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EU fines Apple and Meta €700m, risking Trump fury

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Apple Inc. and Meta Platforms Inc. were hit by relatively modest European Union fines totaling €700 million ($798 million) for violating tough new antitrust rules for Big Tech, following warnings of harsh retaliation from US President Donald Trump.

EU regulators levied the penalties — €500 million against Apple and €200 million against Meta — under its Digital Markets Act, which includes a list of dos and don’ts mainly aimed at Silicon Valley giants.

“Apple and Meta have fallen short,” EU antitrust chief Teresa Ribera said on Wednesday.

“All companies operating in the EU must follow our laws and respect European values.”

The punishments — the first under the DMA — are far lower than previous penalties under traditional EU competition law, and are likely to be seen as an attempt to avoid further provoking Trump, who recently laid out a swath of tariffs on global economies.

He’s specifically called out the EU’s tech regulations as the kind of non-tariff trade barrier that his so-called reciprocal tariffs are intended to target.

The European Commission said that Apple had failed to allow developers to link out from its App Store in order to make sales outside of the company’s marketplace.

Meta’s business model for ad-free services on Instagram and Facebook also fell foul of the tech law, which gives regulators fining powers of up to 10% of a company’s global annual revenue.

Both firms must comply with the EU decision within 60 days, or face the risk of further financial penalties.

Apple was also warned that its new fee structure for app developers — itself a plan devised to comply with EU rules — isn’t in line with the EU Big Tech rulebook.

Apple responded fiercely to the EU penalty, accusing the bloc’s regulators of discriminating against the company and forcing it to give away its technology for free.

The Cupertino, California-based company said it would appeal the fine to the EU courts. Just last year, the company was hit with a €1.8 billion EU fine for shutting out music-streaming rivals on the iPhone.

Meta’s head of global affairs Joel Kaplan also hit back, saying the EU “is attempting to handicap successful American businesses while allowing Chinese and European companies to operate under different standards.”

The EU decision “isn’t just about a fine; the commission forcing us to change our business model effectively imposes a multi-billion-dollar tariff on Meta while requiring us to offer an inferior service,” said Kaplan.

“And by unfairly restricting personalized advertising the European Commission is also hurting European businesses and economies.

”The White House didn’t immediately respond to a request for comment.Asked about whether the commission had deliberately kept the fines low to avoid provoking Trump, the Brussels-based EU commission said the fines were “proportionate” to the alleged gravity and duration of breaches of the DMA, which became applicable two years ago.

“This is about enforcement. It’s not about trade negotiations,” commission spokesperson Arianna Podesta told reporters.

Still, the size of the fines “suggest an easing of European regulatory pressure on US tech giants,” according to Bloomberg Intelligence analyst Tamlin Bason.

“Penalties under the competition law could have been as much as 10% of total revenue, but ended up being less than 0.15% of each company’s 2024 sales, likely reflecting caution on aggressive enforcement against a tense backdrop in US-EU relations,” Bason said.

Despite its fine, Apple did see EU watchdogs close an investigation into online browsers after it rejigged how it offers users more choice on their iPhones.

EU regulators also backtracked on their decision to target Facebook Marketplace under the DMA. Meta was hit by a €798 million EU fine for alleged abuses on that service last year under standard antitrust law.

Apple shares rose 3.5% and Meta advanced 7% in early New York trading while the S&P 500 Index was up 3%.

Over recent years the EU has made costly penalties against firms, including more than $8 billion in fines against Alphabet Inc.’s Google and a separate order for Apple to pay Ireland back taxes of €13 billion.

Under its abuse-of-dominance rules, it has also forced changes out of Amazon.com Inc.’s marketplace platform and Apple’s tap-and-go chip, while also investigating Microsoft Corp. video conference software, Teams.

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Are The Ministers of industry Leaving Manufacturers To Face Challenges?

” Nigeria deserves regulation that safeguards public health while preserving livelihoods, investment, and respect for due process,” said Oyerinde.

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By OCHEFA

Collage: MAN President Francis Meshioye; John Owan Enoh, Minister of State for Industry; and Minister of Industry, Jumoke Oduwole.

This concerns the National Agency for Food and Drug Administration and Control (NAFDAC) ‘s recent ban on spirit drinks in sachets and small bottles under 200ml.

Since the issue arose, industry stakeholders have been negotiating directly with the regulator, without their ministers’ involvement, despite their oversight over policies affecting operators.

Industry groups like MAN, NECA, FOBTOB, and others have engaged with NAFDAC and lawmakers independently, without consulting the sector’s ministerial officials who could have intervened and coordinated with higher authorities, including the Minister of Health.

Currently, there is confusion caused by government officials.

