Connect with us

Business

Vintage FM came to promote our culture, a dream come through – Abiola Adedoja

Published

on

384 Views

The Managing Director of Vintage 93.7FM Ibadan, Mrs. Abiola Ibrahim Adedoja, studied Agricultural Engineering up to Master’s degree level but has veered to media management.

In this interview, Adedoja shared her experience in the Media industry, explaining the idea behind Vintage FM:

I had been thinking of having a platform through which I can address people, most especially women but how it would happen, I didn’t know. God has a way of making things happen. It was a dream I had been nurturing but how it would happen, I wouldn’t know. In 2019, I met a friend and we were talking about radio station. We talked about what it might take us to set up a radio station. We said if we had the radio station, what exactly do we want to achieve with it? We agreed that we should promote our culture and also promote religion and create further understanding of our religion among other things. In 2022, the dream came true.

How has it been since that time, looking back to the idea and the road you travelled to bring it to fruition and the goals you set for yourselves?

It has not been easy owing to challenges here and there but we give God all the glory. We are tackling and surmounting the challenges as they present themselves. We know that as we are forging ahead it’s going to be better.

Between idea and reality, what are the tangible things? A functional radio station, media management and management of people and so on cannot be totally left in the realm of ideas. Would you say the vision is in motion or you would change direction?

To a very large extent, we have been able to translate the idea. We have been able to bring the idea to reality and make it a tangible thing. Now, we are working to fine-tune things and we can see that things are taking the right shape as we envisage. We have been moving with the team to translate the idea. Like I said, we are tackling issues as they crop up and we are making steady progress.

When we look at the cultural and, sometimes, religious issues that often crop up when issues involve the womenfolk in Africa, do you think things are better being managed now than before?

Before now, it was a difficult thing for women to be in positions of authority but in recent times the situation is changing. Women are now accepted at the helm of affairs because women have been tested and it has been confirmed that women can do a whole lot of things other than the traditional things we associate with women. However, some of the successes men and women achieve are with the assistance of men and women. It is a common saying that ‘behind every successful man there is a woman’ I will also say that behind every successful woman too, there are men. It could be a father, a brother, an uncle, her friends, her colleagues and so on with whom they share ideas and how to translate them. So, I think it is the same for both genders. However, I hope that we are moving in the right direction in Nigeria with regards to gender issues and I believe that it can only get better.

Women now voice out and some of the inhibitive cultural practices are gradually giving way. The culture is now getting used to women handling some of the things they initially thought that we could not do. Women are no longer limited to the kitchen; women multi-task a lot and they are still doing that even more than ever before. Aside the kitchen and the ‘other room’, women are playing actively in the banking sector, in ICT, in Engineering and nearly all the sectors of human endeavour. I play in the media sector which wasn’t such a common thing. More women are now getting involved – even in politics and the 35 per cent affirmative action could be better. However, I think there should still be more representation of women in politics and they should be given more support in their respective fields. There are women doing excellently in many professions and entrepreneurial endeavours and they are making impact in the community and the people around them.

Women media executives like you are not very many. In Oyo State where there are dozens of radio stations, and Ibadan where most of them are operating, women owners are very few. What is it like out there as a lone ranger in this jungle? Are you intimidated?

It is not in any way intimidating. We are all operating based on the same set of rules and guidelines. So, there is nothing to be afraid of. Secondly, the people I meet, both men and women, have been supportive. The men folk that I meet have been supportive and have been helpful with some of the things we need. I heard that the new COO of Splash FM is a woman. So women are coming up. Something like sisterhood is coming up.

So, are you ready to take over or you would just be tagging along?

I will not say we are taking over, but we are ready to play the game with them. For us at Vintage FM, our mission is to bring the lost values in the society back. It is our aim to put a touch of positive Western civilisation to our culture and society so as to make it more acceptable. Our vision is to deliver unbiased information and make positive impact in our community. These are the ideas driving us and there is nothing about it other than to make our society better for all and sundry.


If you have an opportunity to sit one-on-one with Governor Seyi Makinde of Oyo State, vis a vis what the media world is like, what would you tell him?

