Business
Advertising Stakeholders Set 10 – Agenda for ARCON To Improve the Industry
By Charles Flames
Stakeholders in the Advertising industry in Nigeria have tabled ten – action plans to improve the practice by the Advertising Regulatory Council of Nigeria (ARCON).
The stakeholders had after a careful scrutiny of the new laws and guidelines introduced recently by ARCON, said that for the new law to foster a thriving advertising ecosystem in Nigeria, ARCON should consider the following recommendations:
- Consultation and collaboration: Engage in regular dialogue with stakeholders, including advertisers, agencies, online platforms, and consumer advocates, to ensure that regulatory measures are practical, effective, and considerate of industry dynamics.
A collaborative approach to regulation, similar to ICAN’s multi-stakeholder model, can lead to better outcomes for all parties involved. - Transparency and accountability: ARCON should ensure that its decision-making process is transparent and based on evidence, with clear communication of regulatory changes and their rationale.
This approach will help build trust between ARCON and the advertising industry while promoting a sense of shared responsibility for upholding advertising standards.
- Flexibility and adaptability: Regulations should be responsive to the rapidly evolving advertising landscape, particularly in the digital space. ARCON should monitor global best practices and emerging trends to ensure that its guidelines remain relevant and supportive of innovation.
- Education and capacity building: ARCON should provide resources and training programs to help advertisers, agencies, and other stakeholders understand and comply with advertising regulations.
By helping industry players develop the necessary skills and knowledge, ARCON can promote a culture of responsible advertising and self-regulation.
- Streamlined approval processes: To avoid bureaucratic bottlenecks and support the timely release of advertising content, ARCON should implement efficient and user-friendly approval processes for advertising material. This could include online submission systems, clear turnaround times, and dedicated support for small businesses and content creators.
- Encourage diversity and inclusivity: ARCON should revise its regulations to allow for the use of both local and international models in advertisements, promoting diversity and inclusivity.
This approach will not only improve Nigeria’s global image but also allow advertisers to resonate with a broader range of audiences, supporting their businesses’ growth and competitiveness.
- Balancing regulation and freedom of contract: While it is essential to ensure fairness, equity, and order in the advertising industry, ARCON should respect the constitutional freedom for legal business entities to enter into contractual agreements. Regulators can provide guidelines and best practices for commercial considerations, but they should not interfere with the negotiation process or impose arbitrary restrictions.
- Foster self-regulation: ARCON should promote a culture of self-regulation within the advertising industry by encouraging the development of voluntary codes of conduct and industry-led initiatives. This approach can complement formal regulation and empower industry players to take responsibility for upholding advertising standards and protecting consumers’ interests.
- Benchmarking and international cooperation: ARCON should actively participate in international forums and collaborate with other advertising regulators to learn from best practices and ensure that Nigeria’s regulatory framework aligns with global standards.
This engagement will help ARCON to stay abreast of emerging trends and challenges in the advertising industry and inform its regulatory approach.
- Measuring impact and effectiveness: ARCON should regularly assess the impact and effectiveness of its regulations, seeking feedback from stakeholders and adjusting its approach as needed.
This ongoing evaluation process will help ensure that regulatory measures remain fit for purpose, fostering a dynamic and responsive advertising industry in Nigeria.
“By implementing these recommendations, ARCON can create a balanced regulatory environment that promotes responsible advertising while respecting the needs of businesses and other stakeholders. This approach will help to cultivate a thriving advertising ecosystem in Nigeria, driving innovation, economic growth, and job creation, and fostering a diverse and inclusive creative industry that reflects the country’s rich cultural heritage and its commitment to the common good,” said the stakeholders.
The stakeholders described the new ARCON laws as restrictive, archaic, and detrimental to the creative industry.
” Effective regulation is crucial for any modern society, as it establishes standards, guidelines, and rules that ensure fairness, safety, and order.
The role of regulation should be to balance the interests of various stakeholders, such as consumers, investors, businesses, and society as a whole,” they said.
Business
NAFDAC presents alcohol survey reports backing ban
Rivers and Lagos State lead in the consumption of alcoholic drinks sold in sachets and Polyethylene Terephthalate bottles among minors and underage persons.
The National Agency for Food and Drug Administration and Control (NAFDAC) on Tuesday made a publication presentation of alcohol consumptions survey.
