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Meta’s Exit to Throw 20 million Nigerian MSMEs Out of Business

The Global System for Mobile Communications Association reported that Nigerian MSMEs rely heavily on Facebook and Instagram for sales, customer engagement, and brand visibility.

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A Digital Marketing Consultant at EssenceMediacom, Olayinka Shobola, believes that a shutdown of Facebook and Instagram operations in Nigeria would deal a serious blow to Nigeria’s digital economy, especially millions of micro, small, and medium enterprises (MSMEs).

The Global System for Mobile Communications Association reported that Nigerian MSMEs rely heavily on Facebook and Instagram for sales, customer engagement, and brand visibility.

“Meta Platforms’ threat to halt operations in Nigeria could devastate 56 percent of the nation’s 39.6 players in the information technology space,” Shobola said, stressing that such an exit would erode tax revenues and force businesses to seek costly alternatives, as a $290 million fine dispute with regulators intensifies.

“Businesses that built their brands on Meta’s platforms would face immediate challenges.

The platforms have become essential tools for business survival and growth in Africa’s largest economy, where SMEs contribute nearly 50 per cent to GDP and represent more than 96 per cent of registered businesses.

“Most likely affected businesses will pivot to platforms like X or TikTok for short-term survival, but long-term, they’ll need to invest in standalone e-commerce or offline channels,” Shobola said.

“Jobs will take a hit; marketers, influencers, and agencies will lose contracts overnight.”

Statista forecasts a $148.2m social media ad market in 2025, with Facebook commanding up to $120m, driven by 38 million ad-reachable users.“My shop practically lives on these platforms, especially Instagram,” Lagos-based baker Fatima Tunde said. “If it’s gone, I’m out of business.”

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FG restricts paracetamol ,16 other products for local manufacturing

The cocoa industry is also shielded; cocoa butter, powder, and cakes, as well as chocolate preparations in blocks or bars exceeding two kilograms, are listed as prohibited items.

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• President Bola Tinubu

The Federal Government has totally banned the importation of seventeen products including paracetamol tablets and syrups, metronidazole, cotrimoxazole, and chloroquine from entering into the country through any port of entry.

The Federal Ministry of Finance on Saturday released the latest revised import prohibition list, dated April 1, 2026, under HS Codes 3003.10.00.00 through 3004.90.90.00

Other widely used health products, such as multivitamin capsules, aspirin, folic acid, and various ointments like penicillin and gentamycin, are now restricted to local manufacturers.

Furthermore, refined vegetable oils in retail packs of five litres or less, encompassing soya-bean, palm, and sunflower oils, are prohibited.

However, crude vegetable oil and specific fats like hydrogenated vegetable fats under HS 1516.20.10.00 are permitted to enter the country for industrial use.

In the retail and consumer goods category, the prohibition covers cane or beet sugar in retail packs and chemically pure sucrose containing added flavouring or colouring.

The cocoa industry is also shielded; cocoa butter, powder, and cakes, as well as chocolate preparations in blocks or bars exceeding two kilograms, are listed as prohibited items.

Other household essentials now restricted to local production include tomato paste, whole tomatoes put up for retail sale, and mineral and aerated waters.

The hygiene sector is notably impacted, as all forms of soaps and organic surface-active products (commonly known as detergents) are now barred from importation under HS Codes 3401.11.10.00 through 3402.90.00.00 when intended for retail sale.

Even everyday stationery is affected, as ballpoint pens and their refills are barred from importation, though the government made a specific concession for importing pen tips. Industrial and construction materials were not left out of the revised trade policy.

Bagged cement remains on the prohibited list under HS Code 2523.29.00.00, alongside NPK 15:15:15 fertilizers and similar variants.

The packaging industry faces a continued ban on corrugated paper, paper boards, and cartons, while the glass industry is protected by a prohibition on hollow glass bottles exceeding 150 milliliters in capacity.

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Business

MAN Condemns World Bank’s Call for Nigeria PMS imports

MAN, described the April 2026 Nigeria Development Update (NDU) by the World Bank, as ” structurally flawed, counterproductive, and highly detrimental to Nigeria’s industrialization agenda

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The Manufacturers Association of Nigeria (MAN) urged the Federal Government and the petroleum industry regulators to disregard the recent prescription by the World Bank that Nigeria should open its borders to imported Premium Motor Spirit (PMS) to solve inflationary crisis.

In a position document titled ‘FUEL IMPORTATION PRESCRIPTION AS A RECIPE FOR DEINDUSTRIALISATION AND NATIONAL ECONOMIC RETROGRESSION,’ MAN, described the April 2026 Nigeria Development Update (NDU) by the World Bank, as ” structurally flawed, counterproductive, and highly detrimental to Nigeria’s industrialization agenda.”

Segun Ajayi – Kadir, its Director -General, noted that While we welcome the Bretton Woods institution’s clarification that national energy security is paramount in today’s volatile global climate, we reiterate our fundamental objection to the initial premise that reinstating petrol import licenses is a viable, long-term strategy to avert an inflation spike. It is not, and should not be considered as an option.

The Association emphasised that importation of PMS will undermine domestic refining capacity; contribute to the disruption of the foreign exchange market; disincentivize investment in and expansion of local refining, and truncate the relief that Nigerians have started to enjoy since the advent of Dangote Refinery and other local refineries.

Our Position

The World Bank’s report posited that the suspension of import licenses stifled competition, allowing domestic ex-depot prices to rise, thereby driving up inflation.

This analysis panders to short-term bias and does not take into account the following foundational macroeconomic realities of the Nigerian economy:

The FX Drain and the Major Driver of Inflation

Nigeria’s inflation is fundamentally cost-push and can be aggressively driven by exchange rate volatility.

Therefore, promoting PMS imports means returning to the era of fiercely competing for scarce foreign exchange (FX) to fund foreign refineries. Such depletion of FX depreciates the Naira further.

A weakened Naira spikes the cost of importing critical raw materials and machinery for domestic manufacturers, triggering a far bigger wave of inflation across all sectors of the economy than a temporary 12% differential in fuel pump prices.

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Business

CBN introduces money market instrument NOFR

The introduction of NOFR positions Nigeria alongside global benchmarks such as SOFR in the United States, SONIA in the United Kingdom, €STR in the Eurozone, and TONA in Japan, while also complementing Africa’s JIBAR benchmark in South Africa.

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The Central Bank of Nigeria, in collaboration with the Financial Markets Dealers Association on Friday announced the introduction of the Nigerian Overnight Financing Rate (NOFR) as a new benchmark for the country’s money market.

The disclosure was contained in a press statement issued by the CBN’s Acting Director of Corporate Communications, Hakama Sidi-Ali.

According to the statement, the introduction of NOFR positions Nigeria alongside global benchmarks such as SOFR in the United States, SONIA in the United Kingdom, €STR in the Eurozone, and TONA in Japan, while also complementing Africa’s JIBAR benchmark in South Africa.

The apex bank explained that the new rate aligns Nigeria with global standards for short-term interest rate benchmarks and is expected to improve pricing efficiency in the money market

“NOFR was developed to align Nigeria with global best practices in short-term interest rate benchmarks.

It is expected to improve price discovery and transparency while promoting consistent pricing of money market instruments,” it added.

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