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2024 WORLD RADIO DAY: Nigeria’s Radio Maverick announces launch of New Station in Lagos

Written by Charles Kalu
To many people, the man, Jonathan James Lyamgohn (mostly known as King-James) is one thing or the other to everyone however, he is radio in human form. With a dossier of work and new projects that transcend Nigeria’s leading broadcast station brands, King-James has been linked with the founding or running of atleast 50 radio stations in Nigeria and Africa in a career that has spanned about 28 years.
Some of the radio stations that King-James (also called KJ) has been connected with over the years include; Cool FM, Kiss FM, Nigeria Info, Radio Nigeria (FRCN), Wazobia FM, Soundcity (Nigeria & Kenya), WE-FM, Urban96 FM, Correct FM, Access24 , Hot FM, NRJ Radio Kenya, Heart & Soul Zimbabwe, KSMC, Vision FM, NN24 and to name some more.
These years of working in broadcasting have seen Jonathan grow from his first start as a radio errand boy who would just hang around the radio station since his debut live appearance in 1991, to when he was first hired as a presenter in 1996. Ever since that day when he presented his first live radio show, there has been no looking back for him over the years until his last role as the Executive Director for Group 8 Ltd, owners of several of Nigeria’s leading television and Radio brands, with headquarters in Lagos, where he helped pioneered the Group’s radio business.
In a recent conversation with members of the media, Jonathan shared his thoughts about this year’s world radio day and his latest project of setting up a new radio station in Lagos, Nigeria.
Details of the interview below:
WORLD RADIO DAY 2024, WHAT IS THE MESSAGE THIS YEAR?
For me, the message each year is always in the answer to the question, what can radio do better this year? I say do better because radio’s recipe for its continued survival and relevance has been its ability to adapt and to leverage. So, as a practitioner in the field of radio and broadcasting in general, the question is always personal to ensure that I play my part in ensuring that we keep our audiences well rewarded for trusting us with their time each time they are tuned in or listening to us on demand. Nothing is more heart breaking than a listener who is disappointed because we have failed to make their time spent listening to us worth the while.
This year as has been set by UNESCO , the UN body which leads in setting the discuss for World Radio Day across the world, the theme is very apt and deliberate to take us all back to why our first love was created…”RADIO: A CENTURY INFORMING, ENTERTAINING and EDUCATING”. This 2024 theme for the world radio day shines full headlights on Radio’s remarkable drive over the past years since its inception, but also calls attention to a still relevant present while nudging us to be reminded of the promise of a dynamic future.
While it is rarely said and to some it can even be considered contentious, I do believe that radio is the bedrock upon which mass media entertainment has been built upon. For those who are familiar with a little history, you will be able to track the boom of contemporary mass entertainment to be connected with the boom that radio contributed. The growth in commercial music, commercial comedy, drama and so on .
The good news is that while time and change have always thought they are the only constant, I think unbeknownst to them, radio is also a constant change. Today in 2024, radio has morphed from that box we traditionally knew into a medium which comes as an app on your phone, as a click on on your computer, as a voice assistant around your house via smart speakers and still on the dial in your car or at your. However it is still as always, a friend within your ears’ reach. That is the marvel called radio!
WHY HAVE YOU DECIDED TO START A STATION NOW
The why is multi faceted quite frankly. It is a dream that has been happening for several nights over several years and I guess in the end I had to just give in and let it come alive. I can recall how from my earliest days after getting into radio in my home city of Kaduna at the time, I would stay up imagining what joy I can bring to the city someday if I can only just own one station that will bring the people happiness. This was what led me to developing capacity in helping to start new radio stations over the years.
Years later having seen the trouble involved I said no I will never own one on my own, but then, those dreams will always wake up me up at night. So perhaps this my attempt at trying to see if I can now be allowed to end to go back to sleep (he laughs). However, I must say, the journey through life has eventually led me right to this moment and thanks to God’s providence and the generosity of my legion of friends who keep cheering me on (and I guess hoping I don’t go crazy if I don’t do this…).
WHY LAGOS?
My answer will be why not Lagos?
The city has been tremendously good to me and has given me wings to fly over the various occasions I have lived in it in the past several years. I love the people and am madly in love with the city.
Even as a child, I had always wanted to come live in Lagos. We have a joke in my house and with my friends where I am often referred to as the “BIG CITY KID” and always in love with the bustling life of a big city. Lagos is the best city to do radio in Nigeria and Lagos loves and depends on radio. So you see why the question for me is, why not Lagos?