This is in response to the MAN , NECA, FOBTOB, among other industrial stakeholders querying its recent ban on sachets alcohol in packet sizes and PET bottles.
NAFDAC Director-General, Prof. Mojisola Adeyeye, said during the presentation of the survey reports that the study was conducted in collaboration with the Distillers and Blenders Association of Nigeria and carried out by Research and Data Solutions Ltd, Abuja, surveyed 1,788 respondents across six states between June and August 2021.
“Rivers and Lagos State lead in the consumption of alcoholic drinks sold in sachets and Polyethylene Terephthalate bottles among minors and underage persons” , she said.
The agency said that the report examined access to alcohol and drinking frequency among minors (below 13 years), underage (13–17 years), and adults (18 years and above).”
Alcohol remains “one of the most widely used substances of abuse among youths” and noted that “the availability and easy access to alcohol have been identified as a contributory factor to the increasing alcohol consumption among minors.”
54.3 per cent of minors and underage respondents obtained alcohol by themselves.
Nearly half (49.9 per cent) purchased drinks in sachets or PET bottles, with Rivers State recording the highest rates — 68.0 percent for sachets and 64.5 percent for PET bottles.
Lagos followed with 52.3 percent and 47.7 percent, respectively, while Kaduna recorded 38.6 percent sachet and 28.4 percent PET bottle consumption.
“The proportion of drinks procured in sachets was higher among males (51.4 percent) compared to females (41.5 percent), and more in rural (50.1 percent) compared to urban (45.3 percent) locations.”
The report also revealed that minors and underage respondents also accessed alcohol from friends and relatives (49.9 percent), social gatherings (45.9 per cent), and parents’ homes (21.7 per cent).
It said that among those who bought alcohol themselves, 47.2 percent of minors and 48.8 percent of underaged respondents procured drinks in sachets, while 41.2 percent of minors and 47.2 percent of the underaged bought PET bottles.
On consumption frequency, 63.2 percent of minors and 54.0 percent of underage persons were occasional drinkers, but 9.3 percent of minors and 25.2 percent of underages respondent reported drinking daily.
The report urged stricter regulation, noting that “access to alcohol by children can be limited if pack sizes that can be easily concealed are not available.”
Business
Financial Inclusion: FG Engages ICAN, CIBN and four other Professional Bodies to Train 10 million Nigerians
Shettima noted that the nation “cannot build a one-trillion-dollar economy on weak skills, fragmented standards, or disconnected professional ecosystems.
• VP Shettima
The Federal Government, through the Office of the Vice President, has launched a nationwide training program to educate 10 million Nigerians on financial inclusion and literacy.
The training being implemented through the Presidential Committee on Economic & Financial Inclusion (PreCEFI), chaired by Vice President Kashim Shettima, is designed to equip Nigerians, particularly women and youths, with essential financial skills, investment knowledge, and digital competencies for sustainable wealth creation.
The Office of the Vice President, through the PreCEFI, on Monday, signed the Memorandum of Understanding (MOU) with the Institute of Chartered Accountants of Nigeria (ICAN); Chartered Institute of Bankers of Nigeria (CIBN); Chartered Institute of Stockbrokers (CIS); National Institute of Credit Administration (NICA); Chartered Risk Management Institute (CRMI) and Nigeria Institute of Innovation and Entrepreneurship (NIIE.
They are to jointly design training programmes, certification pathways, digital skills initiatives, and mentorship platforms that would strengthen Nigeria’s financial and enterprise workforce.
Vice President Shettima, commented: “The training is a strategic national investment in capacity as infrastructure which is the human, institutional, and ethical foundations upon which inclusive growth must rest.
Shettima noted that the Aso Accord on Economic and Financial Inclusion, which the PreCEFI is mandated to implement, recognises the fact that “financial inclusion is not achieved by access alone, but by competence, trust, and capability.”
Shettima noted that the nation “cannot build a one-trillion-dollar economy on weak skills, fragmented standards, or disconnected professional ecosystems.
VP Shettima pointed out that while capacity building is financial inclusion, “without accountants who understand MSME formalisation, credit administrators who can assess risk beyond collateral, bankers who embed consumer protection, risk professionals who anticipate digital threats, and innovators who translate ideas into enterprises, inclusion remains a slogan rather than a system.”
