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Dangote Becomes Most Admired Brand In Africa for the Sixth Consecutive Year

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The Dangote brand has become the Most Admired African Brand for the sixth consecutive year, and among top 100 brands in the continent and 2nd in Sustainability brand in Africa among top 100 brands.

As the most Admired African Brand when respondents are prompted to recall an African brand specifically, Dangote was followed by the Telecommunication outfit, MTN in the second position and the Digital Satellite Television (DSTV) coming third, both of South-Africa origin.

The pan-African conglomerate brand was also adjudged as the number one African Pride brand followed by the Ethiopian Airline and MTN respectively.

In a newly introduced category, the Dangote brand came second in Sustainability, by brands doing good for the people, Society and the Environment.

These were announced in Johannesburg, South-Africa on the occasion of the Africa Day marking the 13th Annual Brand Africa 100: Africa’s Best Brands 2023 rankings of the Top 100 most admired brands in Africa based on a survey and rankings conducted by Geopoll, Kantar and Brand Leadership, across 32 African countries that account for more than 85% of the continent’s GDP and population.

Brand Africa in its statement announcing the ranking disclosed that in a new category of brands that are doing good for people, society and the

environment, inspired by business shifting from profit to purpose, MTN and Dangote as African brands came first and second respectively while Unicef

emerged as the number one NGO and Coca Cola emerged as the number one non-African brand.

In the category specific ranking of the Top 25 financial services brands, Africa’s

oldest banking group, Standard Bank surged to the number one position of the most admired brand in Africa, displacing GTBank, which had led the rankings for the past 3 years, but is reeling from recent UK regulatory issues, service challenges and a tough competitive environment. The category is dominated by South African (6) and Nigerian (6) brands which account for 48% of the rankings, with the USA (4), led by VISA, at 16% percent, making up 64% of the Top 25 brands.

In another category specific ranking of the Top 25 media brands, DSTV, the consumer brand of the Multichoice Group, retains its dominant ranking ahead of BBC and CNN as the most admired media brand in Africa. Consistent with previous rankings, non-African media dominate the continent, accounting for 76% of the Top 25 brands.

Brand Africa disclosed that Dangote retained the number one spot for the 6th time despite African brands slipping to 14% of the Top 100 most admired brands in Africa as non-African brands entrench their position in the continent.

Thebe Ikalafeng, founder and chairman of Brand Africa expressed concern that despite optimism with the progress of African Continental Free Trade Area

(AfCFTA) and other initiative to drive African initiatives, African brands still regressed 20% from a 10-year high of 17% to 14% share of the Top 100 most admired brands in Africa.

“It is concerning that despite the momentum in operationalizing the AfCFTA, rising internal pride in continent albeit against global economic challenges, that African consumers have reverted to their trusted, mostly non-Africa brands, rather than give African brands a chance,” he stated. “Nonetheless, this is the state of brands in Africa, and an urgent need to build trust in Made in African brands.”

Bernard Okasi, the Director of Research, GeoPoll, which has been the lead data collection partner since 2015 while speaking on the outcome of the survey explained “With an ever increasing number of countries, greater sample size, and the growth of mobile across the continent, more than ever, using mobile continues to prove to be an effective tool to reach and access respondents across the continent”.

The Chief Growth Officer Africa Middle East for Kantar, Karin Du Chenne, who has been the insight lead for Brand Africa since inception in 2010 says, “despite the increased countries and sample sizes which have invariably grown the volumes of brands analysed, the survey continues to yield a very consistent picture of the leading brands in the continent, albeit not yet to Africa’s advantage.”

He added that as a non-profit initiative and to ensure the objectivity and independence of the rankings, the Brand Africa 100 | Africa’s Best Brands research to determine the most admired top-of-mind brands in Africa are not funded by any brand.