For the love I have for Lagos and for the love Lagos has shown me, I feel a sense of pride and responsibility to continue to play my part in placing the city on the map of global best practice as far as radio is concerned.
WITH SOO MANY RADIO STATIONS IN LAGOS,WHAT WILL YOU DO DIFFERENTLY?
You can imagine how many times we have had to ask ourselves that question right from the beginning right? This was such a big part of our thought process such that we commissioned a research to help us investigate the thinking and also give us insight into what is to be expected and to identify where the opportunity for a focus audience is. The results came in and we were able to filter and identify the niche we intend to be taking care of. We will be playing in the entertainment radio programming space and we have identified an audience category that is being catered to in a general manner but we intend to pay them more attention and to be the leaders in that space. We have identified what we believe they like and we have curated those things identified such that it will be fit for their radio appetite and provide them a fixed address for their radio dials or wherever they consume radio from. We intend to connect directly with the heart of today’s socio and psychographic demographic that is captured in the contemporary family spectrum as it relates to music appetite and consumption pattern. It will be interesting, upbeat, positive and inspiring in various ways.
WHAT ARE THE OPPORTUNITIES THAT NIGERIA AND NIGERIANS CAN TAP FROM IN RADIO
We can publish a whole book this night if we go down that road given the layers upon layers that exist to in the value chain associated with that question.
I will however stick with the side which has to do with the creation of various points of touch which can also shape the macro economics of Nigeria.
I do believe that for the growth already recorded courtesy of liberalisation which has led to the proliferation of the stations across the country, Nigeria can fully do a review of the benefits of partnering to build original parts for the audio business (of which radio is one of). This will naturally contribute to the nation’s GDP as we have well over 500 stations which are a golden market. Then you can add the market which will accrue via the African free trade agreement which then makes the entire region a market.
Doing the above will then require the further development offer local talents in electrical electronics and the associated fields which will in turn make us prime for exports in goods and talent. The benefits are enormous to enumerate as long as we can fully plan and execute.
We also have the untapped market waiting in the digital terrestrial radio space via the many formats of frequency utilisation in the DAB, DAB+, etc which nation’s in Europe and other continents have continued to develop. This allows for the eventual freeing up of the spectrum that can be commercially exploited for the development of the sector while quality and access in improved up. There is no better way to kill several with one stone than that.
WHAT IS THE NAME OF THE RADIO STATION
We have decided to call the station “JUSMEN”. So it will be generally known and referred to as “Radio Jusmen”.
The word Jusmen loosely means “my mind is at rest” or “peace of mind”. It is the one thing we hope we can help the listener find when we come on air. We also decided to call it that as part of our decision to pursue originality in brand creation and trusting that it will be a name that will stick and make for easy recall.
The Jusmen brand also intends to always be synonymous with bringing lots of fun times and great shared moments by all who encounter it.
WHEN SHOULD WE EXPECT YOUR NEW RADIO STATION
We are working behind the scenes to put finishings to all the fine details that shape a distinct radio station. This we believe will not be taking longer than a few more weeks from now and we will be letting Lagos and the world into our little world of audio creativity and entertainment freedom, which will bring smiles to the faces of whoever comes in contact and gets to listen to the station.
WHAT WILL YOU LIKE TO BE REMEMBERED FOR SOMEDAY
I will like to be remembered for being that one Nigerian and African whose time here was very focused on the one thing he loved soo much…RADIO. Furthermore, that during his journey, he played a role in its evolution and the handing over to another generation that continued to spread its magic for many more generations to come.
I am very clear about what my life’s mission is…to harness the potentials that exist in PEOPLE, TECHNOLOGY and creation of POSSIBILITIES that are fired up by PASSION for meaningful IMPACT. These five things are what I am hoping will be on my epitaph if I am able to earn the right to be so described by the time I am done right here.
News
N54.9tn budget: FG, W’Bank at odds over funding strategy

The World Bank has described Nigeria’s 2025 federal budget as overly ambitious, warning that the Federal Government may be forced to turn to the Central Bank of Nigeria’s Ways and Means facility to finance likely revenue shortfalls.
The Bank gave this warning on Monday during the public presentation of its latest Nigeria Development Update report titled ‘Building Momentum for Inclusive Growth’ in Abuja.
President Bola Tinubu signed the 2025 Appropriation Act into law, approving a record budget of N54.99tn, the highest in Nigeria’s history.
The budget was raised from the initial proposal of N49.7tn submitted to the National Assembly.
