Business
Advertising Stakeholders Set 10 – Agenda for ARCON To Improve the Industry

By Charles Flames
Stakeholders in the Advertising industry in Nigeria have tabled ten – action plans to improve the practice by the Advertising Regulatory Council of Nigeria (ARCON).
The stakeholders had after a careful scrutiny of the new laws and guidelines introduced recently by ARCON, said that for the new law to foster a thriving advertising ecosystem in Nigeria, ARCON should consider the following recommendations:
- Consultation and collaboration: Engage in regular dialogue with stakeholders, including advertisers, agencies, online platforms, and consumer advocates, to ensure that regulatory measures are practical, effective, and considerate of industry dynamics.
A collaborative approach to regulation, similar to ICAN’s multi-stakeholder model, can lead to better outcomes for all parties involved. - Transparency and accountability: ARCON should ensure that its decision-making process is transparent and based on evidence, with clear communication of regulatory changes and their rationale.
This approach will help build trust between ARCON and the advertising industry while promoting a sense of shared responsibility for upholding advertising standards.
- Flexibility and adaptability: Regulations should be responsive to the rapidly evolving advertising landscape, particularly in the digital space. ARCON should monitor global best practices and emerging trends to ensure that its guidelines remain relevant and supportive of innovation.
- Education and capacity building: ARCON should provide resources and training programs to help advertisers, agencies, and other stakeholders understand and comply with advertising regulations.
By helping industry players develop the necessary skills and knowledge, ARCON can promote a culture of responsible advertising and self-regulation.
- Streamlined approval processes: To avoid bureaucratic bottlenecks and support the timely release of advertising content, ARCON should implement efficient and user-friendly approval processes for advertising material. This could include online submission systems, clear turnaround times, and dedicated support for small businesses and content creators.
- Encourage diversity and inclusivity: ARCON should revise its regulations to allow for the use of both local and international models in advertisements, promoting diversity and inclusivity.
This approach will not only improve Nigeria’s global image but also allow advertisers to resonate with a broader range of audiences, supporting their businesses’ growth and competitiveness.
- Balancing regulation and freedom of contract: While it is essential to ensure fairness, equity, and order in the advertising industry, ARCON should respect the constitutional freedom for legal business entities to enter into contractual agreements. Regulators can provide guidelines and best practices for commercial considerations, but they should not interfere with the negotiation process or impose arbitrary restrictions.
- Foster self-regulation: ARCON should promote a culture of self-regulation within the advertising industry by encouraging the development of voluntary codes of conduct and industry-led initiatives. This approach can complement formal regulation and empower industry players to take responsibility for upholding advertising standards and protecting consumers’ interests.
- Benchmarking and international cooperation: ARCON should actively participate in international forums and collaborate with other advertising regulators to learn from best practices and ensure that Nigeria’s regulatory framework aligns with global standards.
This engagement will help ARCON to stay abreast of emerging trends and challenges in the advertising industry and inform its regulatory approach.
- Measuring impact and effectiveness: ARCON should regularly assess the impact and effectiveness of its regulations, seeking feedback from stakeholders and adjusting its approach as needed.
This ongoing evaluation process will help ensure that regulatory measures remain fit for purpose, fostering a dynamic and responsive advertising industry in Nigeria.
“By implementing these recommendations, ARCON can create a balanced regulatory environment that promotes responsible advertising while respecting the needs of businesses and other stakeholders. This approach will help to cultivate a thriving advertising ecosystem in Nigeria, driving innovation, economic growth, and job creation, and fostering a diverse and inclusive creative industry that reflects the country’s rich cultural heritage and its commitment to the common good,” said the stakeholders.
The stakeholders described the new ARCON laws as restrictive, archaic, and detrimental to the creative industry.
” Effective regulation is crucial for any modern society, as it establishes standards, guidelines, and rules that ensure fairness, safety, and order.
The role of regulation should be to balance the interests of various stakeholders, such as consumers, investors, businesses, and society as a whole,” they said.
Business
Police Investigates over N270m Thefts in UBA
CSP Benjamin Hundeyin, the command’s public relations officer, disclosed that the suspects conspired to illegally divert funds from domiciliary accounts into personal accounts before redistributing them to multiple destinations.

The Lagos State Police Command is questioning four officials of the United Bank for Africa (UBA) for alleged thefts of £138,924 (over N270 million) from international airlines’ accounts.
CSP Benjamin Hundeyin, the command’s public relations officer, disclosed that the suspects conspired to illegally divert funds from domiciliary accounts into personal accounts before redistributing them to multiple destinations.
The fraud was uncovered when the bank detected unauthorized transactions and alerted the police.
The arrested officials include Shuaib Oluwatobiloba Olaleye, 27, who was arrested on March 12, 2025, in Ogun State, with a Toyota Camry 2012/2013 recovered from him. Oladunjoye Adegoke, 33, was arrested on March 13, 2025, in Victoria Island, Lagos, with a Toyota Camry (Pencil Light) recovered.
Austin Alfred, 38, Supervisor of the bank’s Trade Services Department, and Jude Uzobuaku, 36, a processor in the same department, were also arrested for facilitating the illegal transfer of funds to foreign accounts.
Police investigations revealed that the stolen funds were initially funneled into an account belonging to one of the suspects before being distributed to multiple other accounts to evade detection. Authorities are now working to identify additional accomplices and recover the remaining funds.
The suspects are in custody and will face prosecution as the investigation continues.
The police have urged the public to report suspicious financial transactions, reiterating their commitment to tackling economic crimes.
Business
Impact Investors Launches New Report to Strengthen Nigeria’s Research, Innovation, and Commercialization Ecosystem
Etemore Glover, CEO of Impact Investors Foundation, said: “By mapping out key players and identifying the challenges they face, we now have a clear direction for collaboration to bridging gaps and creating a thriving research commercialization framework,”