To the best of my knowledge, he is doing good in many facets of the Oyo State economy and he has been good to the media. However, I will tell him to be more accommodating of the media.

Your immediate police in the broadcast business is the National Broadcasting Commission (NBC). Does this agency inhibit you or, does the NBC affect the way you look at the broadcast media business?

I think the NBC has been like the Big Brother, monitoring what we feed the listening public. Rather than see the commission as an inhibition, I think they are of assistance. They ensure that the public is not misled or misguided by what we feed the society through our stations. The media has a unique audience and the NBC is there to ensure that we do not mislead or misinform them.

There are issues of taxation in Nigeria. Sometimes, it could be multiple-taxation; sometimes, the issue could be the amount payable. The print media is not left out in this. What do you think the government can do for the media outfits in this regard?

My recent experience with the Oyo State government is worrisome. We had expected the government to have given emerging and new businesses some breather as the businesses are set up. The window would allow then breathe and settle in before they are levied some amounts as tax. Sadly, this is not what obtains. Aside the PAYE tax that we do on the staff members, and the one paid by the owners of the company, the company itself also pays and the bill we got recently was ridiculously high. We started this business in December 2022 and we have received different types of levies and taxes that are, to put it mildly, shocking. I think they should allow new businesses some time to grow. There should be a tax holiday to allow them settle and master the ropes and get themselves immersed in that business before the taxes begin to roll in.

Is there a convergence of broadcast executives in Ibadan through which issues as the one you raised above could be tables and shared for a healthier business environment?

There is a platform to which most of the media heads belong. Media staff members also have theirs. On the platform we share ideas and discuss various issues. However, I think it is possible to have a kind of association through which issues like that of taxation and how the authorities go about it can be tabled as a collective issue and discussed. For now, I have not seen us doing that but I think it is possible. I agree that we need a group that can present as a common front for media outfits with regards to issues bordering on taxation, welfare and promotion of the broadcast outfits.

So, what stands Vintage 93.7 FM out?

I think it is the fact that we have a crop of young and purposeful staff members who are desirous of results. One of the best things that can happen to you as a leader is to have a crop of dedicated people in your team. That is one of our fortes at Vintage FM and we are grateful for that. Then we have some unique programmes which people can also listen to on our social media platforms and our demography is from the age 18 to 75. We are also on Radio Garden and through that, people can listen to us from anywhere in the world. Our philosophy in terms of programmes is 70 per cent Yoruba and 30 per cent English. In less than one year, we were able to gather eminent personalities, including the Chief Imam of Ibadanland for our Ramadan Lecture which was delivered by Dr Bada. We also organised a grand Children’s Day programme in which 11 different companies supported us. People were wondering how we were able to pull this off in barely 6 months of coming up as a radio station. Three of our children-winners at the Children’s Day celebration won tickets to train at RAIN – Robotics and Artificial Intelligence Nigeria, which is worth about N1million each.

What are the things you readily tell children to motivate them, especially the girls?

I always tell them: If you believe, you can and where there is a will there is always a way. Have the dream, believe you can do it. Pursue it. You will be there.

Business

Nigeria’s economy may be back from the brink — The Economist

Improvements in macroeconomic stability are restoring investor confidence.

Published

on

By

53 Views

President Bola Tinubu

A spate of painful reforms is beginning to show results.

When nigeria returned to civilian rule in 1999, Olusegun Obasanjo, the elected president, set out to clean up the economy after years of mismanagement by military governments.

Initially dismissed by critics, by the end of his second term Mr Obasanjo’s liberal policies had tamed inflation, spurred investment and raised annual gdp growth to around 7 percent.

It didn’t last. Over the past decade gdp per person has fallen.

Yet evidence is now mounting that another stretch of “golden years”, as one analyst calls the period following Mr Obasanjo’s liberalisation, may be on the cards.

In the past two and a half years Bola Tinubu, who in Mr Obasanjo’s day was the governor of Lagos and was elected president in 2023, has been enacting his own set of structural reforms.

As he gears up to run for a second term in 2027, they may be starting to pay off.

