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Coca-Cola is dramatically scaling back its plastic promises
In 2018, Coca-Cola announced that by 2030 it wanted to recycle the plastic equivalent of every bottle it put out into the world.
Coca-Cola changed its “voluntary environmental goals” this week. Florian Gaertner/Photothek/Getty Images
Coca-Cola is scaling back its packaging sustainability goals, igniting outrage from environmental activists.
CNN reported that the beverage company, which has long been criticized for being one of the world’s top producer of plastic pollutants, changed its “voluntary environmental goals” this week.
It now aims to use 35% to 40% recycled material in its packaging by 2035 — a drastic reduction from its previous goal of 50% by 2030.
Coca-Cola explained in a press release that its “evolution is informed by learnings gathered through decades of work in sustainability, periodic assessment of progress and identified challenges.” Coke is also changing its recycling goal.
In 2018, Coca-Cola announced that by 2030 it wanted to recycle the plastic equivalent of every bottle it put out into the world.
That’s been reduced to “ensure the collection” of 70% to 75% bottles and cans entering the market every year without naming an specific timeline.
Pollution from single-use plastic remains a major problem.
A recent report from the Minderoo Foundation found that companies are producing record amounts of plastic despite stated efforts to be more sustainable. Plastic is problematic because it’s mostly made from polymers created from dangerous fossil fuels.
“We remain committed to building long-term business resilience and earning our social license to operate through our evolved voluntary environmental goals,” Bea Perez, executive vice president for sustainability and strategic partnerships for the Coca‑Cola Company, said in a press release.
“These challenges are complex and require us to drive more effective and efficient resource allocation and work collaboratively with partners to deliver lasting positive impact.”
In response, environmental group Oceana bashed Coca-Cola for its “short-sighted, irresponsible” changes that are “worthy of widespread condemnation by its customers, its employees, its investors, and governments worried about the impact of plastics on our oceans and health.”
The company’s new and weak recycling-related pledges won’t make a dent in its overall plastic use,” Matt Littlejohn, Oceana’s senior vice president of strategic initiatives, said in a statement.
“Coca-Cola’s investors and governments around the world should take notice and take steps to hold the company accountable.”
Earlier this year, Coca-Cola rolled out new bottles for all versions of Coke sodas (i.e. zero sugar, diet, original, etc.) that are made from 100% recycled plastic.
The company estimated that the new bottles will reduce 83 million pounds of plastic used in its US supply chain, the equivalent of two billion bottles.
News
MARKETING EDGE publisher John Ajayi dies at 62
A visionary entrepreneur, Ajayi was widely acknowledged as a pioneer of brand journalism in Nigeria.
• Mr John Ajayi
The Founder and Publisher of Marketing Edge magazine, Mr John Ajayi, has died.
He was 62.
His demise has thrown the brand and marketing communications industry into mourning.
Ajayi was a respected journalist and one of the foremost voices in the nation’s integrated marketing communications space.
He left behind a legacy that profoundly shaped, and will continue to shape, the industry he passionately served.
A visionary entrepreneur, Ajayi was widely acknowledged as a pioneer of brand journalism in Nigeria.
Through MARKETING EDGE, he championed ethical practice, elevated professional standards, and built a respected platform that provided insight, analysis and thought leadership for practitioners and institutions within the sector.
Under his stewardship, the publication grew into an authoritative voice, shaping discourse and spotlighting excellence and innovation across the marketing communications ecosystem.
The MARKETING EDGE family described his demise as a devastating loss to the organisation and the wider industry.
(The Nation)
News
President Tinubu to NEC: You’re too Slow on Livestock Reforms
Tinubu asked Vice President Kashim Shettima to get the National Economic Council to identify grazing reserves that can be rehabilitated into ranches or livestock settlements.
President Bola Tinubu during today’s Federal Executive Council meeting, expressed frustration with the National Economic Council’s slow pace on livestock reforms and urging members (Governors) to carry out their constitutional responsibility.
Emphasising on the livestock reforms, he insisted that the NEC must revive grazing reserves or ranches across the country.
Tinubu asked Vice President Kashim Shettima to get the National Economic Council to identify grazing reserves that can be rehabilitated into ranches or livestock settlements.
He said that conflict prone areas should be converted into opportunities for economic development and long-term prosperity.
Regarding the withdrawal of VIP police escorts , President Tinubu directed ministers and other VIPs who still require security cover for their official assignments to route such requests through the inspector-general of police and obtain his personal clearance.
He asked the minister of interior to work with the IGP and the civil defence corps to replace police officers currently deployed on special duties.
He also instructed the NSA and the DSS to set up a committee to review existing security arrangements, noting that the country faces persistent threats from kidnapping and terrorism and must maximise all available security assets.
News
Double Voices As Senate Seeks Exemption from Withdrawal of VIP Police Escorts
The push for possible exemption for Senators followed a Point of Order by Senator, Abdul Ningi, (PDP, Bauchi Central), who lamented the withdrawal of his lone police orderly in compliance with the directive of the President
The Nigerian Senate has expressed serious concerns over the withdrawal of Police orderlies attached to senators, worried that the move could expose members to unnecessary danger.
Worried about the situation, Deputy President of the Senate , Barau Jibrin disclosed that the leadership of the Senate held an emergency meeting on the issue on Tuesday, with the hope of positive feedback as it seeks to secure
exemption for lawmakers from the Presidential directive.
President Bola Tinubu had on the 23rd of November issued a stern directive calling for the withdrawal of Police officers attached to “Very Important Persons”, VIPs in the country to make available more hands to tackle Nigeria’s internal security challenges.
About 11, 000 police officers are currently engaged on such assignments across the country.
The push for possible exemption for Senators followed a Point of Order by Senator, Abdul Ningi, (PDP, Bauchi Central), who lamented the withdrawal of his lone police orderly in compliance with the directive of the President.
Ningi said while he has no issues with the withdrawal , he expressed disappointment at the manner the directive of the President is being flouted and called for a strict compliance with the directive starting from the Presidency, the Office of the Vice President , and Federal Ministers.
The Bauchi Senator said while his own police orderly has been withdrawn, he continues to see some businessmen including Chinese citizens and celebrity singers being escorted by contingents of police officers in brazen disregard to the directive of the President.
Based on the revelations by Senator Ningi, the Senate mandated its Committee on Police Affairs to immediately conduct a thorough investigation into the alleged disregard of the President’s directive .
The Committee has 4 weeks to complete the assignment and revert to senate at plenary.
MARKETING EDGE publisher John Ajayi dies at 62
President Tinubu to NEC: You’re too Slow on Livestock Reforms
Double Voices As Senate Seeks Exemption from Withdrawal of VIP Police Escorts
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