A social media influencer is an individual who has built a significant following on social media platforms, such as Instagram, YouTube, TikTok, Twitter, or Facebook.

They often have expertise or a strong interest in a particular niche or industry, and use their online presence to:

1. Share content, opinions, or experiences.

2. Promote products, services, or causes.

3. Engage with their audience.

Types of Influencers

Influencers can be categorized into various types, including:

1. Nano-influencers (small, niche audience)

2. Micro-influencers (smaller, engaged audience)

3. Mid-tier influencers (larger audience, often with a strong brand)

4. Macro-influencers (large, broad audience)

5. Celebrity influencers (famous individuals leveraging their fame)

Influencers As Brands Ambassadors

Their influence can impact consumer behavior, trends, and brand awareness.

Here are some notable social media influencers in Nigeria, categorized by their areas of expertise:

Music and Entertainment

1. Davido: With 29.6 million followers, Davido is one of the most popular Instagram influencers in Nigeria, known for his music and entertainment content.

2. Tiwa Savage: This singer and entertainer has 18.8 million followers and is known for her music and lifestyle content.

3. Wizkid: With 18.1 million followers, Wizkid is a popular singer and entertainer in Nigeria.

4. Burna Boy: This Grammy-nominated artist has 17.7 million followers and is known for his music and activism.

Acting and Drama

5. Funke Akindele: With 16.4 million followers, Funke Akindele is a popular actress and producer in Nigeria.

6. Regina Daniels: This actress and model has 15.1 million followers and is known for her acting and lifestyle content.

7. Ini Edo: With 14.2 million followers, Ini Edo is a popular actress in Nigeria.

Comedy and Humor

8. AY Makun: This comedian and actor has 12.7 million followers and is known for his humorous content.

9. Lasisi Elenu: With 4.6 million followers, Lasisi Elenu is a popular comedian and actor in Nigeria.

10. Mark Angel: This comedian and actor has 3.4 million followers and is known for his humorous content.

Some children of the legendary juju musician, Sunday Adegeye, aka King Sunny Ade, are currently at loggerheads over his well-being and whereabouts.

A daughter of the singer and guitarist, Damilola Esther, took to social media to accuse her step-brother, Dayo, of holding their father hostage, and also booking him for events without honouring the engagements.

In a series of social media posts, she also called for her brother, who she referred to as his manager, to be apprehended for “stealing” from KSA.

One of the posts read, “Dad told my brother that he wants to go home. Where is he? Where are his phones? He has not been online or picking his calls. Where is he?”

Another one read, “I want Dayo (manager) apprehended. I want him to provide all the money they have been stealing from him. He has a UK visa, thinking he can run.

”However, in an exclusive interview with The PUNCH, Dayo said their father was hale and hearty.

He maintained that he was not the father’s “official manager” but was only helping out his dad in that regard.

He said, “The allegation is false. On Saturday (April 26, 2025), my dad performed at the 60th birthday party of a fan. The event took place at 16 Musa Yar’Adua Street, Victoria Island, Lagos.

He still had rehearsals with members of his band last week. He will perform in Akure (Ondo State capital) on May 1.

“She (Damilola) is not in the right frame of mind for her to have made those posts.

On Easter Sunday, she called me and said she wanted to speak with dad, because she doesn’t live in Nigeria.

I gave the phone to my dad, and they spoke for about 30 minutes. I then told her that if she wanted to see him, she could come to Nigeria.

“The moment she started making nasty comments about dad, she crossed the line. You cannot speak ill of my father and expect me to still reckon with you, no matter who you are. Even my mother wouldn’t do that.

Why would you (Damilola) go on social media and call daddy names?

”Dayo also stated that KSA would release a statement to clear the air and put things in perspective.

“Kindly ignore all she has said. KSA will release a statement on social media within 24 hours. And if you are free, you can join him in Akure for his performance on May 1.

He will be glad to have an interaction with you, and answer questions on what you have heard on social media about him,” he said.

Clarifying that he was not KSA’s manager but was only “helping out” in the absence of one, Dayo told our correspondent, “I am not an official manager. I just assist my father. I have my businesses.

As I explained to her (Damilola), I don’t have any employment letter, and I am not on the payroll.

“I am just helping my dad, like the Scripture commands. This arrangement was not even planned but was necessitated by some developments.

He (KSA) asked me to help him handle certain things, pending the time he gets someone in that position.

And, he feels extremely comfortable with what I have been doing, and he said I should continue doing it.

“This is like paying him back for all the things he has done for me. One of the things he loves the most is going on stage to perform, and that is what he has been doing for the past 59 years. We cannot just ask him to stop doing that.

”Another son of the iconic musician, David, asserted that Damilola was making things up.

In a separate interview he said, “As I’m speaking with you, daddy is fine. He is not working under duress. He just finished an event. I can tell you with proof and evidences that he is fine.

”David also noted that he was ready to volunteer more information to prove that their daddy was fine, and there was no cause for alarm.

However, a respected journalist, Olawale Olaleye, claimed that KSA was no longer accessible to people who used to be in contact with him.

In a social media post, he noted that Damilola reached out to him with the claim that something sinister was going on with her dad, and that he was not reachable.

He stated that another associate reached out to him and asked for his help in getting across to KSA to book him for an event.

According to Olaleye, he tried different means of getting across to KSA but all were to no avail.

He added, “Curiously, everyone who could reach KSA at a dial could not anymore. And at that point, I gave up and continued with my life of hustling…”

Source: PUNCH

Actress Annie Macaulay publicly confirmed her divorce from musician Innocent “2Baba” Idibia during the 17th Headies Awards ceremony held on Sunday night.

The movie star, who had been silent on the matter for months, finally reacted while co-presenting the award for Best Afrobeat Singer of the Year alongside Farooq Oreagba, popularly celebrated as the “King of Steeze” from the 2024 Ojude Oba festival.

While introducing herself on stage, Annie stumbled over her married name before quickly correcting it, signaling her return to her maiden name.

“Annie Idi… Oh! Sorry, Annie Macaulay. Hey, single ladies!” she said, prompting cheers and applause from the audience.

The confirmation follows signs earlier this year when Annie reappeared on social media in March — nearly two months after 2Baba announced their separation — and signed off with her full name, Annie Uwana Macaulay, notably dropping Idibia.

Annie and 2Baba, who have two children, officially ended their marriage in January 2025 after the singer publicly disclosed their split.

Since then, 2Baba has proposed to Edo State lawmaker Natasha Osawaru and introduced her to his family and kinsmen in Benue State, fueling speculation about an impending wedding.

Vanguard