Business
Save the Consumers Condemns MultiChoice’s Price Discriminations Between Nigerian and South African Subscribers
South African subscribers benefit from reduced pricing, such as the “Add Movies” bolt-on slashed by 38% to R49, alongside additional channels and enhanced streaming features.

Save the Consumers, a Nigerian non-governmental organisation committed to defending consumer rights, strongly condemns the recent 21 percent price increase imposed by MultiChoice Nigeria on its DStv and GOtv services.
In a comparisons of the subscriptions price being paid by subscribers in Nigeria and South Africa, Save the Consumers, juxtaposed that the MultiChoice’s price adjustments in Nigeria was in stark contrast to the company’s decision to reduce prices by up to 38% and enhance value for its South African subscribers during the same period.
Dr. Aliyu Ilias , the Executive Director of Save the Consumers, argued that the action was not only insensitive and exploitative, but also blatantly discriminatory.
He said noted that less than a year after the May 2024 price hike in Nigeria, the new increase openly defies a directive from the Federal Competition and Consumer Protection Commission (FCCPC) to suspend all price adjustments pending the conclusion of ongoing investigations.
The statement reads:”It reflects MultiChoice’s clear disregard for both Nigerian consumers and regulatory authority. Even more troubling is the company’s simultaneous enhancement of service offerings and reduction of prices for South African customers.
In South Africa, MultiChoice has lowered fees on various products, added new channels, and introduced features that improve the user experience, all while acknowledging the financial pressures faced by South African households.
This double standard, lowering prices at home while increasing them in Nigeria, amounts to economic discrimination and reinforces long-standing concerns about MultiChoice’s exploitative approach toward the Nigerian market.
It is indefensible for MultiChoice to cite inflation in Nigeria as justification for the hike while offering consumer-friendly pricing in South Africa.
This reflects a disturbing double standard, with Nigerian consumers continuing to suffer under a near-monopolistic market structure that MultiChoice exploits with impunity.
While MultiChoice claims the price hike is necessary to deliver “world-class content,” Nigerian subscribers still face persistent challenges that remain unaddressed despite repeated complaints.
These include repetitive content, frequent service disruptions, and poor value for money.
Rather than resolving these issues, MultiChoice has chosen to penalise its loyal Nigerian customers with higher prices, once again proving that profit, not service or fairness, is its primary motivation.
Meanwhile, South African subscribers benefit from reduced pricing, such as the “Add Movies” bolt-on slashed by 38% to R49, alongside additional channels and enhanced streaming features.
MultiChoice CEO Byron Du Plessis’s justification that these changes are due to “financial pressures faced by households” further demonstrates the company’s hypocritical and disingenuous treatment of Nigerian consumers, who are themselves grappling with a severe cost-of-living crisis.
MultiChoice’s dominance in Nigeria’s pay-TV sector, enabled by a lack of effective competition, has emboldened its monopolistic practices.
The ease with which it increases prices without fear of losing market share highlights the urgent need for regulatory intervention. Nigerian consumers are effectively held captive in a market where choice is limited and abuse is rampant.
The National Broadcasting Commission (NBC) must take decisive steps to foster genuine competition in the pay-TV sector and dismantle MultiChoice’s stranglehold on the market.
We call on Nigerian consumers to explore alternative platforms and consider boycotting DStv and GOtv until MultiChoice demonstrates genuine respect for their rights.
Save the Consumers demands the immediate reversal of the March 2025 price hike, compensation for subscribers affected by repeated, unjustified price increases and service deficiencies, and full compliance with the FCCPC’s directive.
We urge the FCCPC to initiate legal proceedings against MultiChoice for its defiance of regulatory orders and its disregard for consumer welfare.
A transparent investigation into its pricing model, service quality, and compliance with Nigerian competition and consumer protection laws is essential.
We call on Nigerian consumers to explore alternative platforms and consider boycotting DStv and GOtv until MultiChoice demonstrates genuine respect for their rights.
MultiChoice’s discriminatory pricing, rewarding South African subscribers with lower costs and better services while exploiting Nigerians, is a glaring example of unchecked corporate greed. Save the Consumers stands firmly with Nigerian subscribers in rejecting this injustice and calls on all stakeholders to hold MultiChoice accountable.
The Nigerian market deserves dignity, not exploitation. No company should be allowed to operate above the law or treat Nigerian consumers as second-class subscribers.”
Business
NRS Chair: New tax laws won’t be implemented until January
According to Adedeji, the Federal Inland Revenue Service, FIRS by the signing of the bills into Law is now the Nigeria Revenue Service (NRS), explaining that the new law now defines the NRS’s expanded mandates…