The Impact Investors Foundation (IIF), has launched a comprehensive Nigeria Impact Investing Research and Industry Collaborative (NIIRIC) Stakeholder Mapping Report to identify critical gaps and collaboration opportunities in Nigeria’s research, innovation, and commercialisation landscape.
In a statement, Ifeoluwa OgunfuwaAssistant Manager, Impact Investors Foundation, disclosed that the pivotal study officially launched in Lagos at a virtual event, provides an in-depth assessment of Nigeria’s research ecosystem, identifying key public and private stakeholders involved in research and innovation, as well as those who utilize research findings.
It reads: ” Funded by the UK International Development of the UK Government in the third phase of the Research and Innovation Systems for Africa (RISA) Fund’s Sustainable Systems for Research and Innovation Financing Project (SSRIF II), this report provides vital data to drive policy reforms, strategic investments, and cross-sector collaboration among key stakeholders, including academia, government, industry, and investors.
The Nigerian research and innovation ecosystem is a dynamic yet under-optimised network involving key stakeholders across academia, government, private sector, non-governmental organizations (NGOs), financial institutions, and international bodies.
The gap between academia and industry remains a significant challenge, compounded by inadequate funding, outdated infrastructure, and a lack of coordination among research bodies.
This report provides actionable recommendations to foster an environment where research is not only published but also translated into impactful, scalable businesses.
The study called for an alignment between academia, industry, government, and other stakeholders to unlock Nigeria’s full potential in innovation-driven economic growth.
Key findings from the report include the following:
• A lack of structured pathways for commercialization is a barrier that limits its impact on economic development.
• The absence of a centralized platform has led to fragmented efforts and missed opportunities for scaling innovations.
• Weak intellectual property protection, limited funding, and unclear commercialization guidelines remain barriers to private-sector engagement.
• Strategic partnerships and dedicated financing mechanisms can accelerate the transformation of research into market-ready solutions.
“This report is a game-changer for Nigeria’s research ecosystem. “
Etemore Glover, CEO of Impact Investors Foundation, said: “By mapping out key players and identifying the challenges they face, we now have a clear direction for collaboration to bridging gaps and creating a thriving research commercialization framework,”
“We aim to leverage the report’s insights to scale innovations that positively impact the community.
Oretanya Oreva, Director, Lagos Business School Sustainability Center and Lead, Capacity Building, NIIRIC Steering Committee, added : “Our priorities are to promote local innovation and self-sufficiency, both locally and nationally, and to cultivate a robust collaboration ecosystem between researchers and industry.”
Business
Google promises 300,000 jobs in South Africa
South Africa’s official unemployment rate was last reported at 31.9%, with youth unemployment for those aged between 15 and 35 sitting at 44.6%, according to Statistics South Africa’s labour force survey for Q4 2024.

Google says its investment in data centre infrastructure in Johannesburg, part of a greater R18 billion investment in Africa, should help create 300,000 jobs and contribute R1.7 trillion to the South African economy by 2030.
Mybroadband reports that the tech powerhouse added that South Africa also has the unique opportunity to rapidly develop its nascent artificial intelligence sector to become an AI leader on the African continent and the global stage, given its youth bulge and high unemployment rate.
This is according to Google’s Europe, Middle East, and Africa President Tara Brady, who spoke during a press conference on Wednesday at the launch of the company’s Johannesburg cloud region.
“I do believe that when you have a large number of organisations willing to invest in training, you could leapfrog many other countries and become an AI leader,” Brady said. Brady was commenting on the 300,000 jobs Google said their infrastructure investment in Johannesburg would help create by 2030.
He added that Google has identified a unique advantage in South Africa due to its high unemployment rate, which is not seen in other countries around the world.
“When you have such high unemployment, it means that we can put those people to work, which is an opportunity that we don’t have in other regions,” Brady said.
“So if South Africa wants to, we are prepared to invest in AI together here.
South Africa’s official unemployment rate was last reported at 31.9%, with youth unemployment for those aged between 15 and 35 sitting at 44.6%, according to Statistics South Africa’s labour force survey for Q4 2024.
Google CEO Sundar Pichai announced in 2021 that the tech giant would invest $1 billion (R18 billion) over five years in digital transformation on the continent.
Brady said that while a “large chunk” of this was dedicated to the cloud region, it also focused on skilling people in Africa and aiding tech startups in the region.
South Africa’s minister of communications and digital technologies, Solly Malatsi, who did not attend the event but delivered a prerecorded address, emphasised the importance of these skilling initiatives in the country’s vision of a digital future.
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