Reacting to the last survey affirming Dangote as number one most admired indigenous African brand, Group Chief, Branding and Communication, Dangote Industries Limited, Anthony Chiejina said the awards were well deserved because “the Dangote brand generates strong nationalistic impressions and powerful feelings across the Continent in terms of industrialization, self-sufficiency, prosperity, power and production.”

He stated that this was further strengthened with the recent commissioning of 650,000 bpd Dangote Petroleum Refinery & Petrochemical complex which is a huge industrial complex or frigate. “The brand portends the inevitability of Nigerian global ascendancy and a gateway to regional and continental development”, he added.

Established in 2010, Brand Africa is a intergenerational movement to inspire a brand-led African renaissance to drive Africa’s competitiveness, connect Africa and create a positive image of the Continent.

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“We Will Open Africa” — A Conversation with Aliko Dangote

We will open Africa by demonstrating that we believe in Africa, by investing our money in Africa. Because if I don’t invest my own money, I can never go to any conference and convince people that Africa is a good place to come and invest.

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In this conversation with IFC Managing Director, Makhtar Diop, Aliko Dangote, Africa’s leading industrialist, lays out a vision rooted in African-led investment across cement, energy and fertilizer, logistics, agriculture and water.

Excerpt:

Makhtar Diop: Aliko, this is a huge pleasure to have you at IFC. I don’t need to introduce Aliko Dangote, who is the largest investor in the continent, but not only in the continent, but one of the largest investor in the world and has been a transformative industrialist in the continent. We have been working with Aliko Dangote Group. But I want just today to have a conversation about your vision of Africa. Last year, you set up a group called African Renaissance. Tell us, why did you put this group together?

Aliko Dangote: Well, thank you very much Makhtar, I must really thank you for doing a great job. My own vision of Africa – because I sat down one day and I said, okay, fine, everything is about potential, potential, potential.

How do we get this potential into reality? How do you really, you know, make sure we translate our potential to real economic growth. And I said, let me get all the big guys in Africa who really care much about Africa, like-minds, and see how do we really sit down together and craft a vision for Africa.

Because when you look at it, every single thing you know is like, people are just putting roadblock for Africa to not escape our own cage, where we are.

So we set up this group, which I’m very happy that you have accepted to be a member. You know, to say ok fine, you look at Africa today, um, you know, somebody like myself, I need 38 visas to move around. How do I now invest, if I’m not able to move around?

I mean 38 visas? It doesn’t make sense. Nobody has time to go and apply for a visa, take your passport and whatever. And most of them, they don’t do visa on arrival. So we look at that one: free movement of people, free movement of goods and services.

These are critical areas. Without this, there’s no way we are going to have a very prosperous Africa, you know. Because with this I cannot move my goods from Nigeria, from Lagos to Republic of Benin.

And when you try to cross the border, you can be there for a week if you are lucky. If you are not lucky, you don’t know anybody. You’re going to be there for two weeks. There’s no way you can do a trade with your neighbours like this.

Then we look at the sector of transportation. When you look at it, most of the people who own ships that move goods around, they are owned by other nationalities, not Africans. And it costs us, for example, to go from Lagos – I mean port – to Accra, more than coming from Spain to Lagos.

Then you talk about aviation. When you talk about aviation from Lomé to Accra, somebody will charge you $600. How do you move around? People cannot afford this kind of, you know, I mean, $600 is a lot of money.

Makhtar: Yeah but Aliko as usual, you are not taking a lot of credit for what you did. Let me push you a little bit on something. Yes, a lot of people have been talking about these ideas and there is a diagnostic. But the difference is that you’re making it happen.

Aliko: That’s true.

Makhtar: It’s a different story. We all, in our professional careers, have seen a lot of discussion, diagnostics about the problems. But when we come to crossing the line and making it a reality.

Aliko: Delivery is an issue.

Makhtar: You go and did something which is quite amazing. Say, Nigeria now they need to use more value addition on something that it has in abundance, which is oil. And you build a refinery, I understand more than $20 billion. So, how did this big idea came to you? And what were the steps? Because it was the first time you say that, people say, you know, Aliko is just dreaming, its not possible to do that. But you were persistent and did it. Why did you do it?

