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Nigerian Breweries appoints Emmanuel Oriakhi as Sales Director

Emmauel Oriakhi joined Nigerian Breweries PLC in 2003 as a Commercial Management Trainee, where he has held increasingly senior roles within the Commercial Function of Nigerian Breweries and HEINEKEN N.V as an international assignee.

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As the Sales Director, he is expected to lead the sales team in driving excellent trade execution, enhancing customer experiences, and increasing distribution efficiency and sales productivity.

Nigerian Breweries Plc has appointed Emmanuel Oriakhi as the Sales Director of the company.

The appointment was conveyed through a statement issued and signed by the Managing Director, Hans Essaadi.Since November 2024, Emmanuel has been leading the Sales Function in an interim capacity alongside his responsibilities as Marketing Director.

He is expected to continue to oversee the Marketing Function until 1st June when a new Marketing Director will take over.

As Sales Director, he is expected to lead the Sales team in driving excellent trade execution, enhancing customer experiences, and increasing distribution efficiency and sales productivity.

He will continue to spearhead initiatives aimed at sustaining a future-ready sales workforce by enhancing sales capabilities, championing Women in Sales (WIS) programs to advance diversity, equity, and inclusion, and fostering a leading innovative culture that ensures the company wins beyond limits in an increasingly volatile environment.

In that same role, he is responsible for managing the reintegration of Trade Marketing and Key Accounts from Marketing back to Sales to create a more holistic and fit-for-purpose Sales organization.

Until his assumption into the new role in official capacity, Emmanuel holds sway as Marketing Director, a position he has held since September 2018, leading successful innovations across the portfolio, including Desperados, Zagg, Legend Twist, Goldberg Black, and Heineken 45cl.

He championed the organisation’s premium drive, shaping its value strategy and boosting brand power for Heineken, Tiger and Desperados over the past couple of years.

Emmauel Oriakhi joined Nigerian Breweries PLC in 2003 as a Commercial Management Trainee, where he has held increasingly senior roles within the Commercial Function of Nigerian Breweries and HEINEKEN N.V as an international assignee.

Under his leadership, the team won the HEINEKEN Global Commercial Assertiveness Award for relaunching regional brands, stabilizing market share growth in Nigeria.

As a member of the management team, he has consistently fostered talent development by encouraging his team to pursue learning opportunities through stretching projects and Short-Term Assignments (STAs) within global and regional commerce teams.

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Business

CBN approves Union Bank, Titan merger

The bank has assured customers that there will be no disruption to existing services, account details will remain unchanged, and customers will continue to access a full suite of products and services seamlessly.

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The Central Bank of Nigeria has approved the merger of Union Bank of Nigeria with Titan Trust Bank Limited,.

This is disclosed in a statement from the bank’s Chief Brand and Marketing Officer, Olufunmilayo Aluko.

Under the terms of the merger, Union Bank has fully absorbed Titan Trust Bank’s operations and assets.

The new institution will continue to operate under the Union Bank brand, while Titan Trust Bank ceases to exist as a separate entity.

With an expanded footprint of over 293 service centres and 937 ATMs nationwide, supported by strengthened digital channels, Union Bank is poised to deliver enhanced value across retail, SME and corporate segments.

Union Bank’s Managing Director and Chief Executive Officer, Yetunde Oni, described the development as “a pivotal moment in our 108-year journey and a launchpad for delivering greater value to our customers.

By blending stability with innovation, we are better positioned to meet the evolving needs of Nigerians and to be their most trusted financial partner.”

The Chairman of the Board of Directors, Bayo Adeleke, added: “This is a new era of growth, collaboration, and shared prosperity. By bringing together the strengths of both institutions, we are committed to creating lasting value for our customers, shareholders, and communities while advancing Nigeria’s financial inclusion agenda.”

The bank has assured customers that there will be no disruption to existing services, account details will remain unchanged, and customers will continue to access a full suite of products and services seamlessly, with an accelerated push towards enhanced digital solutions.

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We are under attack – NNPCL GCEO, Ojulari

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Bayo Ojulari, Group Chief Executive Officer of the Nigeria National Petroleum Company Limited (NNPCL), has announced that he and his management team are currently under serious threat.

Ojulari said his offense is the reforms he has introduced in the oil and gas sector in line with the mandate given to him by President Bola Tinubu to turn around the moribund refinery.

He raised this alarm on Thursday, lamenting that some powerful elements are plotting to remove him from the seat.

The NNPCL boss raised the alarm when he received the delegation of the Petroleum and Natural Gas Senior Staff Association of Nigeria, PENGASSAN, led by its President, Comrade Festus Osifo, at the company’s headquarters, Abuja.

Details shortly…

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Business

Govt, stakeholders to explore industrial policy at W’Africa Manufacturing summit

The collaboration will take centre stage at the West Africa Industrialisation, Manufacturing & Trade Summit & Exhibition 2025, scheduled for October 2025, in Lagos.

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•The Minister of State for Industry, John Enoh

The Federal Government has committed to exploring strategies for implementing the new National Industrial Policy to scale industries and transform West Africa’s economic future, alongside manufacturing stakeholders at an upcoming summit.

The collaboration will take centre stage at the West Africa Industrialisation, Manufacturing & Trade Summit & Exhibition 2025, scheduled for October 2025, in Lagos.

The Minister of State for Industry, John Enoh, at a press conference on Wednesday in Lagos, declared that Nigeria will build its industrial policy on past executive orders targeted at promoting local content, but with a stronger push through the Nigeria First policy.

He said, “The previous administrations have tried to enable industrial growth by coming up with various executive orders.

Those include Executive Orders Three and Five, which were targeted at matters about public procurement and giving priority to Nigerian-made goods.

With the announcement of the Nigeria First policy, what becomes of it will be a function of what this administration does.”

Enoh noted that the Ministry of Industry, Trade, and Investment would follow up on the policy with a nationwide campaign to promote patronage of Nigerian goods and services.

He explained, “The hope is that in the next few months, we’re going to start a national campaign on buying made-in-Nigeria goods and services to follow up the presidential pronouncement of the Nigeria First policy.

We found out that the country could earn about N3tn more in the short term if we can run a successful campaign that can also shift the attitudes of Nigerians.

(The Punch)

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