Business

Global smartphone shipments fall 20% in Q3 2026, lowest in 14 years

“Consumers are holding on to their devices longer than estimated, increasingly considering refurbished devices and prioritizing higher-value devices,” said Shilpi Jain, a senior analyst at Counterpoint Research.

Published

3 weeks ago

October 13, 2026

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Counterpoint Research has reported drops in global smartphone shipments by 20% year on year in the third quarter of 2026, hitting the lowest level for the period in 14 years, or since 2012.

The report published on Monday showed that persistent memory shortages and rising component costs disrupted supply and pushed retail prices up.

Smartphone retail prices have increased by 20% so far in 2026 as manufacturers pass higher memory costs on to consumers.

Counterpoint said rising prices for DRAM and NAND memory components inflated bill of materials (BOM) costs, deepened supply shortages and disrupted shipments.

Manufacturers were forced to adjust shipment plans, raise prices and prioritise profitability over sales volumes.

The pressure is changing consumer behaviour. Buyers are holding on to their devices longer and considering alternatives.

According to the report, Samsung and Apple gain market share during the period under review.

Samsung retained its position as the world’s largest smartphone manufacturer in the third quarter, accounting for 23% of global shipments despite a 3% year on year decline in shipment volume.

Counterpoint attributed Samsung’s performance to demand for its Galaxy Z Fold8 series and stable component supplies for its mid-range devices.

Apple’s market share reached 22%, crossing 20% for the first time in a third quarter, despite a year on year decline in shipments.

The absence of a base iPhone 18 model resulted in a smaller launch-month channel fill than the full iPhone 17 lineup a year earlier.

Counterpoint said the iPhone 18 Pro models recorded a stronger launch than their predecessors, particularly in China and India, while continued momentum from the iPhone 17 series helped offset the shipment decline.

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November 5, 2026

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Business

NNPCL wants to sell 10% equity via IPO on NGX, LSE

NNPC is expected to spend at least the whole of 2027 preparing for the proposed offering, with the listing primarily intended to strengthen corporate transparency and governance in line with Nigerian law.

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1 day ago

November 4, 2026

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The Nigerian National Petroleum Company Limited (NNPC Ltd.) is considering selling between 5% and 10% of its equity through a potential initial public offering (IPO), with the proposed listing expected to focus primarily on Nigeria’s domestic capital market.

The Group Chief Executive Officer of NNPC Ltd., Bashir Bayo Ojulari, disclosed this in an interview with Reuters on Tuesday, November 3, 2026, adding that the company could also pursue a secondary listing in London or New York.

The disclosure comes shortly after the Dangote Petroleum Refinery’s IPO closed on October 27, following a two-week extension of its subscription period from the initial October 13 deadline.

Ojulari indicated that raising additional capital would be a secondary consideration rather than the main reason for going public.

The company is also considering listing some of its subsidiaries separately, following a model adopted by Abu Dhabi National Oil Company (ADNOC), the United Arab Emirates’ state-owned oil company.

Beyond the potential IPO, Ojulari disclosed that Chinese companies have expressed interest in acquiring equity stakes in some of NNPC’s smaller refineries, particularly the Port Harcourt and Warri facilities, which require substantial rehabilitation.