Business
CBN, Bank of Industry Partner with CEAN to stabilize Nigeria’s creative sector Post-Covid
In a bold and strategic move to rescue Nigeria’s creative industries from the lingering economic shocks of the COVID-19 pandemic, the Central Bank of Nigeria (CBN) and the Bank of Industry (BOI) have officially partnered with the Creative Entrepreneurs Association of Nigeria (CEAN) to design and implement a nationwide intervention targeting vulnerable creative businesses.
The collaboration, launched in mid-2022, marks a milestone in the recognition of Nigeria’s creative economy as a critical pillar of national development—and affirms CEAN’s position as a trusted stakeholder in industry policy and infrastructure development.
Responding to a Sector in Crisis
The partnership was galvanized by CEAN’s early post-pandemic whitepaper, “Creating Through Crisis: The Future of Nigerian Creativity Post-COVID,” which presented compelling data and policy recommendations that influenced federal strategy. While other sectors received initial support under the government’s economic recovery plans, it was CEAN’s persistent advocacy and detailed sector mapping that brought national attention to the creative industries’ urgent needs.
“From day one of the pandemic, we understood that Nigeria’s cultural workforce—millions strong—was at risk of collapse,” said Adebowale Ewedemi, CEAN founding executive and veteran media entrepreneur. “We didn’t just lobby for change; we brought the tools, the structure, and the roadmap.”
From Blueprint to Implementation
The result was a landmark intervention program backed by BOI and regulated by CBN, with CEAN serving as the official implementation partner. The program delivers targeted support to struggling sub-sectors including independent film, performance art, fashion, radio, music, design, and digital content production.
Highlights of the program include:
• Access to low-interest working capital for creative entrepreneurs
• Training grants and accelerator programs for skill development
• Support for studio and performance infrastructure
• Technical assistance for digital transformation and business retooling
CEAN’s nationwide rollout has seen the training of over 2,000 creative entrepreneurs, advisory support to more than 500 micro-businesses, and the establishment of regional Creative Recovery Hubs in Lagos, Abuja, and Enugu.
Sustained Leadership in Nigeria’s Creative Economy
This intervention is only the latest in CEAN’s long record of national impact. During the peak of the COVID-19 lockdowns, the association served as a frontline support system—offering emergency relief, transitioning training programs online, and shaping portions of the Federal Government’s Survival Fund.
For more than a decade, CEAN has played a vital role in connecting Nigeria’s informal creative workforce to structured policy, funding, and formal economic opportunities. Through this work, the association—under Ewedemi’s leadership—has consistently introduced original models, innovative frameworks, and institutional partnerships that define sustainable creative sector governance in Africa.
Architects of a New Creative Economy
This partnership with CBN and BOI reflects a broader understanding that Nigeria’s future is tied to the creative ingenuity of its people—and that long-term development requires strategic institutions with deep insight, trust, and capacity.
“We’re proud to move beyond advocacy into implementation,” said Ewedemi. “This is not a moment—it’s a movement. We are helping to reshape the creative industry into a nationally recognized economic force.”
As the creative sector continues to recover and rebuild, CEAN remains committed to ensuring that no artist, content creator, or cultural innovator is left behind.
About CEAN
The Creative Entrepreneurs Association of Nigeria (CEAN) is a national platform committed to advancing the business of creativity through advocacy, education, access to finance, and sustainable ecosystem development. CEAN represents creative professionals across music, media, fashion, film, design, performance, literature, and emerging creative technologies.
About Adebowale Ewedemi
Adebowale Ewedemi is a leading media and cultural entrepreneur with over 20 years of experience in broadcasting, creative industry leadership, and innovation policy. He is the founder of multiple FM radio stations in Nigeria and serves as Executive Director of CEAN, where he has led numerous national and international creative inte
Business
CBN reduces interest rate to 23% on market stability
“We are in a position of stability. The tightening we have done in the past has worked. FX pressure has receded. Capital market growth is because of the FX market stability. Investor confidence has come back. We have nothing to fear. This is a reset and a recalibration. No better time to do it than now when things are stable.”
The Central Bank of Nigeria (CBN) has cut the Monetary Policy Rate (MPT) from 26.5 percent to 23 percent, saying that with the current stability in the market, there was no better time to adjust the rate than now.
