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Christian Aburime: A Media Virtuoso On The  Winning Edge

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By Niyi Lasisi

▪︎Niyi Lasisi is a journalist based in Lagos.

In a defining moment that affirms his exceptional qualities and  contributions to media practice and public communication, Christian Aburime, the Press Secretary to Anambra State Governor, has been honoured with the prestigious Media Man of the Year Award at the 6th Edition of the Anambra Media Excellence Awards (AMEA) 2024 recently in Awka.

For a hardworking media aide quietly minding his business, the AMEA recognition did not come as a surprise since it celebrates his remarkable achievements while also highlighting his positive role in impacting Nigeria’s media landscape.

Aburime’s journey in media excellence began long before his current role as Press Secretary, marked by a distinguished career that spans journalism, advertising, and strategic communication.

A graduate of the prestigious University of Ibadan with a Bachelor’s degree in Theatre Arts and Media Studies, and holding a Master’s degree in Strategic Studies, Aburime has consistently demonstrated that academic excellence can seamlessly translate into professional mastery.

His versatile career trajectory includes notable positions as editor and Bureau Chief in various media houses, showcasing his deep understanding of journalism’s nuances.

His expertise further expanded through leadership roles in advertising, including positions as Head of Client Services at Dawn Functions, Lagos, and significant contributions to Interpublic Ltd and B3 Communications in management capacities.

The establishment of Broaderworld Limited, his Media Management Agency, where he served as lead consultant and CEO, marked his entrepreneurial acumen in the media space.

What truly sets Aburime apart is his remarkable ability to blend tactical media advocacy with strategic communication.

His support for Governor Chukwuma Soludo’s vision for Anambra State began well before the governor’s election in 2022, through a series of compelling articles that demonstrated remarkable foresight.

These writings, characterised by their incisive analysis and global perspective, have consistently captured the attention of both mainstream media and digital platforms, achieving widespread circulation and impact.

As Press Secretary, Aburime has elevated the art of government communication to new heights. Working with a cerebral governor like Prof. Soludo means Aburime has to always be on top of his game.

His writings, which articulate Governor Soludo’s achievements and vision, go beyond just random press releases to include comprehensive analyses that resonate with both local and international audiences.

The eagerness with which bloggers and mainstream media outlets reproduce his articles speaks to their quality and relevance in shaping public discourse.

Instructively, his mastery in brand management and strategic communication has also been instrumental in effectively communicating the Soludo administration’s achievements to the public.

Through his tireless work, Aburime has demonstrated that government communication can be both informative and engaging, setting a new standard for public sector media relations.

The AMEA 2024 recognition is undoubtedly an authentication of the evolution of government communication in Nigeria.

It acknowledges Aburime’s role in bridging the gap between government initiatives and public understanding, using his vast experience in media practice and brand management to create compelling narratives that touch base with diverse audiences.

Yet, his extensive professional development, marked by numerous training programmes both within and outside Nigeria, further reflects a passion for continuous learning and adaptation in an ever-evolving media landscape.

The multiple awards he has received throughout his career now validate his consistent excellence and innovation in media practice.

As Press Secretary, Aburime continues to redefine the boundaries of government communication, combining traditional media expertise with modern digital strategies.

His work exemplifies how strategic communication can enhance governance and public engagement, making complex policy initiatives accessible to the general public.

For aspiring media practitioners and communication professionals, Christian Aburime’s career trajectory offers valuable lessons in versatility, continuous learning, and strategic thinking.

His journey from traditional media to government communication, distinguished by innovation and excellence at every step, serves as an inspiration for the next generation of media professionals.

As he continues to shape public discourse and government communication in Anambra State, winning acclaim along the way, Aburime must be acutely aware of the imperatives of working harder since he cannot afford to let his principal, Ndi Anambra and the media community down. He has a responsibility to keep standards high while influencing the future of media practice in Nigeria and setting new standards for excellence in public sector communication.

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Opinions

Christmas Eve Explosion: One Too Many

We commiserate with the families of those who have lost their loved ones in this senseless attack. No one should lose their life while worshipping God.

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By Ini Ememobong
 

The news of an explosion in a mosque in Gamboru Market, Maiduguri is another sad reminder of the rising insecurity that has become the unfortunate contemporary reality that Nigerians face.

This is totally unacceptable; the irreducible minimum the government should offer its people is the protection of lives and property.

This administration has failed woefully in this respect and should rise to the occasion rather than resort to rhetoric and playing politics with security.
 
We commiserate with the families of those who have lost their loved ones in this senseless attack. No one should lose their life while worshipping God.

