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Tuface Becomes Tinubu’s Brand Ambassador on MSMEs, Jobs Creation

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Job Creation and Micro, Small, and Medium Enterprises (MSMEs) Secretariat (Office of the Vice-President) has entered into a partnership with Mr. Innocent Idibia (Tuface)to galvanise public support for the MSMEs sector.

The partnership agreement was signed by Tuface and Mr Tola Adekunle-Johnson, the Senior Special Assistant to the President on Job Creation and MSMEs, on Friday in Abuja.

Adekunle-Johnson said the coming on board of Tuface as a job creation and MSMEs Brand Ambassador would promote ideas and initiatives under the National MSMEs Awards.He added that the partnership would promote the Expanded National MSMEs Clinics, Shared Hubs for MSMEs Initiative as well as other related activities around job creation.

The presidential aide also expressed hope that Tuface’s craft and goodwill would help promote the participation of citizens in all programmes aimed at creating jobs and supporting businesses.

We thought of how best we can sustain the momentum of creating jobs and promoting all the activities of the MSMES, awards, hubs, and the single-digit loan.

“And in trying to consistently promote this, we looked at areas that are of interest to some of our target audience, and you will agree with me it is the entertainment or creative industry.

“Today we are unveiling who I regard as an icon, a legend in the game, he has been consistent with his craft and a very creative man in the person of Mr. Innocent Idibia (Tuface).

This partnership with Tuface will help galvanise private sector support for public sector initiatives aimed at creating jobs and supporting businesses,” he said.

In response,  Tuface, appreciated President Tinubu’s administration for its support to the youth and small businesses.

He promised to create more awareness in the country on MSMEs, especially among the youth.He also expressed gratitude to the government for the confidence reposed on him.

He also expressed gratitude to the government for the confidence reposed on him.“I appreciate the vote of confidence, I appreciate the kind words, for me I’m excited about this. It is a very good move in a good direction.

“Most of our youths today, there are so many things going that they can easily be deviated from following the right positive trajectory of life.

“But with this, people might even under estimates the power and value that this will bring to both the individuals, their communities and the country as a whole. So, for me I really commend this initiative, I commend the show of concern and show of support from the government towards young people, small businesses,” he said.

Also, Mrs Sarah Ajayi, Deputy Director, Office of Trade and International Relations, National Agency for Food and Drug Administration and Control (NAFDAC), said: “entertainment is what attracts the youth. Most of them are given to entertainment, so having Tuface as our brand ambassador is a good one.”

On his part, Mr Chukwuemeka Nwakile, Acting Group, Regional Manager, Access Bank Plc., restated the commitment of the bank to empower the youth in the area of job creation.

“For us in Access Bank it is a very familiar and top terrain for us, and rest assured that we will never apply the break at this point. We will go all out to ensure that the job creation mantra of the government is not just by word of mouth but by action,” he said. 

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Senate Constitutes Abdullahi Yahaya Tax Harmonisation Committee

Altogether, the four Tax Reform bills were Executive Bills transmitted by President Bola Ahmed Tinubu to the two chambers of the National Assembly in November last year.

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The Senate on Thursday constituted a committee saddled with the responsibility of harmonizing its amendments to the tax reform bills with the House of Representatives version for final transmission to President Bola Ahmed Tinubu.

Senate President, Godswill Akpabio, announced this during plenary after the passage of the bills.

Akpabio named senator Abdullahi Yahaya (Kebbi North) as chairman of the committee.

The members of the committee as announced by the Senate President are Senate Minority Leader, Abba Moro (PDP, Benue South), Chief Whip, Tahir Mongumo (APC, Borno North), Enyinnaya Abaribe (Abia South), Abdulaziz Yari (Zamfara), and Solomon Adeola (APC, Ogun West).

Earlier, the remaining two Tax Reform Bills — the Nigeria Tax Bill 2025 and the Joint Revenue Board (Establishment) Bill, 2025.

This was in addition to passage of the Nigeria Revenue Service (Establishment) Bill, 2025, and the Nigerian Tax Administration Bill, 2025.

Altogether, the four Tax Reform bills were Executive Bills transmitted by President Bola Ahmed Tinubu to the two chambers of the National Assembly in November last year.

The passage of the bills was sequel to the consideration and adoption of a report of the Senate Committee on Finance presented by its Chairman, Senator Sani Musa (APC, Niger East).

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Meta’s Exit to Throw 20 million Nigerian MSMEs Out of Business

The Global System for Mobile Communications Association reported that Nigerian MSMEs rely heavily on Facebook and Instagram for sales, customer engagement, and brand visibility.

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A Digital Marketing Consultant at EssenceMediacom, Olayinka Shobola, believes that a shutdown of Facebook and Instagram operations in Nigeria would deal a serious blow to Nigeria’s digital economy, especially millions of micro, small, and medium enterprises (MSMEs).

The Global System for Mobile Communications Association reported that Nigerian MSMEs rely heavily on Facebook and Instagram for sales, customer engagement, and brand visibility.

“Meta Platforms’ threat to halt operations in Nigeria could devastate 56 percent of the nation’s 39.6 players in the information technology space,” Shobola said, stressing that such an exit would erode tax revenues and force businesses to seek costly alternatives, as a $290 million fine dispute with regulators intensifies.

“Businesses that built their brands on Meta’s platforms would face immediate challenges.

The platforms have become essential tools for business survival and growth in Africa’s largest economy, where SMEs contribute nearly 50 per cent to GDP and represent more than 96 per cent of registered businesses.

“Most likely affected businesses will pivot to platforms like X or TikTok for short-term survival, but long-term, they’ll need to invest in standalone e-commerce or offline channels,” Shobola said.

“Jobs will take a hit; marketers, influencers, and agencies will lose contracts overnight.”

Statista forecasts a $148.2m social media ad market in 2025, with Facebook commanding up to $120m, driven by 38 million ad-reachable users.“My shop practically lives on these platforms, especially Instagram,” Lagos-based baker Fatima Tunde said. “If it’s gone, I’m out of business.”

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UAE Invests in $25bn African- Atlantic Gas Pipeline

The gas pipeline will connect Nigeria’s gas network with Morocco’s southern city of Dakhla and then go northward toward Europe.

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Gas pipelines

Morocco’s Minister of Energy Transition and Sustainable Development, Leila Benali, said that the UAE is now one of the supporters of the Nigeria to Morocco gas pipeline project, which is estimated to cost $25 billion.

“The project now called the “African-Atlantic Gas Pipeline”, has won the support of IDB, OPEC Fund, EIB and the UAE,” Benali told Nigerian lawmakers, this week.

Benali also said that Morocco has finished all the feasibility and engineering studies needed for the pipeline.

Moroccan industry experts said that the project has already passed the feasibility study and Front End Engineering Design stages.

The gas pipeline will connect Nigeria’s gas network with Morocco’s southern city of Dakhla and then go northward toward Europe.

The line will pass through 15 African countries, boosting trade, development, and access to electricity in the region.

In Phase One, it will link Morocco to gas fields near Senegal and Mauritania, and connect Ghana to the Ivory Coast.

Phase Two will link Nigeria to Ghana, while Phase Three will connect the Ivory Coast to Senegal.

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