Who is a social media influencer? Top10 Nigerian Social Media Influencers

Published

1 year ago

April 29, 2025

OCHEFA

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A social media influencer is an individual who has built a significant following on social media platforms, such as Instagram, YouTube, TikTok, Twitter, or Facebook.

They often have expertise or a strong interest in a particular niche or industry, and use their online presence to:

1. Share content, opinions, or experiences.

2. Promote products, services, or causes.

3. Engage with their audience.

Types of Influencers

Influencers can be categorized into various types, including:

1. Nano-influencers (small, niche audience)

2. Micro-influencers (smaller, engaged audience)

3. Mid-tier influencers (larger audience, often with a strong brand)

4. Macro-influencers (large, broad audience)

5. Celebrity influencers (famous individuals leveraging their fame)

Influencers As Brands Ambassadors

Their influence can impact consumer behavior, trends, and brand awareness.

Here are some notable social media influencers in Nigeria, categorized by their areas of expertise:

Music and Entertainment

1. Davido: With 29.6 million followers, Davido is one of the most popular Instagram influencers in Nigeria, known for his music and entertainment content.

2. Tiwa Savage: This singer and entertainer has 18.8 million followers and is known for her music and lifestyle content.

3. Wizkid: With 18.1 million followers, Wizkid is a popular singer and entertainer in Nigeria.

4. Burna Boy: This Grammy-nominated artist has 17.7 million followers and is known for his music and activism.

Acting and Drama

5. Funke Akindele: With 16.4 million followers, Funke Akindele is a popular actress and producer in Nigeria.

6. Regina Daniels: This actress and model has 15.1 million followers and is known for her acting and lifestyle content.

7. Ini Edo: With 14.2 million followers, Ini Edo is a popular actress in Nigeria.

Comedy and Humor

8. AY Makun: This comedian and actor has 12.7 million followers and is known for his humorous content.

9. Lasisi Elenu: With 4.6 million followers, Lasisi Elenu is a popular comedian and actor in Nigeria.

10. Mark Angel: This comedian and actor has 3.4 million followers and is known for his humorous content.

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MultiChoice launches Wethu+ as DStv overhauls packages

Wethu+ combines local drama, movies, telenovelas, reality shows, children’s programmes and educational content in one place, according to MultiChoice.

Published

18 hours ago

September 24, 2026

OCHEFA

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MultiChoice has launched Wethu+, a new entertainment channel on DStv channel 163.

The channel replaces Mzansi Wethu and pulls together content previously spread across Mzansi Wethu, Mzansi Bioskop and Mzansi Magic Music.

The launch forms part of what the pay-TV operator describes as its biggest package overhaul in nearly two decades, with dedicated Sports and Movies & Series bouquets now on offer.

What Wethu+ will show

Wethu+ combines local drama, movies, telenovelas, reality shows, children’s programmes and educational content in one place, according to MultiChoice.

The line-up also includes international blockbuster movies, dubbed telenovelas and daily news updates.Football is a major part of the offer.

MultiChoice confirmed that Wethu+ will broadcast two Premier Soccer League matches every weekend during the football season.

The company said pairing football with movies, drama and family programming gives subscribers sports and general entertainment on a single channel.

Gov Mbah Appoints Nollywood’s Eucharia Anunobi, Rachael Okonkwo aides

Okonkwo, popularly known as Nkoli Nwa Nsukka, was appointed Senior Special Assistant on Film and Creative Industry Development, while veteran actress Eucharia Anunobi was appointed Special Assistant on Women Mobilisation for Enugu-North Zone.

Published

2 days ago

September 22, 2026

OCHEFA

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•Nollywood actress, Rachel Okonkwo and Enugu State Governor Peter Mbah..Photo Credit: IG/ Rachel Okonkwo.

Enugu State Governor, Peter Mbah, has approved the appointment of Nollywood actresses Rachel Okonkwo and Eucharia Anunobi as aides.

The appointments were contained in a public announcement issued on Monday by the Secretary to the Enugu State Government, Prof. Chidiebere Onyia.

Mbah approved the appointment of 101 aides across three categories comprising seven Special Advisers, six Senior Special Assistants and 88 Special Assistants.

Entertainment

Madonna Returns To MTV Video Music Awards, After 23 years

She also enters this year’s ceremony with 11 nominations, the highest number received by any artist at the 2026 VMAs.

Published

1 week ago

September 17, 2026

OCHEFA

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Madonna is set to return to stage after 23 years, with the pop star scheduled to open the 2026 MTV Video Music Awards ceremony.

The performance is set for Sunday, September 27, 2026, marking Madonna’s first VMAs performance since 2003.

She first appeared at the inaugural ceremony in 1984, when she performed “Like a Virgin,” and has remained closely associated with the awards throughout her career.

Madonna’s return comes as she promotes Confessions II, a follow-up to her 2005 album Confessions on a Dance Floor.

The project has been supported by a series of events known as Club Confessions.

She also enters this year’s ceremony with 11 nominations, the highest number received by any artist at the 2026 VMAs.

Her nominations include Artist of the Year, Video of the Year, Best Direction, Best Cinematography, Best Choreography, Best Art Direction, Best Visual Effects and Best Editing. She is also nominated for Song of the Year and Best Collaboration for “Bring Your Love,” featuring Sabrina Carpenter.