Business
Dangote Becomes Most Admired Brand In Africa for the Sixth Consecutive Year
The Dangote brand has become the Most Admired African Brand for the sixth consecutive year, and among top 100 brands in the continent and 2nd in Sustainability brand in Africa among top 100 brands.
As the most Admired African Brand when respondents are prompted to recall an African brand specifically, Dangote was followed by the Telecommunication outfit, MTN in the second position and the Digital Satellite Television (DSTV) coming third, both of South-Africa origin.
The pan-African conglomerate brand was also adjudged as the number one African Pride brand followed by the Ethiopian Airline and MTN respectively.
In a newly introduced category, the Dangote brand came second in Sustainability, by brands doing good for the people, Society and the Environment.
These were announced in Johannesburg, South-Africa on the occasion of the Africa Day marking the 13th Annual Brand Africa 100: Africa’s Best Brands 2023 rankings of the Top 100 most admired brands in Africa based on a survey and rankings conducted by Geopoll, Kantar and Brand Leadership, across 32 African countries that account for more than 85% of the continent’s GDP and population.
Brand Africa in its statement announcing the ranking disclosed that in a new category of brands that are doing good for people, society and the
environment, inspired by business shifting from profit to purpose, MTN and Dangote as African brands came first and second respectively while Unicef
emerged as the number one NGO and Coca Cola emerged as the number one non-African brand.
In the category specific ranking of the Top 25 financial services brands, Africa’s
oldest banking group, Standard Bank surged to the number one position of the most admired brand in Africa, displacing GTBank, which had led the rankings for the past 3 years, but is reeling from recent UK regulatory issues, service challenges and a tough competitive environment. The category is dominated by South African (6) and Nigerian (6) brands which account for 48% of the rankings, with the USA (4), led by VISA, at 16% percent, making up 64% of the Top 25 brands.
In another category specific ranking of the Top 25 media brands, DSTV, the consumer brand of the Multichoice Group, retains its dominant ranking ahead of BBC and CNN as the most admired media brand in Africa. Consistent with previous rankings, non-African media dominate the continent, accounting for 76% of the Top 25 brands.
Brand Africa disclosed that Dangote retained the number one spot for the 6th time despite African brands slipping to 14% of the Top 100 most admired brands in Africa as non-African brands entrench their position in the continent.
Thebe Ikalafeng, founder and chairman of Brand Africa expressed concern that despite optimism with the progress of African Continental Free Trade Area
(AfCFTA) and other initiative to drive African initiatives, African brands still regressed 20% from a 10-year high of 17% to 14% share of the Top 100 most admired brands in Africa.
“It is concerning that despite the momentum in operationalizing the AfCFTA, rising internal pride in continent albeit against global economic challenges, that African consumers have reverted to their trusted, mostly non-Africa brands, rather than give African brands a chance,” he stated. “Nonetheless, this is the state of brands in Africa, and an urgent need to build trust in Made in African brands.”
Bernard Okasi, the Director of Research, GeoPoll, which has been the lead data collection partner since 2015 while speaking on the outcome of the survey explained “With an ever increasing number of countries, greater sample size, and the growth of mobile across the continent, more than ever, using mobile continues to prove to be an effective tool to reach and access respondents across the continent”.
The Chief Growth Officer Africa Middle East for Kantar, Karin Du Chenne, who has been the insight lead for Brand Africa since inception in 2010 says, “despite the increased countries and sample sizes which have invariably grown the volumes of brands analysed, the survey continues to yield a very consistent picture of the leading brands in the continent, albeit not yet to Africa’s advantage.”
He added that as a non-profit initiative and to ensure the objectivity and independence of the rankings, the Brand Africa 100 | Africa’s Best Brands research to determine the most admired top-of-mind brands in Africa are not funded by any brand.
Reacting to the last survey affirming Dangote as number one most admired indigenous African brand, Group Chief, Branding and Communication, Dangote Industries Limited, Anthony Chiejina said the awards were well deserved because “the Dangote brand generates strong nationalistic impressions and powerful feelings across the Continent in terms of industrialization, self-sufficiency, prosperity, power and production.”
He stated that this was further strengthened with the recent commissioning of 650,000 bpd Dangote Petroleum Refinery & Petrochemical complex which is a huge industrial complex or frigate. “The brand portends the inevitability of Nigerian global ascendancy and a gateway to regional and continental development”, he added.
