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Christian Aburime: A Media Virtuoso On The  Winning Edge

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By Niyi Lasisi

▪︎Niyi Lasisi is a journalist based in Lagos.

In a defining moment that affirms his exceptional qualities and  contributions to media practice and public communication, Christian Aburime, the Press Secretary to Anambra State Governor, has been honoured with the prestigious Media Man of the Year Award at the 6th Edition of the Anambra Media Excellence Awards (AMEA) 2024 recently in Awka.

For a hardworking media aide quietly minding his business, the AMEA recognition did not come as a surprise since it celebrates his remarkable achievements while also highlighting his positive role in impacting Nigeria’s media landscape.

Aburime’s journey in media excellence began long before his current role as Press Secretary, marked by a distinguished career that spans journalism, advertising, and strategic communication.

A graduate of the prestigious University of Ibadan with a Bachelor’s degree in Theatre Arts and Media Studies, and holding a Master’s degree in Strategic Studies, Aburime has consistently demonstrated that academic excellence can seamlessly translate into professional mastery.

His versatile career trajectory includes notable positions as editor and Bureau Chief in various media houses, showcasing his deep understanding of journalism’s nuances.

His expertise further expanded through leadership roles in advertising, including positions as Head of Client Services at Dawn Functions, Lagos, and significant contributions to Interpublic Ltd and B3 Communications in management capacities.

The establishment of Broaderworld Limited, his Media Management Agency, where he served as lead consultant and CEO, marked his entrepreneurial acumen in the media space.

What truly sets Aburime apart is his remarkable ability to blend tactical media advocacy with strategic communication.

His support for Governor Chukwuma Soludo’s vision for Anambra State began well before the governor’s election in 2022, through a series of compelling articles that demonstrated remarkable foresight.

These writings, characterised by their incisive analysis and global perspective, have consistently captured the attention of both mainstream media and digital platforms, achieving widespread circulation and impact.

As Press Secretary, Aburime has elevated the art of government communication to new heights. Working with a cerebral governor like Prof. Soludo means Aburime has to always be on top of his game.

His writings, which articulate Governor Soludo’s achievements and vision, go beyond just random press releases to include comprehensive analyses that resonate with both local and international audiences.

The eagerness with which bloggers and mainstream media outlets reproduce his articles speaks to their quality and relevance in shaping public discourse.

Instructively, his mastery in brand management and strategic communication has also been instrumental in effectively communicating the Soludo administration’s achievements to the public.

Through his tireless work, Aburime has demonstrated that government communication can be both informative and engaging, setting a new standard for public sector media relations.

The AMEA 2024 recognition is undoubtedly an authentication of the evolution of government communication in Nigeria.

It acknowledges Aburime’s role in bridging the gap between government initiatives and public understanding, using his vast experience in media practice and brand management to create compelling narratives that touch base with diverse audiences.

Yet, his extensive professional development, marked by numerous training programmes both within and outside Nigeria, further reflects a passion for continuous learning and adaptation in an ever-evolving media landscape.

The multiple awards he has received throughout his career now validate his consistent excellence and innovation in media practice.

As Press Secretary, Aburime continues to redefine the boundaries of government communication, combining traditional media expertise with modern digital strategies.

His work exemplifies how strategic communication can enhance governance and public engagement, making complex policy initiatives accessible to the general public.

For aspiring media practitioners and communication professionals, Christian Aburime’s career trajectory offers valuable lessons in versatility, continuous learning, and strategic thinking.

His journey from traditional media to government communication, distinguished by innovation and excellence at every step, serves as an inspiration for the next generation of media professionals.

As he continues to shape public discourse and government communication in Anambra State, winning acclaim along the way, Aburime must be acutely aware of the imperatives of working harder since he cannot afford to let his principal, Ndi Anambra and the media community down. He has a responsibility to keep standards high while influencing the future of media practice in Nigeria and setting new standards for excellence in public sector communication.

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Opinions

Am I A Thief?

Sometimes, we think being a thief is only about taking what is not ours in obvious ways.

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One of our Sudanese brothers once shared a deeply touching story titled “Am I a Thief?”—and honestly, it’s not just a story… it’s a mirror to the soul.

He spoke of two moments that seemed small on the surface, yet carried profound weight.

He had traveled to Ireland for a medical exam. The fee was £309, but without change, he paid £310. It felt insignificant—just £1 extra. He completed his exams and eventually returned to Sudan, probably never thinking about it again.

But then… a letter arrived.

Inside was a check for £1, with a message that pierced deeper than the money itself:

“You made a mistake when paying your exam fees. The fee was £309, but you paid £310. This is your £1… we do not take more than what is rightfully ours.”

Pause for a moment and let that sink in…

The envelope, the stamp, the process—it all costs more than £1. Yet, integrity was not measured by cost, but by principle.

It wasn’t about the money. It was about doing what is right… even when no one is watching, even when it doesn’t “make sense.”

