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Advertising Stakeholders Set 10 – Agenda  for ARCON To Improve the Industry

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By Charles Flames

Stakeholders in the Advertising industry  in  Nigeria have tabled  ten – action plans to improve the practice by the Advertising Regulatory Council of Nigeria (ARCON).

The stakeholders had after a careful scrutiny of the new laws and guidelines introduced recently  by ARCON, said that for the new law to foster a thriving advertising ecosystem in Nigeria, ARCON should consider the following recommendations:

  1. Consultation and collaboration: Engage in regular dialogue with stakeholders, including advertisers, agencies, online platforms, and consumer advocates, to ensure that regulatory measures are practical, effective, and considerate of industry dynamics.
    A collaborative approach to regulation, similar to ICAN’s multi-stakeholder model, can lead to better outcomes for all parties involved.
  2. Transparency and accountability: ARCON should ensure that its decision-making process is transparent and based on evidence, with clear communication of regulatory changes and their rationale.

This approach will help build trust between ARCON and the advertising industry while promoting a sense of shared responsibility for upholding advertising standards.

  1. Flexibility and adaptability: Regulations should be responsive to the rapidly evolving advertising landscape, particularly in the digital space. ARCON should monitor global best practices and emerging trends to ensure that its guidelines remain relevant and supportive of innovation.
  2. Education and capacity building: ARCON should provide resources and training programs to help advertisers, agencies, and other stakeholders understand and comply with advertising regulations.

By helping industry players develop the necessary skills and knowledge, ARCON can promote a culture of responsible advertising and self-regulation.

  1. Streamlined approval processes: To avoid bureaucratic bottlenecks and support the timely release of advertising content, ARCON should implement efficient and user-friendly approval processes for advertising material. This could include online submission systems, clear turnaround times, and dedicated support for small businesses and content creators.
  2. Encourage diversity and inclusivity: ARCON should revise its regulations to allow for the use of both local and international models in advertisements, promoting diversity and inclusivity.

This approach will not only improve Nigeria’s global image but also allow advertisers to resonate with a broader range of audiences, supporting their businesses’ growth and competitiveness.

  1. Balancing regulation and freedom of contract: While it is essential to ensure fairness, equity, and order in the advertising industry, ARCON should respect the constitutional freedom for legal business entities to enter into contractual agreements. Regulators can provide guidelines and best practices for commercial considerations, but they should not interfere with the negotiation process or impose arbitrary restrictions.
  2. Foster self-regulation: ARCON should promote a culture of self-regulation within the advertising industry by encouraging the development of voluntary codes of conduct and industry-led initiatives. This approach can complement formal regulation and empower industry players to take responsibility for upholding advertising standards and protecting consumers’ interests.
  3. Benchmarking and international cooperation: ARCON should actively participate in international forums and collaborate with other advertising regulators to learn from best practices and ensure that Nigeria’s regulatory framework aligns with global standards.

This engagement will help ARCON to stay abreast of emerging trends and challenges in the advertising industry and inform its regulatory approach.

  1. Measuring impact and effectiveness: ARCON should regularly assess the impact and effectiveness of its regulations, seeking feedback from stakeholders and adjusting its approach as needed.

This ongoing evaluation process will help ensure that regulatory measures remain fit for purpose, fostering a dynamic and responsive advertising industry in Nigeria.

“By implementing these recommendations, ARCON can create a balanced regulatory environment that promotes responsible advertising while respecting the needs of businesses and other stakeholders. This approach will help to cultivate a thriving advertising ecosystem in Nigeria, driving innovation, economic growth, and job creation, and fostering a diverse and inclusive creative industry that reflects the country’s rich cultural heritage and its commitment to the common good,” said the stakeholders.

The stakeholders  described the new ARCON laws as restrictive, archaic, and detrimental to the creative industry.

” Effective regulation is crucial for any modern society, as it establishes standards, guidelines, and rules that ensure fairness, safety, and order.

The role of regulation should be to balance the interests of various stakeholders, such as consumers, investors, businesses, and society as a whole,” they said.

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CBN orders banks to reverse failed ATM transactions immediately

The requirement will be implemented gradually over three years, with banks expected to meet 30 percent of the threshold in 2026, 60 percent in 2027 and full compliance by 2028.

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The Central Bank of Nigeria (CBN) has directed banks to immediately reverse failed automated teller machine (ATM) transactions.

The apex bank said that the revised framework is designed to strengthen ATM service reliability, improve fraud monitoring, enhance security and ensure stronger consumer protection across Nigeria’s fast-growing digital payments ecosystem., tightening rules aimed at improving consumer protection and reliability across the country’s payment infrastructure.