Established in 2010, Brand Africa is a intergenerational movement to inspire a brand-led African renaissance to drive Africa’s competitiveness, connect Africa and create a positive image of the Continent.
Business
Nigeria’s economy may be back from the brink — The Economist
Improvements in macroeconomic stability are restoring investor confidence.
• President Bola Tinubu
A spate of painful reforms is beginning to show results.
When nigeria returned to civilian rule in 1999, Olusegun Obasanjo, the elected president, set out to clean up the economy after years of mismanagement by military governments.
Initially dismissed by critics, by the end of his second term Mr Obasanjo’s liberal policies had tamed inflation, spurred investment and raised annual gdp growth to around 7 percent.
It didn’t last. Over the past decade gdp per person has fallen.
Yet evidence is now mounting that another stretch of “golden years”, as one analyst calls the period following Mr Obasanjo’s liberalisation, may be on the cards.
In the past two and a half years Bola Tinubu, who in Mr Obasanjo’s day was the governor of Lagos and was elected president in 2023, has been enacting his own set of structural reforms.
As he gears up to run for a second term in 2027, they may be starting to pay off.
It is difficult to overstate the mess Mr Tinubu inherited.
When he took office in 2023, the country’s central bank had $7 billion (equivalent to 1.4% of gdp at the time) in obligations it could not meet, prompting international investors to flee en masse.
The bank’s credibility had been dented by a recklessly loose monetary policy, its mismanagement of dwindling foreign-exchange reserves and efforts to maintain an unsustainable tiered exchange-rate system.
Poverty has risen. But it looks as though Mr Tinubu’s bitter medicine is helping.
In 2022 alone the cash-strapped government spent some $10 billion, equivalent to 2.2% of gdp, on a ruinous fuel subsidy.
To fix things, Mr Tinubu’s government got on with a package of drastic structural reforms. It abolished the fuel subsidy and abandoned that multi-tiered system of dollar-pegged exchange rates, largely allowing the naira to float.
The Central Bank aggressively tightened monetary policy to curb the resulting bout of inflation.
The government also moved to improve security in the Niger Delta and offered a range of tax incentives to investors to boost dwindling oil production.
Nearly three years on, Nigeria’s 230 million people, especially the poor and the middle class, are still reeling from increases in fuel and food prices.
Poverty has risen. But it looks as though Mr Tinubu’s bitter medicine is helping.
The annual inflation rate, which hit a nearly 30-year high of 34.8% in December 2024, fell to 15.2% in December 2025.
Growth is returning.
The IMF expects the economy to expand by 4.4% in 2026.
Following two steep devaluations in 2023, the naira has stabilised (see chart).
The Central Bank’s foreign-exchange reserves have risen to $46 billion, their highest level in seven years.
Improvements in macroeconomic stability are restoring investor confidence.
On January 22nd Shell, a British company, said it hopes in 2027 to finalise plans, with partners, to develop a $20 billion offshore oilfield that has been sitting untapped for over 20 years.
Exxon Mobil, an American firm, has committed $1.5 billion to deep water development until 2027.
Local business leaders are more upbeat, too.
Oil-and-gas production is rising, much of it driven by local firms plugging leaks and improving output in onshore projects in the Niger Delta, which has become safer thanks to Mr Tinubu’s focus on security there.
All this should give the government some fiscal breathing room, particularly as the cheaper naira begins to raise the competitiveness of Nigeria’s non-oil exports such as cocoa and cashew nuts.
Recent reforms to taxation and tax collection, Mr Tinubu’s latest project, should help improve revenues further in the coming years.
Falling inflation should eventually begin to ease the cost-of-living pain.
However, even optimists have plenty of reasons to be cautious.
Savings from the fuel subsidy have largely been spent on servicing the public debt, which is still rising as the government continues to borrow against future sales of oil to fund its deficit.
Currently, some 60% of revenues are consumed by debt service.
On January 20th Nigeria’s finance minister said the government hoped to borrow less this year, but current budget projections suggest that is not realistic.
“The government is broke.
There’s nothing to invest in the future, that’s the truth,” says Esili Eigbe of Escap, a Nigerian consultancy.
Unless the government cuts civil-service salaries, another big chunk of spending, or is able to restructure loans to make them cheaper, the extra revenue from recent tax reforms looks unlikely to be available for improving infrastructure or to pay for public health care and education.
