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Coca-Cola is dramatically scaling back its plastic promises
In 2018, Coca-Cola announced that by 2030 it wanted to recycle the plastic equivalent of every bottle it put out into the world.
Coca-Cola changed its “voluntary environmental goals” this week. Florian Gaertner/Photothek/Getty Images
Coca-Cola is scaling back its packaging sustainability goals, igniting outrage from environmental activists.
CNN reported that the beverage company, which has long been criticized for being one of the world’s top producer of plastic pollutants, changed its “voluntary environmental goals” this week.
It now aims to use 35% to 40% recycled material in its packaging by 2035 — a drastic reduction from its previous goal of 50% by 2030.
Coca-Cola explained in a press release that its “evolution is informed by learnings gathered through decades of work in sustainability, periodic assessment of progress and identified challenges.” Coke is also changing its recycling goal.
In 2018, Coca-Cola announced that by 2030 it wanted to recycle the plastic equivalent of every bottle it put out into the world.
That’s been reduced to “ensure the collection” of 70% to 75% bottles and cans entering the market every year without naming an specific timeline.
Pollution from single-use plastic remains a major problem.
A recent report from the Minderoo Foundation found that companies are producing record amounts of plastic despite stated efforts to be more sustainable. Plastic is problematic because it’s mostly made from polymers created from dangerous fossil fuels.
“We remain committed to building long-term business resilience and earning our social license to operate through our evolved voluntary environmental goals,” Bea Perez, executive vice president for sustainability and strategic partnerships for the Coca‑Cola Company, said in a press release.
“These challenges are complex and require us to drive more effective and efficient resource allocation and work collaboratively with partners to deliver lasting positive impact.”
In response, environmental group Oceana bashed Coca-Cola for its “short-sighted, irresponsible” changes that are “worthy of widespread condemnation by its customers, its employees, its investors, and governments worried about the impact of plastics on our oceans and health.”
The company’s new and weak recycling-related pledges won’t make a dent in its overall plastic use,” Matt Littlejohn, Oceana’s senior vice president of strategic initiatives, said in a statement.
“Coca-Cola’s investors and governments around the world should take notice and take steps to hold the company accountable.”
Earlier this year, Coca-Cola rolled out new bottles for all versions of Coke sodas (i.e. zero sugar, diet, original, etc.) that are made from 100% recycled plastic.
The company estimated that the new bottles will reduce 83 million pounds of plastic used in its US supply chain, the equivalent of two billion bottles.
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Nigerian Press Urges FG, NASS to Act Swiftly Against ‘Big Tech Threat’
Major Nigerian media and journalism organizations have issued a strong call to the Federal Government (FG) and the National Assembly (NASS) to take immediate legislative and regulatory action against what they describe as an existential threat posed by Big Tech companies to the country’s information sovereignty and media industry.
In a joint statement released recently, leading press bodies—including key associations representing publishers, editors, and journalists—warned that unchecked dominance by global technology giants such as Google, Meta, and others is eroding Nigeria’s control over its digital information ecosystem.
They highlighted how these platforms dominate digital advertising revenue, divert traffic from traditional news sources, and increasingly use Nigerian-generated content to train artificial intelligence models without fair compensation or permission.
The groups emphasized that the situation risks surrendering Nigeria’s information sovereignty to foreign entities, potentially undermining national security, cultural values, and the economic viability of local media houses.
They pointed to declining revenues for publishers, with some facing up to 90% drops in traffic due to AI-generated summaries and algorithmic changes on search and social platforms.
The press bodies urged lawmakers to enact robust regulations, including frameworks for content remuneration, data usage restrictions, algorithmic transparency, and mechanisms to ensure fair competition in the digital space.
They called for urgent collaboration between the executive and legislature to address these challenges before irreversible damage occurs to Nigeria’s media landscape and democratic discourse.
This appeal comes amid broader global debates on Big Tech accountability and follows Nigeria’s ongoing efforts to strengthen its digital economy governance, including recent pushes toward comprehensive AI and data regulations.
Stakeholders view the statement as a pivotal moment for protecting indigenous media in an era of rapid technological disruption.
The Federal Government and National Assembly have yet to issue an official response, but the call aligns with growing concerns over digital monopolies and their impact on developing economies.
Media experts anticipate intensified discussions in the coming weeks as Nigeria navigates its position in the global tech landscape.
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US sends troops to Nigeria
The top commander made the confirmation during a press briefing, yesterday, but did not provide further details about the size and scope of their mission.
The general in charge of the U.S. command for Africa (AFRICOM), General Dagvin Anderson, confirmed that United States has sent troops to Nigeria.
The top commander made the confirmation during a press briefing, yesterday, but did not provide further details about the size and scope of their mission.
He emphasised that the decision to send troops to Nigeria was after both countries agreed that more needed to be done to combat the terrorist threat in West Africa.
“That has led to increased collaboration between our nations to include a small US team that brings some unique capabilities from the United States,” General Anderson said.
According to Reuters, Nigeria’s Defense Minister, Christopher Musa, confirmed that a team was working in Nigeria but did not provide further details.
The development is the first acknowledgment of U.S. forces on the ground since US airstrikes targeting terrorists in Nigeria’s North-West on Christmas Day, 2025.
President Donald Trump, who announced that he ordered the airstrikes on what he described as Islamic State targets, had said there could be more U.S. military action in Nigeria.
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