If these attacks on places of worship continue unchecked, they will not only violate the constitutional right of Nigerians to freely worship but will also create an atmosphere of fear that threatens the very fabric of our religious society.


We call on the Federal and State Governments to take immediate and practical steps to protect our citizens throughout this yuletide season and beyond.

Nigerians deserve more than empty promises and political rhetoric. We need concrete, actionable security strategies deployed on the ground.

This escalating insecurity has become unbearable and must be confronted with the urgency and seriousness it deserves
 
• Comrade Ini Ememobong is the
National Publicity Secretary,
People’s Democratic Party

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In Praise of Nigeria’s Quiet Heroes

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By Adebayo Ilupeju

I woke up this morning still carrying yesterday in my body. After covering about 320km on Lagos roads, mixed with the familiar December traffic that stretches patience to its limits, my nerves were clearly protesting.

That moment of exhaustion slowed my pace but quickened my thoughts.

It set my mind wandering toward the people who give their all so that others can live with a little more ease. Across Nigeria, there are men and women who show up every day, against all odds, to deliver the services they are employed to provide, and then some. They do not merely clock in and out.

They pour themselves into their work, often unseen, often uncelebrated.One such person is a hijabi sister at the LSETF Kosofe liaison office. She is the very picture of dedication.

Calm, patient, and relentless in her pursuit of solutions, she works tirelessly to ensure people are attended to and guided rightly. Speak to anyone who has crossed her path and the verdict is the same. She has a heart of gold and a rare sense of responsibility.

Then there is the charming LASTMA official of Radio Bus Stop fame. He has somehow mastered the art of turning chaos into calm.

While directing traffic, he dances, smiles, and exchanges courtesies with commuters, easing tension and restoring a sense of order. I have encountered him in other parts of the city as well, always consistent, always human, always reminding us that service does not have to be cold or harsh.

These are just two examples among thousands scattered across the country. From offices to roadsides, from hospitals to classrooms, there are countless golden hearts holding the system together with sheer commitment and goodwill. They are the quiet backbone of daily life.

They are unsung heroes.As a society, we may not always have grand rewards to offer, but recognition goes a long way. A sincere thank you. Public acknowledgment. Commendation letters. Small incentives. Structured reward systems that spotlight integrity, kindness, and excellence in service.

These gestures matter more than we often realize.When good work is seen, it grows. When dedication is appreciated, it spreads.

If we truly desire a better Nigeria, we must learn to celebrate those who are already doing right, especially those who continue to serve with grace when no one seems to be watching.

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Opinions

When Public Outcry Actually Works: The Aide-de-Camp’s Promotion U-Turn

In a real democracy, it’s not just about making the right call the first time. It’s about having the guts to fix things when you get them wrong.

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•President Bola Tinubu

President Bola Tinubu just walked back the much-criticised promotion of his Aide-de-Camp (ADC) to Brigadier -General after Nigerians made a lot of noise about it.

For once, people’s voices cut through the usual government static. It’s proof that, at least sometimes, public outrage can actually change things in Nigeria.

This promotion wasn’t just a small slip-up. Inside the army and among civilians, folks were angry because the whole thing seemed to break the military’s own rules.

Normally, if you’re a Colonel, you sit tight for several years before anyone even thinks about making you a Brigadier General.

In this case, the ADC barely had a year in that seat. Plus, ADCs don’t usually get picked from such high ranks in the first place.

For once, people’s voices cut through the usual government static. It’s proof that, at least sometimes, public outrage can actually change things in Nigeria.

So, the whole thing looked fishy from the start. It’s not just about skipping a step—it points to a bigger issue: the president’s advisers dropped the ball.

And honestly, you can’t really separate Tinubu from the problem.

The ADC is glued to the president’s side, and a move like this would never fly without his say-so. Still, let’s be fair. Tinubu actually paid attention to the outcry.

He listened, changed his mind, and reversed a decision that most leaders would’ve stubbornly stuck with.

In a real democracy, it’s not just about making the right call the first time. It’s about having the guts to fix things when you get them wrong.

Strangely, though, some of the same people who slammed the promotion are now upset about the reversal, too. What do they want? Real accountability, or just something new to complain about?

In the end, this whole episode is a reminder to those in power: follow the rules, pick advisers who know what they’re doing, and take public criticism seriously—without flipping and flopping.

That’s how you rebuild trust, little by little, between leaders and the people they’re supposed to serve.

Adebayo Ilupeju, Lagos.

Caveat: The opinion expressed in this article is solely that of the author, and not that of Ohibaba.com

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