It is difficult to overstate the mess Mr Tinubu inherited.

When he took office in 2023, the country’s central bank had $7 billion (equivalent to 1.4% of gdp at the time) in obligations it could not meet, prompting international investors to flee en masse.

The bank’s credibility had been dented by a recklessly loose monetary policy, its mismanagement of dwindling foreign-exchange reserves and efforts to maintain an unsustainable tiered exchange-rate system.

Poverty has risen. But it looks as though Mr Tinubu’s bitter medicine is helping.

In 2022 alone the cash-strapped government spent some $10 billion, equivalent to 2.2% of gdp, on a ruinous fuel subsidy.

To fix things, Mr Tinubu’s government got on with a package of drastic structural reforms. It abolished the fuel subsidy and abandoned that multi-tiered system of dollar-pegged exchange rates, largely allowing the naira to float.

The Central Bank aggressively tightened monetary policy to curb the resulting bout of inflation.

The government also moved to improve security in the Niger Delta and offered a range of tax incentives to investors to boost dwindling oil production.

Nearly three years on, Nigeria’s 230 million people, especially the poor and the middle class, are still reeling from increases in fuel and food prices.

Poverty has risen. But it looks as though Mr Tinubu’s bitter medicine is helping.

The annual inflation rate, which hit a nearly 30-year high of 34.8% in December 2024, fell to 15.2% in December 2025.

Growth is returning.

The IMF expects the economy to expand by 4.4% in 2026.

Following two steep devaluations in 2023, the naira has stabilised (see chart).

The Central Bank’s foreign-exchange reserves have risen to $46 billion, their highest level in seven years.

Improvements in macroeconomic stability are restoring investor confidence.

On January 22nd Shell, a British company, said it hopes in 2027 to finalise plans, with partners, to develop a $20 billion offshore oilfield that has been sitting untapped for over 20 years.

Exxon Mobil, an American firm, has committed $1.5 billion to deep water development until 2027.

Local business leaders are more upbeat, too.

Oil-and-gas production is rising, much of it driven by local firms plugging leaks and improving output in onshore projects in the Niger Delta, which has become safer thanks to Mr Tinubu’s focus on security there.

All this should give the government some fiscal breathing room, particularly as the cheaper naira begins to raise the competitiveness of Nigeria’s non-oil exports such as cocoa and cashew nuts.

Recent reforms to taxation and tax collection, Mr Tinubu’s latest project, should help improve revenues further in the coming years.

Falling inflation should eventually begin to ease the cost-of-living pain.

However, even optimists have plenty of reasons to be cautious.

Savings from the fuel subsidy have largely been spent on servicing the public debt, which is still rising as the government continues to borrow against future sales of oil to fund its deficit.

Currently, some 60% of revenues are consumed by debt service.

On January 20th Nigeria’s finance minister said the government hoped to borrow less this year, but current budget projections suggest that is not realistic.

“The government is broke.

There’s nothing to invest in the future, that’s the truth,” says Esili Eigbe of Escap, a Nigerian consultancy.

Unless the government cuts civil-service salaries, another big chunk of spending, or is able to restructure loans to make them cheaper, the extra revenue from recent tax reforms looks unlikely to be available for improving infrastructure or to pay for public health care and education.

“They’ve brought the deficit down, but they don’t seem to show any greater ability to get capital projects out of the door,“ says David Cowan, an economist at Citi, an American bank.

All this means that it will take a long time for ordinary Nigerians, who until now have mostly borne the pain of Mr Tinubu’s reforms, to feel any benefit.

Buying food has been a particular struggle, not just for the 42% of Nigerians who live on less than $3 a day, the World Bank’s definition of extreme poverty, but also for the urban middle class.

The price of a kilo of rice has nearly quadrupled since May 2023, while wages have barely budged.

Even though inflation is now falling, many still struggle to afford enough to eat.

Mr Obasanjo’s reforms in the early 2000s aimed to increase economic dynamism and improve people’s lives by attracting fresh capital investment into newly privatised sectors.