The second moment:

On his daily route between college and home, he would stop by a small grocery shop run by a woman and buy chocolate for 18 pence.

One day, he noticed something different. The same chocolate—same size, same quality—but now there were two prices: 18 pence and 20 pence.

Curious, he asked why.

She calmly explained:
“There were issues in Nigeria, where we get cocoa. Prices have gone up. The new stock is 20 pence, but the old one remains 18.”

He thought logically, like many of us would:
“Then people will only buy the 18 until it finishes, before moving to 20.”

She nodded, “Yes, I know.”

So he suggested what seemed like a “smart” solution:
“Why not mix them together and sell everything at 20? No one will know the difference.”

She leaned closer… lowered her voice… and asked a question that struck like lightning:

“Are you a thief??”

He was stunned. Speechless.

He walked away—but that question followed him… echoed within him… refused to let him go:

“Am I a thief??!!”

Sometimes, we think being a thief is only about taking what is not ours in obvious ways.

But this story challenges something deeper.

It asks:
What do we do with the little things?
The unnoticed moments?

The quiet opportunities to bend the truth… just a little?

Because integrity is not proven in grand gestures.

It is revealed in the smallest decisions—when profit is possible, when shortcuts are easy, when no one would ever know.

And perhaps the real question is not what others call us…but what our conscience whispers when we are alone.

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Democracy Still Struggling 33 Years After June 12, PDP Laments by Comrade Ini Ememobong

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As Nigerians commemorate Democracy Day, the Peoples Democratic Party (PDP) has declared that three decades after the historic June 12, 1993 presidential election, democracy remains under severe threat in the country.

In a strongly worded press statement issued on Thursday, the PDP paid tribute to the freest and fairest election in Nigeria’s history and the sacrifices made by citizens who defended the people’s mandate.

The party recalled the remarkable enthusiasm displayed by Nigerians during the 1993 polls, when citizens transcended ethnic and religious fault lines to vote for national progress.

The statement, signed by Comrade Ini Ememobong, National Publicity Secretary of the PDP Interim National Working Committee, noted that undemocratic forces aborted the popular will, triggering a prolonged resistance that claimed many lives.

“Thirty-three years later, the lessons of June 12 ring out more resoundingly than ever,” the PDP said, urging the Federal Government to uphold democratic principles, guarantee civil rights including the right to peaceful assembly and protest, and protect the rights of the opposition.

The party also reminded the Independent National Electoral Commission (INEC) of its sacred duty to conduct elections with “transparent impartiality and unimpeachable fairness,” describing these as minimum standards rather than mere aspirations.

However, the PDP expressed deep disappointment over what it described as the current administration’s failure to learn from history.

“Reality check, however, provides damning evidence that under this APC-led Federal Government, the lessons of June 12 remain painfully unlearnt,” the statement read. “Today, of all days — a day set aside to honour the blood of democratic martyrs — peaceful protesters were teargassed and assaulted in Abuja.”

The party highlighted the case of activist Omoleye Sowore, who was reportedly injured and hospitalised while demanding the immediate release of schoolchildren and teachers held hostage in different parts of the country.

The PDP accused the Tinubu administration of prioritising “optics over action, propaganda over policy,” and living in “a dangerous utopian self-delusion,” thereby reducing Democracy Day to a mere historic remembrance instead of a celebration of democratic consolidation.

Looking ahead to the 2027 general elections, the opposition party called on all citizens to remain vigilant and unrelenting in their demand for genuine democratic consolidation.

“The sacrifices of the past must not be reduced to ceremonial memory. They must be active warnings that this country must never again travel the path of state-engineered anti-democratic actions,” the PDP warned.

Comrade Ini Ememobong, mnipr is the National Publicity Secretary, Interim National Working Committee of the Peoples Democratic Party.

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Nigeria Cannot Build Flood Resilience While Destroying Its Wetlands

The next 10 to 20 years are likely to bring even more dangerous combinations of intense rainfall, river flooding, urban flooding, and coastal flooding/erosion.

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By DrJoseph Onoja

Every rainy season in Nigeria now arrives with a familiar sense of anxiety. Roads disappear beneath floodwaters, homes are submerged, businesses are disrupted, and lives are displaced.

What was once considered a seasonal inconvenience has become a recurring national emergency.

But Nigeria’s flooding crisis is no longer simply about rain.It is the result of a dangerous collision between climate change, environmental degradation, and weak urban planning.

Climate change is intensifying rainfall patterns across Africa, but human activities like deforestation, wetland destruction, poor drainage systems, and uncontrolled development on floodplains are multiplying the scale of destruction.

The uncomfortable truth is this: flooding in Nigeria is becoming structural.

Climate change may trigger the rainfall, but environmental degradation determines whether rain becomes disaster.

Climate Change Is Intensifying the Risk

Scientific evidence continues to show that extreme rainfall events are becoming more intense across Africa.

