Business
Dufil Prima appoints Chain Reactions as PR consultant for Indomie Noodles
Chain Reactions Africa has announced its appointment as the new strategic communications and public relations consultant for Dufil Prima Foods Limited, makers of Indomie Instant Noodles.
According to a statement on Thursday by the PR firm, the partnership, which took effect on February 1, 2024, intends to first strengthen Indomie Noodles’ market leadership and build stronger emotional connections with consumers across the Nigerian market.
“With a commitment to delivering quality products and enriching the lives of consumers, Dufil Prima Foods Limited recognises the importance of breakthrough communications strategies that reaches the hearts and move the wallets,” the firm said.
“As part of its growth strategy as the clear market leader, the company has enlisted the expertise of Chain Reactions Africa to enhance its flagship brand – Indomie Instant Noodles’ visibility, reputation, and engagement within the Nigerian market.”
Speaking on the new partnership, Temitope Ashiwaju, group corporate communications and event general manager at Dufil Prima Foods, expressed excitement about working with Chain Reactions Africa.
“Their proven track record of creativity, strategic depth, understanding of trends and culture amongst critical demographics, market insight and integrated approach to communications have made them our preferred partner,” he said.
“Together, we aim to strengthen our market leadership, engage with our consumers more effectively, and drive meaningful connections that resonate with our target audience.”
Also speaking on the partnership, Jaiye Opayemi, Chain Reactions Africa’s managing director and chief strategist, expressed delight at the ‘good news’ from Dufil Prima Foods Limited, thanking the organisation for “choosing us” to manage the Indomie Instant Noodles brand.
Business
ALTON Confirms Banks cleared N300bn USSD debts
The debt problem that had lingered for over four years was resolved through the intervention of the NCC under the leadership of its Executive Vice Chairman, Dr. Aminu Maida.
The Association of Licensed Telecommunications Operators of Nigeria (ALTON) has confirmed that Deposits Money Banks (DMBs) have paid the estimated N300 billion debts they owed telecom operators for Unstructured Supplementary Service Data (USSD) services.
ALTON Chairman, Engr. Gbenga Adebayo disclosed this yesterday during the group’s official visit to the Board Chairman of the Nigerian Communications Commission (NCC), Idris Olorunnimbe in Lagos.
According to Adebayo, paying off the debt brought to a close years of accusations and counter-accusations between the banks and telecom operators.
Adebayo said that the debt problem that had lingered for over four years was resolved through the intervention of the NCC under the leadership of its Executive Vice Chairman, Dr. Aminu Maida.
While commending the leadership of the NCC for their recent interventions including the approval of 50 percent end user tariff adjustment last year, Adebayo said the Commission has steered the ship of the sector through one of its most delicate periods.
“When Dr. Maida assumed office, he inherited significant industry challenges. One of the most difficult was the USSD debt crisis — a debt burden that grew over four years to nearly N300 billion. It had become a systemic risk to our sector and the digital financial ecosystem.
“Through firm leadership, structured engagement, and decisive coordination, Dr. Maida and his team resolved this issue.
“Today, there is no outstanding USSD debt. The ecosystem has fully migrated to end-user billing. What was once a looming crisis has been converted into a sustainable framework,” Adebayo stated.
Business
FAAN stops cash collection at airports nationwide
Beyond compliance with government policy, the MD/CE highlighted the enormous benefits of a cashless system to the aviation ecosystem, including reduction in leakages, improved transaction traceability, faster service delivery, and enhanced public confidence in airport operations.
•FAAN MD, Mrs Olubunmi Kuku
Federal Airports Authority of Nigeria (FAAN) will stop collecting cash across all airport payment points nationwide, effective February 28, 2026.
FAAN Managing Director, Mrs. Olubunmi Kuku, stated this during a visit by executives and members of the National Union of Air Transport Employees (NUATE), who sought clarification on the decision to discontinue cash transactions at airports.
In her address, the MD/CE emphasised that the transition to a cashless system is not only in line with global best practices in aviation management but also consistent with Federal Government’s directives aimed at enhancing transparency, accountability, and operational efficiency.
She referenced a Treasury Circular dated November 24, 2025, issued by the Office of the Accountant General of the Federation and signed by the Accountant-General, Shamseldeen Ogunjimi, mandating the cessation of cash transactions in all government dealings.
The directive followed approval by the Federal Executive Council for Ministries, Departments and Agencies (MDAs) to discontinue physical cash collections and payments as part of broader public finance reforms
“There is no going back on this decision,” she said, stressing that the cashless initiative aligns FAAN with national financial management reforms while positioning Nigeria’s airports for greater operational integrity, improved service delivery, and stronger revenue assurance.
Beyond compliance with government policy, the MD/CE highlighted the enormous benefits of a cashless system to the aviation ecosystem, including reduction in leakages, improved transaction traceability, faster service delivery, and enhanced public confidence in airport operations.
Business
CBN’s Cardoso Advocates cross-border payments reform at G-24 meeting
“With global remittance corridors costing over 6.0 percent, settlement lags of several days, and compliance burdens that exclude MSMEs, millions remain disconnected from global opportunity.”
Olayemi Cardoso, governor, Central Bank of Nigeria (CBN) has called for reforming cross-border payments system , asserting that its too inefficient to support inclusive growth in developing economies.
Cardoso made the call on Thursday during the G-24 Technical Group Meetings in Abuja, warning that high costs and settlement delays are shutting millions out of global trade and finance.
” It is not merely a technical upgrade but a macroeconomic priority, as the channels through which capital, remittances and trade flow increasingly shape financial stability”,said Cardoso.
He emphasised that payment systems now sit at the heart of global economic integration and financial stability, but remain structurally biased against emerging and developing markets.
“Today, cross-border payments remain too slow, too costly, and too fragmented, especially for developing economies,” Cardoso said.
“With global remittance corridors costing over 6.0 percent, settlement lags of several days, and compliance burdens that exclude MSMEs, millions remain disconnected from global opportunity.”
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