Maintaining that the training programme must prioritise young Nigerians and women, the VP said,
“Importantly, this collaboration prioritises women and youth inclusion and digital transformation, recognising that Nigeria’s demographic dividend will only materialise if young people are equipped with relevant skills and ethical grounding for a fast-evolving digital economy.”
He charged the PreCEFI and the professional bodies not to treat the MoU as a mere document, but as a living platform for execution.
Earlier, the President of the Institute of Chartered Accountants of Nigeria (ICAN), Mallam Haruna Nma Yahaya, applauded the administration of President Bola Ahmed Tinubu for its bold economic reforms that has culminated in the flag off of the financial inclusion free training programme for 10 million women and youths in Nigeria.
He said the decision to embark on the project was prompted by visible improvements in the economy as a result of the gains of the Federal Government’s policy reforms.
Yahaya assured the Vice President of their professional support in the realisation of set objectives, describing their involvement in the project as an institutional honour.
The CEO of WAWU Africa – technical partners in the programme, Mr Emmanuel Lennox, assured of the company’s readiness to deliver on the project, particularly in providing the digital platform and overall enabling environment for its success.
The Technical Adviser to the President on Economic and Financial Inclusion, Dr Nurudeen Abubakar Zauro, emphasised why the training of 10 million Nigerians on financial inclusion had become necessary.
“Exclusion is not only by lack of access, but by limited skills, weak institutional capacity, and insufficient professional support.
Consequently, financial inclusion is not achieved by infrastructure alone; it is achieved when people and institutions are equipped to use that infrastructure responsibly, productively, and sustainably,” he said
The high point of the event was the signing of the MoU for the capacity building programme by the Federal Government and the six professional bodies.
Business
BREAKING: First Abu Dhabi Bank to establish branch in Nigeria
First Abu Dhabi Bank (FAB) is the UAE’s largest bank, formed in 2017 by the merger of First Gulf Bank and National Bank of Abu Dhabi.
•Photo: Nigeria’s Minister of State for Finance, Dr Doris Uzoka- Anite with the executives of First Abu Dhabi Bank (FAB)
First Abu Dhabi Bank is prepared to establish a branch in Nigeria.
This was the outcome of a strategic discussion between Nigeria’s Minister of State for Finance, Dr Doris Uzoka- Anite with the executives of First Abu Dhabi Bank (FAB) on enhanced financial collaboration ahead of the Bank’s plans to establish a branch in Nigeria.
“This engagement reflects growing confidence in Nigeria’s reforms and our commitment to attracting credible global capital to support growth and development,” said the minister on her X.
Uzoka- Anite emphasised that the engagement focused on opportunities for strengthened financial intermediation, increased capital flows, and expanded banking services to support Nigeria’s economic reforms and development priorities.
Uzoka-Anite reaffirmed Nigeria’s commitment to creating an enabling environment for global investors, noting that the planned entry of FAB reflects growing international confidence in Nigeria’s reforms and improving investment climate.
A background check on the Bank showed that First Abu Dhabi Bank (FAB) is the UAE’s largest bank, formed in 2017 by the merger of First Gulf Bank and National Bank of Abu Dhabi.
Headquartered in Abu Dhabi, it offers corporate, investment, and personal banking services across 20+ markets. FAB is recognized as one of the world’s safest institutions.
Aiming to be the best Arab bank for the Arab world, it recently reported a 22% increase in net profit for Q4 2024, driven by strong business volumes.
-
News2 days agoNiger Speaker Lauds Army, DSS, and Security Agencies for Successfully Dislodging Bandits in the State
-
Politics1 day agoNNPP: Kwankwaso Never Negotiated APC Defection – ‘High Demands’ Claims Are Lies and Elite Plot
-
News6 hours agoNanya’s Death: Senate Urges FG to Mandate Anti-Venom Stocking in Hospitals
-
Crime3 days agoEbonyi Gov. Sacks Political Appointees, Dethrones Traditional Rulers Over Deadly Communal Clash
-
News6 hours agoSenate Confirms Hon. Justice Olubunmi Kayode Oyewole as Supreme Court Justice
-
Crime1 day agoFederal Government Arraigns Nine Suspects for Terrorism in Deadly Yelwata Attack
-
Politics1 day agoAPC Slams ADC Over ‘Baseless’ Claims of Civil Servant Coercion in Membership Drive
-
Crime2 days agoNDLEA Busts Brazil Returnee with 1.6kg Cocaine in Private Parts & Shoes at Lagos Airport (Photos)