Aliko: Okay. You see, first of all, when you look at it, Nigeria, you’re right. We have a lot of oil. At one point, we were exporting 2.4 million barrels per day and not processing one barrel. Every single, you know product that we use, whether it’s gas, oil, gasoline, jet fuel, everything is imported.

You know, Makhtar, to tell you the truth, Dangote Refinery was always on the agenda of discussion. Always. And when you hear 650,000 barrels all the trading companies, all the big corporations, they always tell people openly ‘this refinery will never happen’. You know, at the end of the day, fast forward, Makhtar we as an African company, we’ve been able to deliver.

But let me tell you what will surprise you more, because, I mean, I must thank you for IFC taking also a risk on us because you are part of our pool of funding.

And to tell you the truth, at the time when I started this refinery, I have never, ever seen crude oil in my life. Never. Yes, never. I always avoid crude oil because for us in Nigeria, once you say that you are in oil, it’s a dirty business.

And I wanted to do a clean business, so I left the oil. It is just because I’ve seen my country suffering.

I’ve seen that when I look at it, all African countries apart from Algeria and Libya, at that time, when we started – everybody was importing.

Nobody had sufficiency in petroleum products. And I said, no, no, this cannot continue.

You know, we had to establish a company where we did the EPC, which is engineering, procurement and construction.

Every single nut and bolts we bought – we shipped. Ordering of the equipments – we did. We put every single thing together to now achieve that.

And now people have seen the benefit of it. Today the refinery, we have tested the refinery up to 661,000 barrels per day. But we have been now stable for the last two months at 650,000 barrels per day, and every single department is working. So you can see that’s what we have actually done.

And when we look at it, Makhtar we say that okay, fine.

You know, this thing now has removed fears in us. And we’re saying that, you know, for Africa to develop, some of us, we must take that risk in terms of opening up Africa.

How do we open up Africa? We will open Africa by demonstrating that we believe in Africa, by investing our money in Africa. Because if I don’t invest my own money, I can never go to any conference and convince people that Africa is a good place to come and invest.

But right now, I have a voice. Right now I have a mouth to say, hey, come and invest in Africa because I have demonstrated that, look, these things are possible.

“Our own mission in Dangote is to look at critical needs of Africa and make sure that, yes, we make those critical areas a reality. “

Makhtar: I see that you have been very deliberate in supporting African countries.

Aliko: You know, I feel much more satisfied as a human being to now take my continent out of trouble. How do I take my content out of trouble? Because we cannot continue. Every day we import food, we import whatever that we consume.

Okay, so we decided that, look, the best thing that for us to do is to look at what are the needs of Africa. And the needs of Africa is petroleum products, fertilizers. You know, today we are going to be – in about two and a half years – the largest fertilizer company in the world.

We are putting up 12 million tons of urea. We are opening up a mines of potash and phosphate in Congo-Brazzaville. We are now going into power – 20,000MW. We are building the biggest deep sea port of 80m draft.

Okay. We are doing LNG. So why? Because we have now actually freed up our assets and we can actually raise more money.

Our cash flow now is very, very strong. But what do you want to do with all this money. What we are trying to do is to now say, okay, fine. How can African countries and Africans most especially benefit from this?

Our own mission in Dangote is to look at critical needs of Africa and make sure that, yes, we make those critical areas a reality.

Because if you don’t do that, it’s just like now you look at it, how can we in Africa be exporting 80% of the cocoa of the world? Every single cocoa is being shipped in beans. Simple. You process it.

How much would it cost? And if you keep waiting for foreign investors; foreign investors are very smart.

They are not going to come. They will only come when they see our own commitment.

So that’s why for us now. We have also changed because if you look at it, most of our companies we own super majority 89%, 90%, 92%, some 100%.

And we are saying that no, for us to grow up at scale, we need to make sure that we have partnership.

