Business

Dangote Becomes Most Admired Brand In Africa for the Sixth Consecutive Year

Published

2 years ago

June 5, 2023

The Dangote brand has become the Most Admired African Brand for the sixth consecutive year, and among top 100 brands in the continent and 2nd in Sustainability brand in Africa among top 100 brands.

As the most Admired African Brand when respondents are prompted to recall an African brand specifically, Dangote was followed by the Telecommunication outfit, MTN in the second position and the Digital Satellite Television (DSTV) coming third, both of South-Africa origin.

The pan-African conglomerate brand was also adjudged as the number one African Pride brand followed by the Ethiopian Airline and MTN respectively.

In a newly introduced category, the Dangote brand came second in Sustainability, by brands doing good for the people, Society and the Environment.

These were announced in Johannesburg, South-Africa on the occasion of the Africa Day marking the 13th Annual Brand Africa 100: Africa’s Best Brands 2023 rankings of the Top 100 most admired brands in Africa based on a survey and rankings conducted by Geopoll, Kantar and Brand Leadership, across 32 African countries that account for more than 85% of the continent’s GDP and population.

Brand Africa in its statement announcing the ranking disclosed that in a new category of brands that are doing good for people, society and the

environment, inspired by business shifting from profit to purpose, MTN and Dangote as African brands came first and second respectively while Unicef

emerged as the number one NGO and Coca Cola emerged as the number one non-African brand.

In the category specific ranking of the Top 25 financial services brands, Africa’s

oldest banking group, Standard Bank surged to the number one position of the most admired brand in Africa, displacing GTBank, which had led the rankings for the past 3 years, but is reeling from recent UK regulatory issues, service challenges and a tough competitive environment. The category is dominated by South African (6) and Nigerian (6) brands which account for 48% of the rankings, with the USA (4), led by VISA, at 16% percent, making up 64% of the Top 25 brands.

In another category specific ranking of the Top 25 media brands, DSTV, the consumer brand of the Multichoice Group, retains its dominant ranking ahead of BBC and CNN as the most admired media brand in Africa. Consistent with previous rankings, non-African media dominate the continent, accounting for 76% of the Top 25 brands.

Brand Africa disclosed that Dangote retained the number one spot for the 6th time despite African brands slipping to 14% of the Top 100 most admired brands in Africa as non-African brands entrench their position in the continent.

Thebe Ikalafeng, founder and chairman of Brand Africa expressed concern that despite optimism with the progress of African Continental Free Trade Area

(AfCFTA) and other initiative to drive African initiatives, African brands still regressed 20% from a 10-year high of 17% to 14% share of the Top 100 most admired brands in Africa.

“It is concerning that despite the momentum in operationalizing the AfCFTA, rising internal pride in continent albeit against global economic challenges, that African consumers have reverted to their trusted, mostly non-Africa brands, rather than give African brands a chance,” he stated. “Nonetheless, this is the state of brands in Africa, and an urgent need to build trust in Made in African brands.”

Bernard Okasi, the Director of Research, GeoPoll, which has been the lead data collection partner since 2015 while speaking on the outcome of the survey explained “With an ever increasing number of countries, greater sample size, and the growth of mobile across the continent, more than ever, using mobile continues to prove to be an effective tool to reach and access respondents across the continent”.

The Chief Growth Officer Africa Middle East for Kantar, Karin Du Chenne, who has been the insight lead for Brand Africa since inception in 2010 says, “despite the increased countries and sample sizes which have invariably grown the volumes of brands analysed, the survey continues to yield a very consistent picture of the leading brands in the continent, albeit not yet to Africa’s advantage.”

He added that as a non-profit initiative and to ensure the objectivity and independence of the rankings, the Brand Africa 100 | Africa’s Best Brands research to determine the most admired top-of-mind brands in Africa are not funded by any brand.

Reacting to the last survey affirming Dangote as number one most admired indigenous African brand, Group Chief, Branding and Communication, Dangote Industries Limited, Anthony Chiejina said the awards were well deserved because “the Dangote brand generates strong nationalistic impressions and powerful feelings across the Continent in terms of industrialization, self-sufficiency, prosperity, power and production.”

He stated that this was further strengthened with the recent commissioning of 650,000 bpd Dangote Petroleum Refinery & Petrochemical complex which is a huge industrial complex or frigate. “The brand portends the inevitability of Nigerian global ascendancy and a gateway to regional and continental development”, he added.

Established in 2010, Brand Africa is a intergenerational movement to inspire a brand-led African renaissance to drive Africa’s competitiveness, connect Africa and create a positive image of the Continent.

Business

Okonjo-Iweala: AI Will Transform the Nigerian Economy

Citing a Pricewaterhouse report, she emphasized that AI has the potential to elevate global economic activity by up to $15.7 trillion, or about 15 percent, by 2030. “This growth will extend beyond the industrialized north.

Published

35 minutes ago

January 15, 2025

OCHEFA

Dr. Ngozi Okonjo-Iweala, the Director-General of the World Trade Organization (WTO), asserts that the Nigerian economy stands on the brink of significant transformation through the strategic adoption of Artificial Intelligence (AI).

With the right policy decisions and targeted investments from the government, Nigeria is poised to harness the full potential of AI.

Speaking at the 10th Convocation of the African University of Science and Technology (AUST) in Abuja, she declared, “If Nigeria can capitalize on this opportunity, the rewards for our economy will be substantial.”

She referenced a recent report from a public policy consultancy that highlights the potential for AI to generate an impressive $136 billion in productivity gains across Nigeria, Kenya, Ghana, and South Africa.