The fiscal plan makes provisions for N13.64tn in recurrent expenditure, N23.96tn for capital projects, N14.32tn for debt servicing, and N3.65tn for statutory transfers, while projecting a deficit of N13.08tn, to be financed through domestic and external borrowing.
The budget assumptions include a crude oil benchmark of $75 per barrel, oil production at 2.06 million barrels per day, an average exchange rate of N1,400/$, and an inflation target of 15 per cent.
Speaking at the event, the World Bank’s Lead Economist for Nigeria, Mr Alex Sienaert, said that despite strong revenue gains recorded in 2024, Nigeria’s 2025 budget assumptions remain optimistic and may prove difficult to meet.
He said, “It’s a very ambitious budget. Even with the very positive revenue sort of tailwind that we have… even considering that, it looks like it’s going to be pretty hard to meet some of the ambitious revenue targets that are in there.”
According to him, key assumptions such as average daily crude oil production of 2.1 million barrels per day and a benchmark oil price of $75 per barrel are unlikely to hold, noting that current production figures are closer to 1.6 million barrels per day.
He also cited uncertainty over how much revenue would flow from the removal of the petrol subsidy and the planned windfall tax on foreign exchange gains, saying these could weaken the Federal Government’s revenue position.
“This is important because if it does turn out that the revenue targets are not met, then that could mean that the financing requirements are more than budgeted.
And if the financing requirements exceed what’s budgeted, then that’s either going to create arrears pressures… or it could renew risks of recourse to things like deficit monetisation under large-scale Ways and Means,” he said.
Sienaert warned that although Nigerian authorities had pledged not to resort to the CBN’s overdraft facility, doing so again could derail the country’s fragile macroeconomic recovery.
“The authorities have been very clear that they will by no means be going back to large-scale use of Ways and Means, but were that to happen, it would be just extremely disruptive to the whole rebuilding of confidence in fiscal sustainability and in the naira ultimately,” he noted.
On broader fiscal matters, the World Bank called on the Federal Government to eliminate the electricity subsidy, which it described as a “wasteful, regressive subsidy.”
Sienaert said key fiscal reforms such as the removal of the petrol subsidy and the adoption of a market-reflective exchange rate had helped improve the government’s fiscal position, but further reforms were needed.
“There’s still a range of fiscal policy and fiscal management issues where more can be done to safeguard the gains that have already been achieved… just to name, there is still one kind of wasteful regressive subsidy, which is the electricity subsidy.
So work to address that,” he said.He also advocated for improved oil revenue transparency and a reduction in the cost of governance, saying efforts to increase non-oil revenue must continue.
Sienaert noted that although the Nigerian National Petroleum Company Limited began applying official exchange rates for fiscal transactions in October 2023, only half of the revenue gains from the subsidy removal had been remitted to the Federation Account by January 2025.
“It’s just going to be important in the coming months to keep tracking this, and ultimately that the full revenue gains from the difficult job of eliminating the subsidy do flow to the Federation so that that can support a continued healthy fiscal picture and, in turn, spending on development priorities,” he said.
On inflation, the World Bank economist said monetary policy reforms had helped reduce inflationary pressures but noted that consumer prices remained high.
“We do need to acknowledge that price pressures remain elevated,” he said.
“The battle against inflation continues, and to extend the military analogy a little bit, there’s a kind of fog of war… quite dense just at the moment.”
He added that recent changes to the Consumer Price Index by the National Bureau of Statistics had made it difficult to determine the current trend in inflation, noting, however, that continued coordination between fiscal and monetary authorities would be critical to restoring confidence.
The World Bank further urged the government to ramp up implementation of its targeted cash transfer programme aimed at cushioning the cost of reforms on poor households.
The programme currently offers N25,000 monthly for three months to 15 million recipients.
“The implementation has just been quite slow. So only about a third of those recipients have received transfers so far. The good news is that this is being scaled up… and just important that that effort really continues so that as many people as possible get help,” Sienaert said.
Looking ahead, he called for a new growth strategy based on a “private-led, public-facilitated” model.
The World Bank also stressed the need to reduce costs of governance, including cutting “wasteful expenditures that are not essential, such as purchase of vehicles, external training, etc.” and reducing “the cost of collection of GOEs (FIRS, NCS, NMDPRA, NUPRC, etc.).
”He emphasised the need for increased investment in education and health, noting that Nigeria’s combined spending in these sectors remained among the lowest globally.
“In 2022, Nigeria was only spending 1.2 per cent of GDP on education and 1.8 per cent on health, or $23 per Nigerian per year on education, $15 per Nigerian per year on health,” he said.