NAFDAC claims its ban is authorised by the Nigerian Senate and supported by the Federal Ministry of Health to protect public health, especially children and young adults.

Conversely, the Office of the Secretary to the Government of the Federation (OSGF), led by Senator George Akume, states that the ban requires their approval as the final authority.

Before the December 25, 2025, ban, NAFDAC Director-General Prof Mojisola Christianah Adeyeye stated that manufacturers had a six-year moratorium to reconfigure their products.

Different brands of sachets alcohol

In December 2018, NAFDAC, the Federal Ministry of Health, and FCCPC signed a five-year MoU with AFBTE and DIBAN to phase out sachet and small-volume alcohol packaging by January 31, 2024.

The moratorium, initiated in 2021, was extended to December 2025 to allow industry players to clear stock and reconfigure production.

NAFDAC insists that the current Senate resolution aligns with the original agreement and Nigeria’s commitment to the WHO Global Strategy to Reduce Harmful Alcohol Use, which Nigeria has supported since 2010.

NAFDAC recently presented a survey report backing the ban on the production and consumption of alcoholic drinks sold in sachets and Polyethylene Terephthalate bottles among minors and underage persons.

NAFDAC recently made a public presentation of the alcohol consumption survey.

This was in response to the MAN, NECA, FOBTOB, among other industrial stakeholders querying its recent ban on sachet alcohol in packet sizes and PET bottles.

NAFDAC Director-General, Prof. Mojisola Adeyeye, said during the presentation of the survey reports that the study was conducted in collaboration with the Distillers and Blenders Association of Nigeria and carried out by Research and Data Solutions Ltd, Abuja, surveyed 1,788 respondents across six states between June and August 2021.

“Rivers and Lagos State lead in the consumption of alcoholic drinks sold in sachets and Polyethene Terephthalate bottles among minors and underage persons”, she said.

The agency said that the report examined access to alcohol and drinking frequency among minors (below 13 years), underage (13–17 years), and adults (18 years and above).”

Alcohol remains “one of the most widely used substances of abuse among youths” and noted that “the availability and easy access to alcohol have been identified as a contributory factor to the increasing alcohol consumption among minors.”54.3 percent of minors and underage respondents obtained alcohol by themselves.

Nearly half (49.9 per cent) purchased drinks in sachets or PET bottles, with Rivers State recording the highest rates—68.0 percent for sachets and 64.5 percent for PET bottles.

“Meshioye urges the government to prevail on the regulator to suspend the ban, because, “When manufacturing thrives, Nigeria thrives..when manufacturing wins, government wins.”

Lagos followed with 52.3 percent and 47.7 percent, respectively, while Kaduna recorded 38.6 percent sachet and 28.4 percent PET bottle consumption.

“The proportion of drinks procured in sachets was higher among males (51.4 percent) compared to females (41.5 percent), and more in rural (50.1 percent) compared to urban (45.3 percent) locations.”

The report also revealed that minors and underage respondents also accessed alcohol from friends and relatives (49.9 percent), social gatherings (45.9 per cent), and parents’ homes (21.7 percent).

It said that among those who bought alcohol themselves, 47.2 percent of minors and 48.8 percent of underage respondents procured drinks in sachets, while 41.2 percent of minors and 47.2 percent of the PET bottles.

On consumption frequency, 63.2 percent of minors and 54.0 percent of underage persons were occasional drinkers, but 9.3 percent of minors and 25.2 percent of underages respondent reported drinking daily.

Albeit, the OSGF, in a joint statement with the NSA,  declared the NAFDAC ban ” Null and Void.”

The leadership of the Manufacturers Association of Nigeria (MAN),  however accused the NAFDAC of having misled the Senate to approve the ban on sachet alcohol and PET bottles.

Francis Meshioye, the President of the association, and Segun Ajayi-Kadir, Director -General of MAN, emphasised that NAFDAC didn’t provide the Senate with empirical data showing the negative impacts of alcohol on children.

“Business is based on data and logic. Not sentiment. Data is key. Bring your data. Alcohol is not produced for children.It is clearly written on the sachet that it is for people 18+;  the companies producing them have done the campaigns; they have NAFDAC numbers. So NAFDAC should do its job.

They misled the Senate by not giving enough information to the lawmakers,” said Ajayi – Kadir.

Meshioye urges the government to prevail on the regulator to suspend the ban, because, “When manufacturing thrives, Nigeria thrives..when manufacturing wins, government wins.”

Corroborating with MAN, the Nigeria Employers’ Consultative Association (NECA) strongly condemned the ban, calling it a “serious regulatory misstep” that threatens jobs, investments, and Nigeria’s regulatory credibility.

