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Propaganda Journalism: Are Image Makers To Blame or The Board ?

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By Ichaburu Ochefa

Image credit: The Hoot

“Our refinery not 90% completed – BUA

The management of BUA Refinery and Petrochemicals has denied reports its refinery is 90 percent completed.” (Daily Trust)

“CBN Dismisses Forced Exit Claims, Says 1,000 Staff Exited Voluntary with Full Benefits” (Arise  News)

“FCCPC denies claims of halting investigations into Air Peace, other sectors”  (The Nation)

” Port Harcourt Refinery begins operation, says NNPC (Premium Times)

“NNPC Ltd Delivers on Refinery Revamp Promise: Warri Plant Resumes Operation with 125,000bpd Capacity in Warri, Delta State.” (Dec 30, Reuters)

Looking at the above headlines clips, what do they have in common?

Managements discredited news reports that emanated from the organizations. Either from the corporate affairs departments duly signed by the company’s image maker or a member of the board of directors of the company. 

Also, the information may have been gotten by the reporter or Editor, through an insider ( the CEO himself,  a director,  driver, cleaner, PRO, etc) in the company.

He hurries to write the story and breaks it as an  “exclusive or a scoop”,  on his media platform.

However,  to promote or project an organization’s image in a positive light to the government, the shareholders, and other stakeholders,  some company’s media departments have employed what we call “agitprop” or propaganda journalism, which is coloring falsehood, lies, and misinformation, to look like truth.

It is a powerful tool or weapon to move the crowd to believe what is fake is real and things like that.

Just to sway or pull the crowd to accept that viewpoint.

Advertisers use it often in the marketing of products and services.

Maybe you are familiar with clichés such as these:

“Use this cream and you will look glamorous.”

“Use this toothpaste and…”

“Everybody is drinking this water…” Propaganda journalism or messages are destructive.

It is like you lied to me before, how can I trust you again?

Again,  some news sources or makers even employ what is called synecdoche, a figure of speech in English -Literature.

Synecdoche means when you use a part to represent a whole, or a whole for the part.

Therefore, organizations and their image makers had better ensure that the information they are sending out for public consumption is crafted in such a manner that what is written is what is understood, and what is understood is what is meant

That’s what may have played out in the reportage of the  NNPCL refineries in Port Harcourt and the Warri Refinery and Petrochemicals. 

The NNPCL, in its press releases, made the public believe that they had started working, whereas it was a section of the refineries.

Media reports had it that in November and December 2024, respectively, the NNPCL announced the revamping of the refineries, even if partially, with Port Harcourt at 70 percent level functionality, while the Warri refinery is currently operating at 60 percent.

The announcements led to the government rejoicing, a well-done and for the good works to the NNPCL management,  and an encouragement by Mr President to the Corporation’s head to finish the Kaduna refinery and the New Port Harcourt Refinery,  too.

However,  the praises were soon cut shut, following the outpourings of doubts about the Workability of the refineries.

The doubters include oil, some people in the oil and gas industry, petroleum engineers, as well as Nigeria’s elder statesman, former President Olusegun Obasanjo.

SweetcrudeReports,  recently reported: ” Experts, stakeholders and inside sources at the Port Harcourt Refinery are faulting the recent Nigerian National Petroleum Company Limited, NNPC, claims on the return of the 60,000 barrels per day old Port Harcourt refinery to operations.

They described the claims as amounting to national deceit. Investigations at the refinery showed that the plant currently refines only 6,500 barrels of crude oil some days (not even daily), which can only load 10 trucks. Industry experts say this is insignificant when compared to the refinery’s 60,000 barrels per day refining capacity and its loading capacity of 180 to 200 trucks daily.

According to the experts, a refinery of 60,000 per day capacity that is processing only 6,500 barrels cannot be described as working. “As it stands now, it is only the CDU (Crude Distillation Unit) that refines just 6,500 barrels per day and produces nothing more than 10 trucks maximum per day that is working, ”Alex Ogedegbe, a chemical engineer, expert refiner and former Managing Director of the Port Harcourt Refinery and the Warri Refinery, told SweetcrudeReports.

He added: “It is not the full refinery that is functioning. No refiner can claim that with only one unit running, and for that, the Port Harcourt refinery has begun operations and thus issues fake figures to Nigerians.

President Olusegun Obasanjo also expressed reservations over the workability of the Port Harcourt and Warri refineries.

Obasanjo who spoke recently on a national television, likened the declaration by the NNPC that the crude oil refining facilities are now working to a farmer who lied about the volume of his crops during the planting season, insisting that the truth will always be revealed during the harvest season.

“So if anybody tells you now that they (the refineries ) are working, why are they not with Aliko (in the market)? And Aliko will make his refinery work. Not only make it work, he will make it deliver.

“Whether we announce our government refineries are working or not working, look, it is like they say in Yoruba adage, ‘the man who plants 100 heaps of yams and says he has planted 200 heaps, they say after he has harvested 100 heaps of yam, he will also harvest 100 heaps of lies,” he said in response to a question on the oil assets.

What is the point?

