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Dangote Becomes Most Admired Brand In Africa for the Sixth Consecutive Year

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The Dangote brand has become the Most Admired African Brand for the sixth consecutive year, and among top 100 brands in the continent and 2nd in Sustainability brand in Africa among top 100 brands.

As the most Admired African Brand when respondents are prompted to recall an African brand specifically, Dangote was followed by the Telecommunication outfit, MTN in the second position and the Digital Satellite Television (DSTV) coming third, both of South-Africa origin.

The pan-African conglomerate brand was also adjudged as the number one African Pride brand followed by the Ethiopian Airline and MTN respectively.

In a newly introduced category, the Dangote brand came second in Sustainability, by brands doing good for the people, Society and the Environment.

These were announced in Johannesburg, South-Africa on the occasion of the Africa Day marking the 13th Annual Brand Africa 100: Africa’s Best Brands 2023 rankings of the Top 100 most admired brands in Africa based on a survey and rankings conducted by Geopoll, Kantar and Brand Leadership, across 32 African countries that account for more than 85% of the continent’s GDP and population.

Brand Africa in its statement announcing the ranking disclosed that in a new category of brands that are doing good for people, society and the

environment, inspired by business shifting from profit to purpose, MTN and Dangote as African brands came first and second respectively while Unicef

emerged as the number one NGO and Coca Cola emerged as the number one non-African brand.

In the category specific ranking of the Top 25 financial services brands, Africa’s

oldest banking group, Standard Bank surged to the number one position of the most admired brand in Africa, displacing GTBank, which had led the rankings for the past 3 years, but is reeling from recent UK regulatory issues, service challenges and a tough competitive environment. The category is dominated by South African (6) and Nigerian (6) brands which account for 48% of the rankings, with the USA (4), led by VISA, at 16% percent, making up 64% of the Top 25 brands.

In another category specific ranking of the Top 25 media brands, DSTV, the consumer brand of the Multichoice Group, retains its dominant ranking ahead of BBC and CNN as the most admired media brand in Africa. Consistent with previous rankings, non-African media dominate the continent, accounting for 76% of the Top 25 brands.

Brand Africa disclosed that Dangote retained the number one spot for the 6th time despite African brands slipping to 14% of the Top 100 most admired brands in Africa as non-African brands entrench their position in the continent.

Thebe Ikalafeng, founder and chairman of Brand Africa expressed concern that despite optimism with the progress of African Continental Free Trade Area

(AfCFTA) and other initiative to drive African initiatives, African brands still regressed 20% from a 10-year high of 17% to 14% share of the Top 100 most admired brands in Africa.

“It is concerning that despite the momentum in operationalizing the AfCFTA, rising internal pride in continent albeit against global economic challenges, that African consumers have reverted to their trusted, mostly non-Africa brands, rather than give African brands a chance,” he stated. “Nonetheless, this is the state of brands in Africa, and an urgent need to build trust in Made in African brands.”

Bernard Okasi, the Director of Research, GeoPoll, which has been the lead data collection partner since 2015 while speaking on the outcome of the survey explained “With an ever increasing number of countries, greater sample size, and the growth of mobile across the continent, more than ever, using mobile continues to prove to be an effective tool to reach and access respondents across the continent”.

The Chief Growth Officer Africa Middle East for Kantar, Karin Du Chenne, who has been the insight lead for Brand Africa since inception in 2010 says, “despite the increased countries and sample sizes which have invariably grown the volumes of brands analysed, the survey continues to yield a very consistent picture of the leading brands in the continent, albeit not yet to Africa’s advantage.”

He added that as a non-profit initiative and to ensure the objectivity and independence of the rankings, the Brand Africa 100 | Africa’s Best Brands research to determine the most admired top-of-mind brands in Africa are not funded by any brand.

Reacting to the last survey affirming Dangote as number one most admired indigenous African brand, Group Chief, Branding and Communication, Dangote Industries Limited, Anthony Chiejina said the awards were well deserved because “the Dangote brand generates strong nationalistic impressions and powerful feelings across the Continent in terms of industrialization, self-sufficiency, prosperity, power and production.”

He stated that this was further strengthened with the recent commissioning of 650,000 bpd Dangote Petroleum Refinery & Petrochemical complex which is a huge industrial complex or frigate. “The brand portends the inevitability of Nigerian global ascendancy and a gateway to regional and continental development”, he added.

Established in 2010, Brand Africa is a intergenerational movement to inspire a brand-led African renaissance to drive Africa’s competitiveness, connect Africa and create a positive image of the Continent.

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Isolo Power Gen 9MW to boost electricity to homes and Industries

The facility when completed will serve Isolo and the surrounding areas, supporting Lagos State’s ongoing push to decentralise electricity supply and improve power reliability across industrial and residential corridors.

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The Lagos State Electricity Regulatory Commission (LASERC) has granted licensing approval to Isolo Power Gen Limited to develop a 9MW embedded power generation project in the State.