Beyond refund timelines, the regulator introduced new requirements for ATM deployment nationwide.

All card issuers are required to deploy at least one ATM for every 7,500 payment cards issued.

The requirement will be implemented gradually over three years, with banks expected to meet 30 percent of the threshold in 2026, 60 percent in 2027 and full compliance by 2028.

Under new Guidelines on the Operations of Automated Teller Machines in Nigeria, the apex bank said failed “on-us” ATM transactions, where a customer uses the ATM of their own bank, must be reversed instantly. Where an instant reversal fails due to technical issues or system glitches, banks are required to complete a manual reversal within 24 hours.

For failed “not-on-us” transactions, where a customer uses another bank’s ATM, the refund timeline must not exceed 48 hours.

The guidelines also state that automated reversals for on-us transactions should occur in less than five minutes, while not-on-us transactions should be resolved in less than 15 minutes where automated systems function properly.

The CBN added that in cases where transaction failures arise from biometric mismatch or device errors, ATM operators must provide an immediate fallback to non-biometric verification where it is considered safe.

Such events must also be logged for diagnostics while the stipulated refund timelines are maintained.

The Central Bank also directed that ATMs must be located within reasonable proximity to one another across both urban and rural areas, while deployment, relocation or decommissioning of machines must receive prior written approval from the regulator.

The guidelines also set operational and service benchmarks for ATM operators.

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Nigeria Ranks 14th out of 50 Most Agricultural Land globally

The ranking highlights where the world’s largest agricultural footprints are located, spanning major producers across Asia, Africa, and the Americas.

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Nigeria has been ranked the fourteenth country among the top 50 Most Agricultural Land in the world.

Agricultural land spans more than 18 million square miles worldwide, forming the foundation of global food production.

In a data analysed by Visual Capitalist using the most recent FAO data compiled by the World Bank, China has the most agricultural land in the world, with roughly 2.0 million square miles.

The United States (1.6 million), Australia (1.4 million), Brazil (914,000) and Russia (832,826) round out the top five countries worldwide.

Each of these countries specialises in different crops.

For example, the U.S. is the world’s largest producer of corn, while Brazil is the top grower of both soybeans and sugarcane.

Meanwhile, Australia has overcome its mostly arid geography to become a major wheat and cereals grower, rivaling major producers like India (689,000) and Ukraine (160,000).

In the data, Asia and Africa account for a large share of the top 50 countries by agricultural land area.

African countries make up nearly half of the top 50 countries worldwide by square mileage of agricultural land area. They’re led by larger countries like Sudan (435,000), South Africa (372,000), and Nigeria (268,000).

The ranking highlights where the world’s largest agricultural footprints are located, spanning major producers across Asia, Africa, and the Americas.

Each of these countries specializes in different crops.

For example, the U.S. is the world’s largest producer of corn, while Brazil is the top grower of both soybeans and sugarcane.

Meanwhile, Australia has overcome its mostly arid geography to become a major wheat and cereals grower, rivaling major producers like India (689,000) and Ukraine (160,000).

Africa’s Growing Desert ProblemAfrican countries make up nearly half of the top 50 countries worldwide by square mileage of agricultural land area.

They’re led by larger countries like Sudan (435,000), South Africa (372,000), and Nigeria (268,000).

As with peers in Eurasia and the Americas, African agriculture is increasingly facing challenges from climate change.In particular, the growing desertification problem is reducing countries’ agricultural land, especially in the Sahel region, as temperatures rise and soil becomes less fertile for growing crops.

Over-farming and over-grazing are exacerbating regional soil erosion and deepening desertification.

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Brent crude surges to $104 amid escalating Iran conflict

U.S. President Donald Trump said over the weekend that he was demanding other countries help to protect the key maritime corridor, adding that he was in conversation with several allies about securing the strait.

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Oil prices rose on Monday morning as the Trump administration ramps up pressure on allies to help safeguard the Strait of Hormuz and investors react to threats facing Middle East export facilities.

According to CNBC, international benchmark Brent crude futures with May delivery traded 1.5% higher at $104.72 per barrel, paring earlier gains, while U.S. West Texas Intermediate futures with April delivery advanced 0.3% to $98.91.

U.S. crude had surpassed $100 earlier in the session.

Both contracts have surged more than 50% over the past month, reaching their highest levels since 2022, as shipping traffic through the Strait of Hormuz has been severely disrupted.

Brent closed above $100 for the first time in four years last week.

The narrow waterway is a critical energy choke point that typically carries roughly 20% of the world’s oil.

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