“They’ve brought the deficit down, but they don’t seem to show any greater ability to get capital projects out of the door,“ says David Cowan, an economist at Citi, an American bank.
All this means that it will take a long time for ordinary Nigerians, who until now have mostly borne the pain of Mr Tinubu’s reforms, to feel any benefit.
Buying food has been a particular struggle, not just for the 42% of Nigerians who live on less than $3 a day, the World Bank’s definition of extreme poverty, but also for the urban middle class.
The price of a kilo of rice has nearly quadrupled since May 2023, while wages have barely budged.
Even though inflation is now falling, many still struggle to afford enough to eat.
Mr Obasanjo’s reforms in the early 2000s aimed to increase economic dynamism and improve people’s lives by attracting fresh capital investment into newly privatised sectors.
By the end of his second term in 2007, domestic companies were worth $85 billion, up from $3 billion in 1999.
Mr Tinubu, by contrast, has so far focused on restoring stability and reviving the country’s ailing oil-and-gas sector. To bring about more golden years for Nigerians, he needs to go beyond that. ■
Credit: The Economist
Business
FOBTOB seeks fresh dialogue over ban on alcohol in sachets and PET bottles
Therefore, while NAFDAC states that factories will not be shut down, the policy will result in economic shutdown, particularly for indigenous manufacturers and informal-sector participants.
Food, Beverages and Tobacco Senior Staff Association (FOBTOB) said on Thursday that the NAFDAC’s blanket ban on satchets alcohol is economically destructive.
FOBTOB, there call out for a fresh dialogue comprising the stakeholders in the industry, the National Assembly, the Federal Ministry of Health, NAFDAC and Civil society organizations to engage in open, transparent, and evidence-based dialogue aimed at crafting policies that protect public health without destroying livelihoods or creating regulatory contradictions.
Reacting to a press release issued by the Director-General of the National Agency for Food and Drug Administration and Control (NAFDAC) today regarding the enforcement of a ban on alcoholic beverages packaged in sachets and small containers below 200ml, FOBTOB President, Jimoh Oyibo, disclosed that while the association acknowledge and fully supports the shared objective of protecting children, adolescents, and vulnerable populations from the harmful use of alcohol
“We must express deep concern that the approach adopted by NAFDAC is disproportionate, economically disruptive, and inconsistent with broader regulatory and public health realities in Nigeria,” he said.
PUBLIC HEALTH IS IMPORTANT — BUT POLICY MUST BE BALANCED AND EVIDENCE-BASED
No reasonable stakeholder disputes that excessive alcohol consumption is harmful.
However, public health challenges require holistic, data-driven, and enforceable solutions, not blanket prohibitions that fail to address root causes.
Alcohol abuse among minors is primarily a challenge of effective enforcement, parental responsibility, public education, and social regulation, rather than one of packaging format.
The size of an alcohol container does not in itself, confer safety, nor does increasing pack sizes prevent access by minors.
The global public health evidence consistently demonstrates that behavioural regulation, age-restriction enforcement, education-driven interventions, and appropriate sanctions are more effective in addressing underage alcohol consumption than blanket product bans.
NAFDAC’S CLAIM ON UNINTERRUPTED COMPANY OPERATIONS – CONTRADICTED BY EVIDENCE
Notwithstanding representations made by affected stakeholders, access to these depots has not been restored by NAFDAC, and this is affecting normal business operations negatively.
As a labour union, the livelihoods of our members will be adversely affected by the closure of manufacturers’ depots.
We have compiled records of these enforcement actions for reference and ongoing engagement, which are presented alongside this article.
ECONOMIC AND SOCIAL CONSEQUENCES CANNOT BE IGNORED
For many indigenous distillers, blenders, and distributors, sachet and sub-200ml packaging does not constitute a marginal segment of their operations but rather is the foundation of the core business model.
These packaging formats were intentionally developed to serve low-income consumers, informal retail channels, and rural markets where considerations such as affordability, portability, and unit pricing determine demand.
Also, the claim that the policy only affects “two packages” does not fully convey the magnitude of the impact.
In operational terms:
Production lines are configured specifically for sachet and small-format bottling.
Distribution networks are optimized for high-volume, low-unit sales
Retail reach is largely dependent on maintaining affordability at the lowest price points.
For many small and medium-scale operators, this transition will not be financially attainable.
Therefore, while NAFDAC states that factories will not be shut down, the policy will result in economic shutdown, particularly for indigenous manufacturers and informal-sector participants.