Therefore, organizations and their image makers had better ensure that the information they are sending out for public consumption is crafted in such a manner that what is written is what is understood, and what is understood is what is meant; otherwise,  the receivers will read different meaning or give a different interpretation to the information. 

In the words of Anuk Kumar, any news that does not contain facts and shades of opinion that allow readers to draw their own meaning is inadvertent propaganda.

▪︎Ichaburu Ochefa, a media professional and communicator, wrote this piece in Lagos.

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Nigeria’s Democracy Under Siege: Opposition Faces Existential Threats

Thankfully, patriotic leaders saw this danger early and chose resistance over silence by rallying around the African Democratic Congress (ADC) as the nucleus of a credible national alternative.

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By Paul Ibe *

For nearly three years, Nigerians have endured one of the harshest periods in recent history—an era defined by punishing economic policies and shrinking democratic space under President Bola Ahmed Tinubu.

True to form, this administration has not only inflicted widespread hardship but has pursued a calculated effort to eliminate political alternatives.

The objective is clear: a creeping, de facto one-party state.

Perhaps the Tinubu administration’s most disturbing “achievement” has been the systematic weakening of opposition parties, leaving the All Progressives Congress—despite its manifest failures—standing alone by default, not by merit.

Thankfully, patriotic leaders saw this danger early and chose resistance over silence by rallying around the African Democratic Congress (ADC) as the nucleus of a credible national alternative.

Predictably, agents aligned with the Presidency are now attempting to destabilize the ADC from the outside—issuing reckless prescriptions about its internal affairs, particularly the choice of a presidential candidate.

Let it be stated plainly: the ADC is on a national rescue mission. Former Vice President Atiku Abubakar, alongside other committed patriots, is central to this effort.

Any call—overt or covert—for Atiku to “step aside” is a gift to authoritarian ambition and a betrayal of the Nigerian people.

At present, the ADC is focused on building strong ward, local government, and state structures nationwide.

The ADC has consistently affirmed its commitment to an open, transparent, and competitive process for selecting its flag bearer.

APC proxies and external meddlers have no standing to intimidate, blackmail, or sabotage this democratic resolve.

At present, the ADC is focused on building strong ward, local government, and state structures nationwide.

Disruptors and infiltrators must allow the party to do this essential work without interference.The party remains open and welcoming to all genuine opposition figures.

This inclusiveness—not coercion—is the soul of democracy.When the time comes, all qualified aspirants will present themselves freely. No one is stepping down.

If anyone should step aside, it is President Tinubu—whose leadership has become a national liability.

The recent public declaration of ADC membership by former Labour Party presidential candidate Peter Obi in Enugu, the political heartbeat of the Southeast, triggered open boasts by a serving minister and presidential aides about plans to undermine the party.

Their fear is evident. Let there be no ambiguity: the ADC is determined to end the misfortune imposed by the Tinubu-led APC.

No amount of intimidation, intrigue, or sabotage will derail this rescue mission. Nigeria will not surrender its democracy without a fight.

  • * Paul Ibe, Atiku Media Office Abuja , write this piece
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Edo Broadcasting Service in the Dock By Michael Odigbe

Today, you hardly know that EBS is owned by the government because the broadcast station criticises it whenever it errs.

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Cover image: Michael Odigbe

With the support of Governor Monday Okpebholo, including funds, moral stimulus, and freedom to operate, Aledeh has been able to transform EBS into a desired, competitive global brand.

It has been over a year since Mr Sulaiman Aledeh became the managing director of the state-owned Edo Broadcasting Service (EBS), Benin.

He met the outfit in moribund mode.

However, with the support of Governor Monday Okpebholo, including funds, moral stimulus, and freedom to operate, Aledeh has been able to transform EBS into a desired, competitive global brand.

Before the coming of Aledeh, the EBS of the Obaseki era was a mere government propaganda machine and a vicious Alsatian attack dog of opponents.

Now, a new sheriff, Aledeh, is at the helm of EBS.The old unprofessionalism of staff is gone for good.

Therefore, today, you hardly know that EBS is owned by the government because the broadcast station criticises it whenever it errs.

No more hiding place for the government’s inanities. EBS is not yet on par with the BBCs of the world, but it is steadily working hard to catch up with them.

However, the station requires a transmitter each for its Ihevbe and Ivue substations for enhanced coverage.

One of these transmitters arrived from China recently and is being installed without delay.

This suggests that a visible effort is being made to establish the necessary broadcast infrastructure for improved performance.

In addition, EBS has repackaged its programmes, providing people-friendly content with deep insights, enhanced analytical conversations, quality delivery, and an expanded time scope, thanks to the efforts of Aledeh, who has a proven record of being well-versed in a wide range of topics.

This aligns with the principles of mass communication practice worldwide.

One of the new iconic programmes of EBS is the Morning Drive, powered by a crack team of Aledeh himself, St. Patrick, Chris Enabulele, Desmond, AJ, Belema, Uju, Ofure and Mathew Ajakaiye.

Unknown to critics, the team is not a crowd but a whole house of intelligent men and women intentionally assembled for quality conversations that incorporate different perspectives.

Another key point in constituting the team is to promote the Governor Monday Okpebholo’s policy of inclusivity in governance at the micro EBS level.