We should also collectively get Africans to buy shares. Like now the refinery we are going to list.

When we list, we are going to ask Africans to do… and we want to de-risk also their own capital. So when we are paying dividend, all our dividends will be in dollars.

And you can choose either you want naira or you want dollars or you want, uh, South African rand, whatever that you need, we will pay. But it is going to be calculated and paid for in dollars.

Credit: IFC

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Isolo Power Gen 9MW to boost electricity to homes and Industries

The facility when completed will serve Isolo and the surrounding areas, supporting Lagos State’s ongoing push to decentralise electricity supply and improve power reliability across industrial and residential corridors.

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The Lagos State Electricity Regulatory Commission (LASERC) has granted licensing approval to Isolo Power Gen Limited to develop a 9MW embedded power generation project in the State.

Located on 110/114 Apapa-Oshodi Expressway, Isolo, Lagos, Isolo Power Gen is owned by Westfield Assets Limited (British Virgin Islands), Camara Exim Limited (British Virgin Islands), Chellarams Plc, and Suresh Chellaram.

The company is one of 14 licensees recently approved by LASERC, but the only operator cleared under the embedded generation category for a 9MW project in this round.

The facility when completed will serve Isolo and the surrounding areas, supporting Lagos State’s ongoing push to decentralise electricity supply and improve power reliability across industrial and residential corridors.

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Unctad says GDP is not enough to tell if people are better off

The report proposes 31 indicators built around four areas: Peace, human rights and respect for the planet; current well-being; equity and inclusion; and sustainability and resilience.

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Image:UNCTAD Acting Secretary-General Pedro Manuel Moreno

Pedro Manuel Moreno, Deputy Secretary-General and Acting Secretary-General of UN Trade and Development (UNCTAD) stated that Gross domestic product, or GDP, is not enough if people are better off in an economy.

“GDP measures the value of goods and services produced in an economy. It has long been treated as the world’s scoreboard for progress. But a growing economy can still leave people poorer in security, trust, opportunity and hope,” Moreno said in a report on the unctad website.

The report argues that governments need a broader way to judge whether development is working. It does not call for replacing GDP. It calls for complementing it with a practical dashboard that captures what GDP misses: well-being, equity, sustainability and resilience.

Growth is not the whole story

Between 1980 and 2025, global economic activity contracted only twice: During the 2009 financial crisis and the COVID-19 pandemic in 2020. By GDP’s measure, the world has rarely been richer.

Yet trust in institutions has eroded, inequality has widened in many places and environmental pressures have intensified.

In some wealthy countries, young people report high levels of anxiety and isolation. The gap between economic output and lived experience is becoming harder to ignore.

“What we measure shapes what we value. That is the question this work now places squarely on the international agenda, ”said Moreno.

A dashboard for the real economy

The report proposes 31 indicators built around four areas: Peace, human rights and respect for the planet; current well-being; equity and inclusion; and sustainability and resilience.

The dashboard would track material conditions, health, education, social cohesion, institutional quality, environmental conditions, poverty, inequality and the assets societies pass to future generations – including produced, human, social, institutional and natural capital.

It is designed to be country-owned, so governments can adapt it to national priorities and capacities.

Close to half of the indicators are drawn from the Sustainable Development Goals, meaning many countries already have data systems in place.

Why it matters now

Unlike earlier Beyond GDP efforts, this report comes with a political track.

It was produced in response to a direct request from Member States under the Pact for the Future and will now move into an intergovernmental process at the General Assembly, led by Spain and Guyana.It also recognizes that progress does not stop at borders.

One country’s well-being can be shaped by decisions made elsewhere — through emissions, trade, finance, technology and supply chains.

UNCTAD, together with the UN Development Programme and partners across the UN system, will support countries that choose to begin testing the framework.

“GDP tells us how fast an economy is growing. It does not tell us where we are headed, what we pass on the way, or what we leave behind for the next generation,” Mr Moreno said.

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