•President Bola Tinubu shake hands with NRS Chairman, Zach Adedeji.
The Chairman of the Nigeria Revenue Service (formerly FIRS), Zach Adedeji, has disclosed that the implementation of the newly signed four tax fiscal reform laws will commence by January 1st, 2026.
Adedeji told State House correspondents shortly after the President signed the bills into law, the previous day.
Adedeji said that the modalities will be put in place ahead of the implementation.
Adedeji further explained that the six-month period between the enactment of the new fiscal laws is designed to give ample time to those saddled with the implementation to carefully prepare and ensure that all Nigerians are adequately sensitised.
According to Adedeji, the Federal Inland Revenue Service, FIRS by the signing of the bills into Law is now the Nigeria Revenue Service (NRS), explaining that the new law now defines the NRS’s expanded mandate, including non-tax revenue collection, and lays out transparency, accountability, and efficiency mechanisms.
Business
President Tinubu List Economic Expectations from New Tax Laws
On his verified X handle @officialABAT, the President had said that the new tax laws form the groundwork for the Nigeria of tomorrow, focused on unlocking opportunities for all.

President Bola Tinubu said today that the four tax reforms bills he signed into law reflect his administration’s resolve to create a modern, transparent, and efficient tax system capable of supporting national development, promoting investment, and reducing the burden of multiple taxation on citizens.
President Tinubu explained that the laws would be unifying Nigeria’s fragmented tax system, remove redundant overlaps, boost investor confidence, enhance transparency, and promote coordinated efforts across all levels.
He also described the legislation as a clear departure from previous policies, emphasising that the reforms are designed to ease the burden on working families, small businesses, and low-income earners while eliminating inefficiencies that have long plagued Nigeria’s fiscal structure.
On his verified X handle @officialABAT, the President had said that the new tax laws form the groundwork for the Nigeria of tomorrow, focused on unlocking opportunities for all.
“We are also building a framework for the Nigeria of tomorrow-leaner, fairer and laser focused on unlocking opportunities for all,” he said.
He added : ” These reforms go beyond streamlining tax codes. They deliver the first major, pro-people tax cuts in a generation, targeted relief for low-income earners, small businesses, and families working hard to make ends meet.
Designed to overhaul Nigeria’s fiscal and revenue administration framework, the laws which have been described as a major leap in the nation’s economic reform drive.
“For too long, our tax system has been a patchwork-complex, inequitable, and burdensome. It has weighed down the vulnerable and shielded inefficiency. That era ends today.”
Business
Tinubu signs four Tax Reform Bills to law today
The bills were recently passed by the National Assembly following extensive stakeholders consultations and technical reviews.

President Bola Ahmed Tinubu will today (Thursday) sign into law four tax reform bills set to overhaul Nigeria’s fiscal landscape, streamline tax administration, and boost investor confidence.
The ceremonial signing is scheduled to take place at the State House, Abuja.
In a statement , Bayo Onanuga, Special Adviser to the President on Information and Strategy, said that the four bills are : the Nigeria Tax Bill, Nigeria Tax Administration Bill, Nigeria Revenue Service (Establishment) Bill, and the Joint Revenue Board (Establishment) Bill
The bills were recently passed by the National Assembly following extensive stakeholders consultations and technical reviews.
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