For instance, with Belema, Ofure, and Uju in Morning Drive, there is female gender representation.

And by having Desmond on the programme, a person with a visible physical challenge is brought on board in Morning Drive.

So, let us stop focusing on the programme’s population and instead concentrate on the cumulative conversational value of each team member, which has been top-notch so far.Indeed, what we have in Morning Drive is not a case of ‘too many cooks spoil the broth ‘.

Instead, it is a case of a plurality of good heads being better than two or three equally good ones.

At this juncture, I must not fail to say that the deliberate inclusion of Desmond, Chris Enabulele and Mathew Ajakaiye in Morning Drive is very revealing. See, although physically challenged, Desmond is never found wanting in the knowledge content of the ideas he speaks on self-assuredly and fearlessly. Chris Enabulele!! Spinning good music is his ‘bad’ habit. But hold it. Just listen to his contributions in Morning, Drive, and you will marvel at his expansive grasp of past and current world events. Never think he is just a music machine.

Additionally, it was exciting to meet Mathew Ajakaiye on Morning Drive. He not only anchors the sports segment of the programme with an array of scintillating information and analysis, but he also stays on to provide valuable insights into any discussion on the table. He is a genuinely global person. All this narrative about Desmond, Chris Enabulele and Mathew Ajakaiye is proof positive that it is a logical fallacy to judge a book by its cover without reading it.However, I need to point out here that the programme should avoid teasing personal jokes targeted at members, as they often end up exposing confidential biographies to the public

in these days of a digital lifestyle. No one has the statutory right to openly discuss false or accurate information about a person with a veneer of a sarcastic joke.There is a plethora of jokes out there in the limitless universe that can add comfort, richness, and organic entertainment value to Morning Drive, currently the leading programme in the South-South of Nigeria, alongside Drive O’Clock, another superlative baby of EBS.Drive O’Clock, conceptualised by innovative Aledeh and operationalised by a triangular intelligent crew of Seriki, Englishman, as well as Soji Abok, is today a pioneer in Africa in impact journalism, delivered wi

h a local Nigerian energetic flavour.It is achieving its mandate of liberating the populace from the capitalist cruelty of human rights abusers.All said, my counsel is that the crew should realise that listeners and viewers of the programme have the right to criticise the presenters, even with malice.Therefore, they should not return the abuse in kind, but instead deploy hard facts, information, and education to counter the mischief of wicked critics.With Aledeh in charge at EBS, the Tuesday night reggae programme of Kingsley Ogbebor, as well as the Sunday afternoon programme of Agbakpan, and the late Sunday evening highlife programme of

Omoaka, have become more robust in terms of content, texture, and presentation style.As of now, I consider the Saturday programme, Una Good Morning Show, as a weak link in the success story of EBS. The programme is not well presented by Rev Orukpe Otubor. It is unacceptable for him to rely on Idele’s deficiencies in conversations about the programme when it is clear that Idele habitually injects personal trivialities into serious discussions on which he lacks relevant information and analytical prowess.More disappointing is that Idele often loses his attention span and struggles to stick to discussion topics, a characteristic trait that

eads him to speak out of turn. He is incorrigible, never submitting to cognitive reconditioning by Otubor, the presenter, to enable him to align with the high standards that Aledeh is setting for the new EBS.So, it is time Idele is weeded out with Aledeh’s winnowing fork so that he doesn’t do more damage to the UNA GOOD MORNING programme started long ago in 1980 by enigmatic Pa Felix Ogie.The producer of the programme needs to ensure that people like Robert Aiyanyi, Gladys Ighalo, Hope Bazuaye, and other talented individuals are recast into the programme after receiving proper education on the editorial policy of the new EBS under Aledeh

an EBS today is on the move. It is not only proper infrastructure that is needed to excel. Additionally, the broadcast station requires high-quality programmes, producers, and presenters to achieve and sustain success.

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Christmas Eve Explosion: One Too Many

We commiserate with the families of those who have lost their loved ones in this senseless attack. No one should lose their life while worshipping God.

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By Ini Ememobong
 

The news of an explosion in a mosque in Gamboru Market, Maiduguri is another sad reminder of the rising insecurity that has become the unfortunate contemporary reality that Nigerians face.

This is totally unacceptable; the irreducible minimum the government should offer its people is the protection of lives and property.

This administration has failed woefully in this respect and should rise to the occasion rather than resort to rhetoric and playing politics with security.
 
We commiserate with the families of those who have lost their loved ones in this senseless attack. No one should lose their life while worshipping God.

If these attacks on places of worship continue unchecked, they will not only violate the constitutional right of Nigerians to freely worship but will also create an atmosphere of fear that threatens the very fabric of our religious society.


We call on the Federal and State Governments to take immediate and practical steps to protect our citizens throughout this yuletide season and beyond.

Nigerians deserve more than empty promises and political rhetoric. We need concrete, actionable security strategies deployed on the ground.

This escalating insecurity has become unbearable and must be confronted with the urgency and seriousness it deserves
 
• Comrade Ini Ememobong is the
National Publicity Secretary,
People’s Democratic Party

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