Located on 110/114 Apapa-Oshodi Expressway, Isolo, Lagos, Isolo Power Gen is owned by Westfield Assets Limited (British Virgin Islands), Camara Exim Limited (British Virgin Islands), Chellarams Plc, and Suresh Chellaram.

The company is one of 14 licensees recently approved by LASERC, but the only operator cleared under the embedded generation category for a 9MW project in this round.

The facility when completed will serve Isolo and the surrounding areas, supporting Lagos State’s ongoing push to decentralise electricity supply and improve power reliability across industrial and residential corridors.

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Unctad says GDP is not enough to tell if people are better off

The report proposes 31 indicators built around four areas: Peace, human rights and respect for the planet; current well-being; equity and inclusion; and sustainability and resilience.

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Image:UNCTAD Acting Secretary-General Pedro Manuel Moreno

Pedro Manuel Moreno, Deputy Secretary-General and Acting Secretary-General of UN Trade and Development (UNCTAD) stated that Gross domestic product, or GDP, is not enough if people are better off in an economy.

“GDP measures the value of goods and services produced in an economy. It has long been treated as the world’s scoreboard for progress. But a growing economy can still leave people poorer in security, trust, opportunity and hope,” Moreno said in a report on the unctad website.

The report argues that governments need a broader way to judge whether development is working. It does not call for replacing GDP. It calls for complementing it with a practical dashboard that captures what GDP misses: well-being, equity, sustainability and resilience.

Growth is not the whole story

Between 1980 and 2025, global economic activity contracted only twice: During the 2009 financial crisis and the COVID-19 pandemic in 2020. By GDP’s measure, the world has rarely been richer.

Yet trust in institutions has eroded, inequality has widened in many places and environmental pressures have intensified.

In some wealthy countries, young people report high levels of anxiety and isolation. The gap between economic output and lived experience is becoming harder to ignore.

“What we measure shapes what we value. That is the question this work now places squarely on the international agenda, ”said Moreno.

A dashboard for the real economy

The report proposes 31 indicators built around four areas: Peace, human rights and respect for the planet; current well-being; equity and inclusion; and sustainability and resilience.

The dashboard would track material conditions, health, education, social cohesion, institutional quality, environmental conditions, poverty, inequality and the assets societies pass to future generations – including produced, human, social, institutional and natural capital.

It is designed to be country-owned, so governments can adapt it to national priorities and capacities.

Close to half of the indicators are drawn from the Sustainable Development Goals, meaning many countries already have data systems in place.

Why it matters now

Unlike earlier Beyond GDP efforts, this report comes with a political track.

It was produced in response to a direct request from Member States under the Pact for the Future and will now move into an intergovernmental process at the General Assembly, led by Spain and Guyana.It also recognizes that progress does not stop at borders.

One country’s well-being can be shaped by decisions made elsewhere — through emissions, trade, finance, technology and supply chains.

UNCTAD, together with the UN Development Programme and partners across the UN system, will support countries that choose to begin testing the framework.

“GDP tells us how fast an economy is growing. It does not tell us where we are headed, what we pass on the way, or what we leave behind for the next generation,” Mr Moreno said.

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Dangote says waiting for President Ruto to begin work on $17bn Kenyan refinery

Dangote said, he would need Ruto to offer land, some east African finance and, most important, protection from what he called dumping of cheap fuel from the likes of Russia or India.

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Aliko Dangote, Africa’s wealthiest industrialist, has stated that he is eyeing Kenya as the site of a huge $17 billion 650,000-barrel-a-day oil refinery he plans to build in east Africa, after questions over a previous push to build the facility in Tanzania.

Tanzanian President Samia Suluhu Hassan last week complained angrily to her Kenyan counterpart William Ruto that she had not been consulted over the earlier plan to build it on her country’s coastline, which was announced in her absence last month at an infrastructure summit.

“I’m leaning more towards Mombasa because Mombasa has a much larger, deeper port,” he told Financial Times in an interview.

He compared Kenya’s port to Tanga, the proposed Tanzanian site for the refinery to process oil from Uganda and the open market.

Dangote estimated it would cost $15 billion to $17 billion to build.“Kenyans consume more.

It’s a bigger economy,” he said, adding that crude oil for the refinery could be transported by ship and need not be located near a pipeline that will carry oil nearly 1,500 kilometres from Ugandan oilfields to the Tanzanian coast at Tanga.“The ball is in the hands of President Ruto,” he said.

“Whatever President Ruto says is what I’ll do,” the Nigerian billionaire added. For the east African refinery to get off the ground, Dangote said, he would need Ruto to offer land, some east African finance and, most important, protection from what he called dumping of cheap fuel from the likes of Russia or India.

“There is no refinery in the world that can survive without that protection,” he said. “If we have an agreement, we can start this year,” he explained. He told the FT he could still build the refinery in Tanzania “if they are able to sort themselves out”.

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