By the end of his second term in 2007, domestic companies were worth $85 billion, up from $3 billion in 1999.

Mr Tinubu, by contrast, has so far focused on restoring stability and reviving the country’s ailing oil-and-gas sector. To bring about more golden years for Nigerians, he needs to go beyond that. ■

Credit: The Economist

Continue Reading

Business

FOBTOB seeks fresh dialogue over ban on alcohol in sachets and PET bottles

Therefore, while NAFDAC states that factories will not be shut down, the policy will result in economic shutdown, particularly for indigenous manufacturers and informal-sector participants.

Published

on

By

47 Views

Food, Beverages and Tobacco Senior Staff Association (FOBTOB) said on Thursday that the NAFDAC’s blanket ban on satchets alcohol is economically destructive.

FOBTOB, there call out for a fresh dialogue comprising the stakeholders in the industry, the National Assembly, the Federal Ministry of Health, NAFDAC and Civil society organizations to engage in open, transparent, and evidence-based dialogue aimed at crafting policies that protect public health without destroying livelihoods or creating regulatory contradictions.

Reacting to a press release issued by the Director-General of the National Agency for Food and Drug Administration and Control (NAFDAC) today regarding the enforcement of a ban on alcoholic beverages packaged in sachets and small containers below 200ml, FOBTOB President, Jimoh Oyibo, disclosed that while the association acknowledge and fully supports the shared objective of protecting children, adolescents, and vulnerable populations from the harmful use of alcohol

“We must express deep concern that the approach adopted by NAFDAC is disproportionate, economically disruptive, and inconsistent with broader regulatory and public health realities in Nigeria,” he said.

PUBLIC HEALTH IS IMPORTANT — BUT POLICY MUST BE BALANCED AND EVIDENCE-BASED

No reasonable stakeholder disputes that excessive alcohol consumption is harmful.

However, public health challenges require holistic, data-driven, and enforceable solutions, not blanket prohibitions that fail to address root causes.

Alcohol abuse among minors is primarily a challenge of effective enforcement, parental responsibility, public education, and social regulation, rather than one of packaging format.

The size of an alcohol container does not in itself, confer safety, nor does increasing pack sizes prevent access by minors.

The global public health evidence consistently demonstrates that behavioural regulation, age-restriction enforcement, education-driven interventions, and appropriate sanctions are more effective in addressing underage alcohol consumption than blanket product bans.

NAFDAC’S CLAIM ON UNINTERRUPTED COMPANY OPERATIONS – CONTRADICTED BY EVIDENCE

Notwithstanding representations made by affected stakeholders, access to these depots has not been restored by NAFDAC, and this is affecting normal business operations negatively.

As a labour union, the livelihoods of our members will be adversely affected by the closure of manufacturers’ depots.

We have compiled records of these enforcement actions for reference and ongoing engagement, which are presented alongside this article.

ECONOMIC AND SOCIAL CONSEQUENCES CANNOT BE IGNORED

For many indigenous distillers, blenders, and distributors, sachet and sub-200ml packaging does not constitute a marginal segment of their operations but rather is the foundation of the core business model.

These packaging formats were intentionally developed to serve low-income consumers, informal retail channels, and rural markets where considerations such as affordability, portability, and unit pricing determine demand.

Also, the claim that the policy only affects “two packages” does not fully convey the magnitude of the impact.

In operational terms:

Production lines are configured specifically for sachet and small-format bottling.

Distribution networks are optimized for high-volume, low-unit sales

Retail reach is largely dependent on maintaining affordability at the lowest price points.

For many small and medium-scale operators, this transition will not be financially attainable.

Therefore, while NAFDAC states that factories will not be shut down, the policy will result in economic shutdown, particularly for indigenous manufacturers and informal-sector participants.

The ban on sachets and small containers below 200ml also risks tilting the market in favour of larger, better-capitalized multinational players who can absorb retooling costs and pivot to premium pack sizes.

Smaller local producers, who rely overwhelmingly on sachet sales, are disproportionately harmed, raising concerns about market concentration and unfair competitive outcomes.

Public health and economic survival are not mutually exclusive.

