Business

Dufil Prima appoints Chain Reactions as PR consultant for Indomie Noodles

Published

3 years ago

February 8, 2024

491 Views

Chain Reactions Africa has announced its appointment as the new strategic communications and public relations consultant for Dufil Prima Foods Limited, makers of Indomie Instant Noodles.

According to a statement on Thursday by the PR firm, the partnership, which took effect on February 1, 2024, intends to first strengthen Indomie Noodles’ market leadership and build stronger emotional connections with consumers across the Nigerian market.

“With a commitment to delivering quality products and enriching the lives of consumers, Dufil Prima Foods Limited recognises the importance of breakthrough communications strategies that reaches the hearts and move the wallets,” the firm said.

“As part of its growth strategy as the clear market leader, the company has enlisted the expertise of Chain Reactions Africa to enhance its flagship brand – Indomie Instant Noodles’ visibility, reputation, and engagement within the Nigerian market.”

Speaking on the new partnership, Temitope Ashiwaju, group corporate communications and event general manager at Dufil Prima Foods, expressed excitement about working with Chain Reactions Africa.

“Their proven track record of creativity, strategic depth, understanding of trends and culture amongst critical demographics, market insight and integrated approach to communications have made them our preferred partner,” he said.

“Together, we aim to strengthen our market leadership, engage with our consumers more effectively, and drive meaningful connections that resonate with our target audience.”

Also speaking on the partnership, Jaiye Opayemi, Chain Reactions Africa’s managing director and chief strategist, expressed delight at the ‘good news’ from Dufil Prima Foods Limited, thanking the organisation for “choosing us” to manage the Indomie Instant Noodles brand.

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Business

Cybercriminals cloning DStv, other brands to steal bank accounts across Africa

According to cybersecurity company NordVPN, the campaign distributes Remote Access Trojans (RATs) and banking trojans, forms of malware that can give criminals control over infected devices and access to sensitive information.

Published

3 days ago

August 21, 2026

OCHEFA

33 Views

Cybercriminals are impersonating popular companies and government agencies across Africa in a campaign designed to take over smartphones and bank accounts.

More than 100 fake websites linked to the malware campaign have been identified since August 2025.

Brands including DStv, Takealot and South African Airways, as well as the South African Revenue Service (SARS), are being used to make fraudulent messages and websites appear legitimate.

The attacks are particularly concerning in South Africa, where Android dominates the mobile operating system market.

NordVPN said the attacks typically begin with social engineering, where criminals send convincing messages through SMS, WhatsApp or social media.

The messages may contain urgent offers or requests involving job opportunities, tax refunds, identity renewals or pension verification.

Victims are then directed to fake websites designed to closely resemble the official websites of trusted organisations.

The sites encourage users to download an Android application. Once installed, the malicious software can operate quietly in the background, including after the smartphone is restarted.

Business

Cement price hits N16,000 per bag

The current cement prices mark a steep rise from late 2024, when a bag sold for around N7,500.

Published

3 days ago

August 21, 2026

OCHEFA

41 Views

• Chairman of BUA cement, Abdul Samad Rabiu (ASR)

Cement dealers across Nigeria have announced fresh price increases, with a 50kg bag now selling for as much as N16,000 in some markets, up from N13,000 recorded by buyers just days earlier.

The current cement prices mark a steep rise from late 2024, when a bag sold for around N7,500.

By the third quarter of 2025, that had risen to about N9,000 before reaching the N12,000 to N16,000 range now seen across different locations.

Other building materials have followed a similar upward path. Blocks have climbed from around N600 to N1,100 each.

Sand has gone from N165,000 to N250,000 per 30 tonnes. Granite has risen from N530,000 to N780,000 per 30 tonnes.

Reinforcing steel now costs N1.15 million per tonne, up from N850,000.