NECA Director General Wale-Smatt Oyerinde, expressed dismay that the enforcement is already disrupting legitimate businesses, jeopardising thousands of jobs across the wines and spirits value chain—including manufacturing, packaging, distribution, retail, and agriculture—and eroding investor confidence amid economic challenges such as high operating costs and currency pressures.

While affirming strong support for protecting minors, removing unsafe products, and advancing public health, NECA argued that the current blanket approach is flawed.

It disproportionately affects compliant, NAFDAC-registered manufacturers whose products underwent rigorous testing, registration, and revalidation processes.

These products comply with international alcohol-by-volume (ABV) standards for spirits, with clear labelling and warnings restricting consumption to adults over 18.

Oyerinde stressed that underage access stems from enforcement gaps at the retail level—such as weak age verification and monitoring—rather than packaging formats.

He advocated for smarter, evidence-based measures, including stricter retailer licensing, compliance checks, public education on responsible drinking, and intensified crackdowns on illicit narcotics and unregistered substances, which pose greater dangers to youth.

“Nigeria deserves regulation that safeguards public health while preserving livelihoods, investment, and respect for due process,” said Oyerinde, emphasising, “Policies ignoring science, economic realities, and regulatory coherence risk causing more harm than good..”

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President Tinubu Extends Ban on Raw Shea Nut Exports by One Year to Boost Local Processing

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President Bola Ahmed Tinubu has approved a one-year extension of the ban on the export of raw shea nuts, effective from February 26, 2026, to February 25, 2027.

The decision, announced in a State House press release by Special Adviser to the President on Information and Strategy, Bayo Onanuga, reinforces the administration’s focus on industrial growth, domestic value addition, and the broader goals of the Renewed Hope Agenda.

The extended ban is designed to strengthen Nigeria’s processing capabilities for shea nuts, improve livelihoods in shea-producing communities across the Savanna belt, and shift exports toward higher-value products such as shea butter.

Processed shea butter, valued for its moisturising, anti-inflammatory, and antioxidant properties, serves as a key ingredient in cosmetics, skincare, hair products, and edible oils—and commands prices 10 to 20 times higher than raw nuts.

To support effective implementation, President Tinubu has directed the Ministers of the Federal Ministry of Industry, Trade and Investment, in collaboration with the Presidential Food Security Coordination Unit (PFSCU), to develop and coordinate a unified, evidence-based national framework.

This framework will align industrialisation, trade, and investment strategies across the entire shea nut value chain.

The President has also endorsed the export framework developed by the Nigerian Commodity Exchange (NCX) and ordered the immediate withdrawal of all existing waivers that previously permitted direct exports of raw shea nuts.

Going forward, any excess or surplus raw shea nuts must be exported exclusively through the NCX in line with its approved guidelines.

In a related measure to enhance local capacity, President Tinubu directed the Federal Ministry of Finance to establish access to a dedicated Non-Oil Export Stimulation Support (NESS) Window.

This facility will enable the Ministry of Industry, Trade and Investment to pilot a Livelihood Finance Mechanism aimed at bolstering production and processing capabilities in the sector.

The Federal Government reiterated its commitment to policies that drive inclusive economic growth, promote local manufacturing, and position Nigeria as a stronger, more competitive player in global agricultural value chains.

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CBN Cuts Interest Rate to 26.5% on disinflation

The committee’s decision was premised on a balanced evaluation of risk to the outlook, which suggests that the ongoing disinflation trajectory would continue, largely supported by the transmission of previous monetary tightening, sustained exchange rate stability and enhanced food supply.”

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The Central Bank of Nigeria (CBN) has reduced the Monetary Policy Rate (MPR), the benchmark interest rate by 50 basis points from 27 percent to 26.5 percent.

The Governor of the CBN, Mr. Olayemi Cardoso, disclosed this at the end of the 304th meeting of the Monetary Policy Committee (MPC) held yesterday in Abuja.

The bank also retained the standing facilities corridor at +50 to -450 basis points and kept the Cash Reserve Requirements, CRR unchanged (deposit money banks 45%, merchant banks 16%, and 75% for non TSA public sector deposits).

Cardoso explained, “The committee’s decision was premised on a balanced evaluation of risk to the outlook, which suggests that the ongoing disinflation trajectory would continue, largely supported by the transmission of previous monetary tightening, sustained exchange rate stability and enhanced food supply.”

He added that the committee took into account the sustained deceleration of the year-on-year, headline inflation in January 2026 marking the 11th consecutive month of decline.

“This downward trajectory in inflation was driven mainly by the continued effects of the contractionary monetary policy, stability in the foreign exchange market, robust capital inflows and improvement in the balance of payments,” he said.

According to him, the momentum was further reinforced by relative stability in the prices of petroleum products and improved food supply conditions, especially staples.

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