Nigeria deserves policies that are balanced, humane, enforceable, and fair.

The solution lies in moderation, education, and enforcement, not in policies that punish many while failing to address the real drivers of abuse.

SIGNED BYJIMOH OYIBONATIONAL PRESIDENT FOOD, BEVERAGE AND TOBACCO SENIOR STAFF ASSOCIATION (FOBTOB

Continue Reading

Business

We ban alcohols in retail satchets for national interest – Prof Adeyeye

Placing a label to read not for children on the sachets and the small containers will not work. It cannot be enforced because of the peculiarity of the society.

Published

on

By

77 Views

The National Agency for Food and Drug Administration and Control (NAFDAC) declared on Thursday that it only ban alcohol in sachet and small containers less than 200ml, and didn’t close down any company in the sector.

“The aim of the ban is to protect vulnerable population such as children and the youth,” said Prof Mojisola Christianah Adeyeye, Director-General, NAFDAC, asserting:”This ban is not punitive; it is protective.”

In a statement , the NAFDAC DG, emphasised that the ban was in line with the recent directive of the Senate of the Federal Republic of Nigeria, and backed by the Federal Ministry of Health and Social Welfare, underscores the agency’s statutory mandate to safeguard public health and protect vulnerable populations particularly children, adolescents, and young adults from the harmful use of alcohol.

The proliferation of high-alcohol-content beverages in sachets and small containers less than 200 ml has made such products easily accessible, affordable, and concealable, leading to widespread misuse and resultant addiction among minors and some commercial drivers.

This public health menace has been linked to increased incidences of domestic violence, road accidents, school dropouts, and social vices across communities.

Placing a label to read not for children on the sachets and the small containers will not work. It cannot be enforced because of the peculiarity of the society.

Many parents dont know their children take alcohol in sachet because the pack size can be easily concealed and the sachet is cheap. History of six years of moratorium given to manufacturers to reconfigure their product lines:

In December 2018, NAFDAC, the Federal Ministry of Health, and the Federal Competition and Consumer Protection Commission (FCCPC) signed a five-year Memorandum of Understanding (MoU) with the Association of Food, Beverage and Tobacco Employers (AFBTE) and the Distillers and Blenders Association of Nigeria (DIBAN) to phase out sachet and small-volume alcohol packaging by January 31, 2024.

The moratorium was later extended to December 2025 to allow industry operators to exhaust old stock and reconfigure production lines.

NAFDAC emphasizes that the current Senate resolution aligns with the spirit and letter of that agreement and with Nigeria’s commitment to the World Health Assembly Global Strategy Resolution to Reduce the Harmful Use of Alcohol (WHA63.13, 2010), to which Nigeria is a signatory since 2010.

The ban on sachet packaging and PET botttle less than 200 ml is to make it difficult for children to get to alcohol and its consumption.

NAFDAC approves alcohol in bigger pack sizes. The small size of the sachet makes it easier for underage to conceal from parents and teachers.

Report from schools show that children conceal the sachets. A teacher recently reported that a student said he couldnt take exam without taking sachet alcohol.

It is aimed at safeguarding the health and future of our children and youth by not allowing alcohol in small pack sizes.

The decision is rooted in scientific evidence and public health considerations. We cannot continue to sacrifice the wellbeing of Nigerians for economic gain.

The health of a nation is its true wealth.NAFDAC reiterates that only two packages of alcoholic beverages are affected by this regulation – spirit drinks packaged in sachets and small-volume PET/glass bottles below 200ml.

The Agency calls on all stakeholders, including manufacturers, distributors, and retailers, to comply fully with the phase-out deadline, as no further extension will be entertained beyond December 2025.

The Agency will continue to work collaboratively with the Federal Ministry of Health and Social Welfare, the Federal Competition and Consumer Protection Commission (FCCPC), and the National Orientation Agency (NOA) to implement nationwide sensitization campaigns on the health and social dangers associated with alcohol misuse.

NAFDAC remains resolute in its mission to ensure that only safe, wholesome, and properly regulated products are available to Nigerians.

Continue Reading

Trending