He said private sector growth must also be supported by improving the competitive landscape and reviewing trade policies that restrict access to essential production inputs.
“Competition is like the sort of secret sauce that drives innovation and economic transformation.
And in Nigeria, there’s some evidence… that actually there are elements of competition policy, and there are conditions that are needed for good competition that actually even compared to some of Nigeria’s immediate peers… the Nigerian competitive landscape lags some of those,” he said.
The Bank believes that following through with these reforms will position Nigeria to achieve its goal of becoming a $1tn economy by 2030.
Speaking at the event, the Minister of Budget and Economic Planning, Senator Abubakar Bagudu, has faulted the World Bank’s claim that Nigeria’s 2025 budget is overly ambitious, insisting that the projections are modest and aligned with the country’s growth capacity.
While the World Bank’s Lead Economist for Nigeria, Mr Alex Sienaert, had earlier described the 2025 fiscal projections as “very ambitious” and warned of possible recourse to deficit monetisation, Bagudu took a different view.
“Is the projection of the 2025 budget ambitious? No, they are not,” the minister said.
“They are all modest. Because even in the presentation, two things were said — some oil prices are about $60, but the average for Nigeria is $73 because of our premium grades.
”On crude oil production, which the World Bank said was likely overstated in the budget at 2.1 million barrels per day, Bagudu insisted Nigeria has both the record and capacity to exceed that.
“We have produced more than 2.3 million barrels a day,” he said.
“And the Minister of Petroleum always tells us that the technical and fiscal capacity — that means the ability to produce in terms of acreage, in terms of technology — is higher than that.
So, we are right as a team to say that, look, we are going to task everyone. ”He argued that budgets should be aspirational and not constrained by present challenges.
aspirational and not constrained by present challenges.
Related News CBN policies may lower inflation to 22.1% – W’Bank Economic reforms boosted govt revenue to N31tn – World Bank Nigeria posts fastest GDP growth in decade — World Bank
“A budget should not be a reflection of our indulgences. It should be a reflection of our potential. Mr President made it clear — all of us are going to be challenged to give our best,” he said.
Bagudu also pointed to improvements in Nigeria’s fiscal performance, citing a rise in revenue-to-GDP and expenditure-to-GDP ratios. He said these indicators are critical to delivering inclusive growth.
“Revenue-to-GDP ratio has gone up, expenditure-to-GDP ratio has gone up, which is critical to delivering inclusiveness,” he said.
“Especially the fact that in the increased revenue to sub-nationals… there is even a reduction in debt for the sub-nationals, which enhances their fiscal space.
”Highlighting President Bola Tinubu’s broader economic agenda, the minister revealed that a national initiative focused on mapping economic opportunities in Nigeria’s 8,809 political wards would soon be launched.
“What we have been dealing with is a programme to ensure that all three tiers of government are working together to map economic opportunities in all the 8,809 wards,” he said.
News
ASUU: Prof Piwuna is new national president
Prof. Piwuna was the immediate past National Vice President of the union.

A Professor of Medicine and Consultant Psychiatrist, Chris Piwuna, has been elected as the national president of the Academic Staff Union of Universities (ASUU).
He takes over from Emmanuel Osodeke, a Professor of Agriculture at the University of Agriculture, Umudike, Abia State, who was elected in May 2021.
Prof. Piwuna was the immediate past National Vice President of the union.
Piwuna, a former Dean of Students Affairs at the University of Jos, Plateau State, emerged victorious at an election during the union’s 23rd National Delegates Congress at the University of Benin in Benin City, Edo State.
News
Former military administrator Olubolade dies at 70
… he left the house to play lawn tennis at a nearby facility where he slumped.

Former Military Administrator of Bayelsa State, Navy Captain Omoniyi Caleb Olubolade (rtd), is dead.
Olubolade was also Minister of Special Duties, Minister of State, FCT, and Minister of Police Affairs.
He celebrated his 70th birthday on November 30, 2024.Olubolade, the Ipoti-Ekiti-born retired officer, died on Sunday, May 11, in Apapa, Lagos.
A statement by his first daughter, Mrs. Oluwayemisi Akinadewo, and first son, Mr. Dayo Olubolade, said that he left the house to play lawn tennis at a nearby facility where he slumped.
He drove himself to the facility to play lawn tennis in the evening and slumped while playing.
Efforts were made by medical officers around to revive him to no avail.
He was immediately rushed to Obisesan Naval Medical Hospital, Apapa, where he was pronounced dead.
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