we have is insufficient, hence the borrowing “
•Emir of Kano, Muhammadu Sanusi II
The Special Adviser to the President on Policy Communication, Daniel Bwala, on Friday, responded to a question asked by the Emir of Kano, Muhammadu Sanusi II, about a fresh $516 million foreign loan President Bola Tinubu was seeking the Senate ‘s approval to borrow.
Emir Sanusi’s remarks come amid reports that the Federal Government has increased its 2026 borrowing plan by ₦11.31 trillion, pushing total projected borrowing to ₦29.20 trillion.
Speaking during an interview published by News Central TV on Friday, the former Governor of the Central Bank of Nigeria, said : ” We’ve removed the subsidy. We’re now spending it. .. If you’re not paying the subsidy and you’ve got the money, why are we still borrowing and borrowing? What are we borrowing for?”
In response, the presidency stated that the Tinubu administration is borrowing to invest in the critical sectors of the economy, especially infrastructure.
Bwala wrote on X, “Your Royal Highness, we are simply borrowing to invest in the critical sectors of our economy, the chiefest of which is INFRASTRUCTURE. The infrastructure deficit requires a yearly investment of at least $30B-100B, and what we have is insufficient, hence the borrowing “
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