However, she acknowledged that challenges such as unreliable electricity and frequent power outages might impede internet access and the adoption of AI in Nigeria and other African nations. Despite these challenges,

Okonjo-Iweala pointed out that the combined gains from AI for the four countries represent 13 percent of their total GDP for 2022, with Nigeria poised to capture 43 percent of these estimated benefits.

She praised the federal government and the Ministry of Communications, Innovation, and Digital Economy for their proactive approach in formulating a national AI strategy aimed at leveraging AI to propel economic growth through talent development and partnerships with major players like Google to train and upskill the youth and support startups.

The global south, including Nigeria, has immense opportunities ahead, but we must act decisively to seize this potential,” she stated. Okonjo-Iweala underscored the importance of Nigeria not being left behind in the race to leverage AI technology.

The implications for reshaping economies and achieving development goals are profound, and Nigeria’s proactive engagement with AI will position it for success in international trade and economic advancement.

Business

Air Peace Achieves IATA’s IOSA Certification for Sixth Consecutive Times

The IOSA certification, which is renewed regularly by airlines, presumes that the airline operates with the highest standard of safety.

Published

2 hours ago

January 15, 2025

OCHEFA

Air Peace has achieved its sixth consecutive International Air Transport Association (IATA) Operational Safety Audit (IOSA) certification.

The IOSA certification, which is renewed regularly by airlines, presumes that the airline operates with the highest standard of safety.

Speaking at the presentation ceremony, Dr. Samson Fatokun, IATA’s Regional Director for West and Central Africa, commended Air Peace for consistently meeting the stringent safety requirements.

Fatokun stated that when it comes to global safety standards, Air Peace stands shoulder to shoulder with aviation giants and the best airlines in the world.

He noted that the IOSA certification process, conducted by independent external auditors, is one of the most rigorous assessments in the industry, designed to ensure compliance with international safety and operational standards.

According to him, Air Peace has not only maintained but surpassed expectations, earning a reputation for safety that places it on a pedestal in the international aviation sectors.

Fatokun further emphasized that achieving and renewing the IOSA certification is no small feat, as many airlines struggle to maintain compliance after initial success.

He urged other Nigerian airlines to follow Air Peace’s example, noting that prioritizing safety and operational integrity would elevate the entire industry and enhance Nigeria’s reputation in global aviation.

The Chairman/CEO of Air Peace commended the Nigerian government, particularly the Minister of Aviation, for creating a supportive environment that encourages the growth of local airlines.

He called on other airlines to strive for IOSA certification, which not only validates their safety processes but also positions them as credible competitors on the global stage.

According to him, this milestone is not just a badge of honor for Air Peace but also a source of pride for Nigeria, showcasing the country’s ability to produce world-class airlines capable of holding their own among global giants.

Onyema further expressed his profound gratitude to God, the staff, and the management for their relentless efforts in sustaining this remarkable milestone.

He described the certification as a testament to Air Peace’s unwavering dedication to operational excellence and its commitment to prioritizing the safety and comfort of passengers.

Business

Parents Slam Lawsuits Against P&G, Crest, Colgate for fluoride in kids’ toothpaste, mouth rinse

Last week, a study, published in the journal JAMA Pediatrics linked higher fluoride exposures in children to lower IQ scores.

Published

14 hours ago

January 14, 2025

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Image credit: Shoprite.ng

(Reuters) – Procter & Gamble (PG.N), and Colgate-Palmolive (CL.N), are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride, which can be harmful if swallowed in large quantities.

Parents filed complaints on Monday in federal courts in Illinois and California over products such as Procter & Gamble’s Kid’s Crest toothpaste and several products sold under Colgate’s namesake, Tom’s of Maine and Hello brands.

Other challenged products include Perrigo’s (PRGO.N), Firefly anti-cavity rinse, and, Sanofi’s (SASY.PA) ACT Kids rinse.

The proposed class actions cite warnings from U.S. health regulators that fluoride-based toothpastes and rinses not be used by children under ages 2 and 6, respectively, and that the toothpastes be kept out of reach of children under age 6.

They also say the products are marketed as “candy-like” with bright colors, cartoon images and flavors such as Groovy Grape and Silly Strawberry.

The color of one Kid’s Crest product is shown changing to pink from blue as children brush. Fluoride helps prevent cavities when applied topically to the teeth, but when ingested can pose significant risks to and even kill young children, according to the lawsuits.

Procter & Gamble, Colgate, Perrigo and Sanofi did not immediately respond to requests for comment.

The lawsuits seek restitution, compensatory damages and triple or punitive damages for violations of various consumer protection law.

These lawsuits are not about whether fluoride toothpaste should be available to those who want it,” Michael Connett, a partner at the law firm Siri & Glimstad representing the parents, said in an interview.

“They are about companies that mislead consumers into believing these products are harmless to young children.”

The relationship between fluoride and human health has long been debated.

Last week, a study, published in the journal JAMA Pediatrics linked higher fluoride exposures in children to lower IQ scores.

In September, a San Francisco federal judge ordered the Environmental Protection Agency to further regulate fluoride in drinking water because of the possible link to lower IQ. Connett represented advocacy groups seeking additional regulation.

The Illinois cases are Gibson et al v. Perrigo Co, Gurrola et al v. Procter & Gamble Co, Harden et al v. Colgate-Palmolive Co, and Gurrola et al v. Chattem Inc, U.S. District Court, Northern District of Illinois, Nos. 25-00348, 25-00358, 25-00362 and 25-00366.