The ban on sachets and small containers below 200ml also risks tilting the market in favour of larger, better-capitalized multinational players who can absorb retooling costs and pivot to premium pack sizes.
Smaller local producers, who rely overwhelmingly on sachet sales, are disproportionately harmed, raising concerns about market concentration and unfair competitive outcomes.
Public health and economic survival are not mutually exclusive.
Nigeria deserves policies that are balanced, humane, enforceable, and fair.
The solution lies in moderation, education, and enforcement, not in policies that punish many while failing to address the real drivers of abuse.
SIGNED BYJIMOH OYIBONATIONAL PRESIDENT FOOD, BEVERAGE AND TOBACCO SENIOR STAFF ASSOCIATION (FOBTOB
Business
We ban alcohols in retail satchets for national interest – Prof Adeyeye
Placing a label to read not for children on the sachets and the small containers will not work. It cannot be enforced because of the peculiarity of the society.
The National Agency for Food and Drug Administration and Control (NAFDAC) declared on Thursday that it only ban alcohol in sachet and small containers less than 200ml, and didn’t close down any company in the sector.
“The aim of the ban is to protect vulnerable population such as children and the youth,” said Prof Mojisola Christianah Adeyeye, Director-General, NAFDAC, asserting:”This ban is not punitive; it is protective.”
In a statement , the NAFDAC DG, emphasised that the ban was in line with the recent directive of the Senate of the Federal Republic of Nigeria, and backed by the Federal Ministry of Health and Social Welfare, underscores the agency’s statutory mandate to safeguard public health and protect vulnerable populations particularly children, adolescents, and young adults from the harmful use of alcohol.
The proliferation of high-alcohol-content beverages in sachets and small containers less than 200 ml has made such products easily accessible, affordable, and concealable, leading to widespread misuse and resultant addiction among minors and some commercial drivers.
This public health menace has been linked to increased incidences of domestic violence, road accidents, school dropouts, and social vices across communities.
Placing a label to read not for children on the sachets and the small containers will not work. It cannot be enforced because of the peculiarity of the society.
Many parents dont know their children take alcohol in sachet because the pack size can be easily concealed and the sachet is cheap. History of six years of moratorium given to manufacturers to reconfigure their product lines:
In December 2018, NAFDAC, the Federal Ministry of Health, and the Federal Competition and Consumer Protection Commission (FCCPC) signed a five-year Memorandum of Understanding (MoU) with the Association of Food, Beverage and Tobacco Employers (AFBTE) and the Distillers and Blenders Association of Nigeria (DIBAN) to phase out sachet and small-volume alcohol packaging by January 31, 2024.
The moratorium was later extended to December 2025 to allow industry operators to exhaust old stock and reconfigure production lines.
NAFDAC emphasizes that the current Senate resolution aligns with the spirit and letter of that agreement and with Nigeria’s commitment to the World Health Assembly Global Strategy Resolution to Reduce the Harmful Use of Alcohol (WHA63.13, 2010), to which Nigeria is a signatory since 2010.
The ban on sachet packaging and PET botttle less than 200 ml is to make it difficult for children to get to alcohol and its consumption.
NAFDAC approves alcohol in bigger pack sizes. The small size of the sachet makes it easier for underage to conceal from parents and teachers.
Report from schools show that children conceal the sachets. A teacher recently reported that a student said he couldnt take exam without taking sachet alcohol.
It is aimed at safeguarding the health and future of our children and youth by not allowing alcohol in small pack sizes.
The decision is rooted in scientific evidence and public health considerations. We cannot continue to sacrifice the wellbeing of Nigerians for economic gain.
The health of a nation is its true wealth.NAFDAC reiterates that only two packages of alcoholic beverages are affected by this regulation – spirit drinks packaged in sachets and small-volume PET/glass bottles below 200ml.
The Agency calls on all stakeholders, including manufacturers, distributors, and retailers, to comply fully with the phase-out deadline, as no further extension will be entertained beyond December 2025.
The Agency will continue to work collaboratively with the Federal Ministry of Health and Social Welfare, the Federal Competition and Consumer Protection Commission (FCCPC), and the National Orientation Agency (NOA) to implement nationwide sensitization campaigns on the health and social dangers associated with alcohol misuse.
NAFDAC remains resolute in its mission to ensure that only safe, wholesome, and properly regulated products are available to Nigerians.
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