According to the Intergovernmental Panel on Climate Change (IPCC), both the frequency and intensity of heavy precipitation events are projected to increase as global warming accelerates.

In cities like Lagos, the impacts are already visible. Urban flooding has become more widespread, with both short-duration high-intensity rainfall and prolonged rainfall events increasing flood risks.

However, climate change alone does not explain the scale of devastation we are witnessing.

Ordinarily, heavy rainfall should not automatically become a disaster.

Healthy wetlands, functional drainage systems, protected floodplains, and well-planned urban infrastructure are designed to absorb and manage excess water.

” In Lagos, this issue is particularly critical. Water bodies, lagoons, creeks, and wetlands cover more than 62% of the state’s land area, while another significant portion remains seasonally flood prone.”

But when these natural and engineered systems fail or are deliberately compromised, communities become increasingly vulnerable.Nigeria’s flood challenge is therefore not only a climate issue. It is also a planning and governance issue.

Nigeria Is Destroying Its Natural Flood Defences

One of the most overlooked aspects of flood resilience in Nigeria is the role of nature itself.

Forests, wetlands, mangroves, and floodplains act as natural flood buffers. They absorb excess water, slow runoff, reduce erosion, and minimize flood peaks.

In many ways, they function as invisible infrastructure protecting communities from disaster.

Yet across Nigeria, these ecosystems are being degraded at alarming rates.

Deforestation reduces the soil’s ability to absorb water, increasing surface runoff and erosion. Sediments washed into drainage systems reduce their capacity and worsen urban flooding.

At the same time, wetlands and floodplains are increasingly being sandfilled and converted for construction and urban expansion.

The irony is embedded in the name itself: floodplains exist to absorb floods.

In Lagos, this issue is particularly critical. Water bodies, lagoons, creeks, and wetlands cover more than 62% of the state’s land area, while another significant portion remains seasonally flood prone.

When these ecosystems are filled, degraded, or built over, floodwater has fewer places to disperse safely. Instead, it ends up in homes, roads, and communities.

Wetlands are not vacant land waiting for development; they are natural infrastructure protecting cities from collapse.

The implications are enormous. Sensitive ecological areas such as the Lekki Conservation Centre continue to serve as natural buffers by receiving, retaining, and absorbing water from surrounding environments.

If such ecological buffers are lost to uncontrolled development, entire communities become significantly more exposed to flooding risks with attendant consequences for human health, livelihoods, wellbeing, infrastructure, and property.

Nigeria’s Adaptation Gap Is Growing

Nigeria is not standing completely still. There are signs of progress.

The Lagos Climate Adaptation and Resilience Plan identify dozens of adaptation projects and estimates financing needs between US$9 billion and US$16 billion by 2035.

This reflects increasing recognition that climate resilience must become a development priority.

But adaptation efforts are still not keeping pace with the speed of urban growth and climate risk.

Rapid urbanization, inadequate drainage systems, weak urban governance, and insufficient climate-resilient infrastructure continue to increase exposure across many Nigerian cities.

The next 10 to 20 years are likely to bring even more dangerous combinations of intense rainfall, river flooding, urban flooding, and coastal flooding/erosion.

Sea level rise will further worsen risks in low-lying coastal cities, especially Lagos.

Without urgent intervention, the economic, social, and environmental costs will continue to rise.

The cost of protecting ecosystems today is far lower than the cost of rebuilding cities tomorrow.

Nature-Based Solutions Must Become National Policy

Nigeria cannot engineer its way out of this crisis through concrete alone. Flood resilience requires a combination of infrastructure investment and ecological protection.

Nature-based solutions must become central to national and subnational climate adaptation strategies.

This means:

  • • Protecting and restoring forests, wetlands, mangroves, and floodplains

• Strengthening drainage and storm water systems

• Enforcing risk-sensitive urban planning regulations

• Preventing development on ecologically sensitive areas

• Improving solid waste management to prevent blocked drainage systems

• Investing in low-carbon and climate-resilient growth pathways.

These actions are not optional environmental luxuries. They are essential investments in public safety, economic stability, and national resilience.

The future of flood resilience in Nigeria will depend as much on ecological protection as on engineering.

A Defining Choice for Nigeria

Floods are no longer isolated disasters. They are warning signs. They reveal the growing consequences of ignoring environmental limits while cities expand faster than resilience systems can keep pace.

They expose the cost of treating ecosystems as expendable rather than essential.

Nigeria still has a choice. We can continue reacting to flood disasters after they occur, or we can invest in prevention, resilience, and nature-based infrastructure before the next crisis arrives.

Protecting Forests, wetlands, restoring degraded ecosystems, and strengthening climate adaptation systems are not simply environmental priorities.

They are national development imperatives.The future resilience of Nigeria’s cities may well depend on how seriously we take them today.

Dr Joseph Onoja , a conservation scientist, is the Director – General of the Nigerian Conservation Foundation (NCF).

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