Olayemi Cardoso, CBN’s governor, made the revelation while addressing the media on Tuesday, after the committee’s 307th meeting in Abuja.
His words, “We are in a position of stability. The tightening we have done in the past has worked. FX pressure has receded. Capital market growth is because of the FX market stability. Investor confidence has come back. We have nothing to fear. This is a reset and a recalibration. No better time to do it than now when things are stable.”
Mr. Cardoso said that the past tightening actions had achieved increased resilience demonstrated by the Nigerian economy, reflected by the moderating inflation, robust external reserve buffers, improved external sector fundamentals, and strengthening investor confidence.
According to the CBN boss, “Members observed that the moderation in inflation indicated the effectiveness of previous policy tightening measures, sustained exchange rate stability, and improved inflation expectations.”
Mr. Cardoso put the nation’s Gross External Reserves at 55.25 billion as of September 18, 2026, the highest in the last 18 years, and sufficient to finance approximately 11.3 months of import of goods and services.
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Business
President Tinubu Urges Africa to Stop Exporting Raw Minerals
The dialogue, themed, “From Resources to Wealth: Continental Cooperation for Mineral Value Addition, Data Sovereignty, Innovative Financing and Critical Minerals Security,” focused on transforming Africa’s mineral wealth into sustainable economic growth.
Photo: The President was represented by Vice President Kashim Shettima, alongside AMSG Chairman and Minister of Solid Minerals Development, Dr Dele Alake.
President Bola Tinubu has called for a fresh continental push to end the historical exploitation of Africa’s critical mineral resources, urging African nations to unite and halt the export of raw materials.
President Tinubu made the call in New York, United States, during the Africa Minerals Strategy Group (AMSG) High-Level Roundtable on Critical Minerals Development in Africa, held on the sidelines of the 81st Session of the United Nations General Assembly (UNGA).
He called for an aggressive alliance among African countries to ensure that the continent transitions from a mere supplier of raw minerals to a hub for local processing, manufacturing and value addition.
The President was represented by Vice President Kashim Shettima, alongside AMSG Chairman and Minister of Solid Minerals Development, Dr Dele Alake.
The dialogue, themed, “From Resources to Wealth: Continental Cooperation for Mineral Value Addition, Data Sovereignty, Innovative Financing and Critical Minerals Security,” focused on transforming Africa’s mineral wealth into sustainable economic growth.
President Tinubu told African leaders and other stakeholders that “the continent could not claim to be wealthy while its children wallowed in poverty amid mines that enrich the world.”
He noted that critical minerals such as cobalt, copper, lithium and rare earth elements had become indispensable to global supply chains and economic security.
According to him, the answer to the deprivation “must be processing, refining, batteries, components, African technologies and competitive skills”.
Business
Fans shown 65,000 junk food ads at World Cup
Coca-Cola had the highest number (21,893), followed by McDonald’s (13,915), Powerade (12,777), and Lay’s – the crisps manufacturer known as Walkers in the UK – (12,087).
Football fans were shown a “constant bombardment” of advertisements promoting junk food and drinks during matches at the 2026 Fifa World Cup, according to a new study.
BBC reported that researchers at the University of Bristol and University of Oxford created an AI tool to analyse ads which were visible to television viewers during live play in the tournament’s 104 matches, mostly displayed on pitchside advertising boards and around stadiums in the USA, Canada, and Mexico.
They found that logos and products for brands that produce junk food and drinks – defined by the UK government as being high in fat, salt or sugar – were displayed 65,722 times in total.
And the study also found that those adverts were visible for 28.1 hours’ time across the tournament, or just over 16% of the total time that matches were being played.
The ads were all shown on the international feed of matches during play – meaning they were visible to every viewer in every country broadcasting matches – and do not include ads shown during pre-match coverage, half-time commercial breaks, or the controversial in-match hydration breaks.
The model used by the researchers estimated that there were an average of 576 visible ads for junk food and drink shown during each individual match.
Coca-Cola had the highest number (21,893), followed by McDonald’s (13,915), Powerade (12,777), and Lay’s – the crisps manufacturer known as Walkers in the UK – (12,087).
All four brands are official partners of world football governing body Fifa, with the Powerade energy drink owned by the Coca-Cola company.
In response to the findings, Fifa argued that the vast majority of its revenue is put back into football, including on projects promoting health and wellbeing in which thousands of people participate.
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