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TWITTER: Linda Yaccarino appointed New CEO



The former head of advertising at NBCUniversal, Linda Yaccarino has been appointed as the New Chief Executive Officer of Twitter.

The owner of Twitter, Elon Musk, said Yaccarino would oversee business operations at the site, which has been struggling to make money, adding that she would start in six weeks.

Until her appointment, Yaccarino was head of advertising at NBCUniversal where she used to oversees roughly 2,000 people, and was involved with the launch of its streaming service.

She joined the company in 2011, after 15 years at Turner Entertainment and has been credited with bringing the network’s ad sales operation into the digital future.

Her departure had appeared to take NBCUniversal by surprise. On Thursday, amid media reports that she would be headed to Twitter, the firm had told news outlets that she was busy preparing for an upcoming conference.

Yaccarino will bring to Twitter a rich background in advertising, which the social media company relies on to make money and which has dropped sharply since Musk’s takeover.

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Dangote Becomes Most Admired Brand In Africa for the Sixth Consecutive Year



The Dangote brand has become the Most Admired African Brand for the sixth consecutive year, and among top 100 brands in the continent and 2nd in Sustainability brand in Africa among top 100 brands.

As the most Admired African Brand when respondents are prompted to recall an African brand specifically, Dangote was followed by the Telecommunication outfit, MTN in the second position and the Digital Satellite Television (DSTV) coming third, both of South-Africa origin.

The pan-African conglomerate brand was also adjudged as the number one African Pride brand followed by the Ethiopian Airline and MTN respectively.

In a newly introduced category, the Dangote brand came second in Sustainability, by brands doing good for the people, Society and the Environment.

These were announced in Johannesburg, South-Africa on the occasion of the Africa Day marking the 13th Annual Brand Africa 100: Africa’s Best Brands 2023 rankings of the Top 100 most admired brands in Africa based on a survey and rankings conducted by Geopoll, Kantar and Brand Leadership, across 32 African countries that account for more than 85% of the continent’s GDP and population.

Brand Africa in its statement announcing the ranking disclosed that in a new category of brands that are doing good for people, society and the

environment, inspired by business shifting from profit to purpose, MTN and Dangote as African brands came first and second respectively while Unicef

emerged as the number one NGO and Coca Cola emerged as the number one non-African brand.

In the category specific ranking of the Top 25 financial services brands, Africa’s

oldest banking group, Standard Bank surged to the number one position of the most admired brand in Africa, displacing GTBank, which had led the rankings for the past 3 years, but is reeling from recent UK regulatory issues, service challenges and a tough competitive environment. The category is dominated by South African (6) and Nigerian (6) brands which account for 48% of the rankings, with the USA (4), led by VISA, at 16% percent, making up 64% of the Top 25 brands.

In another category specific ranking of the Top 25 media brands, DSTV, the consumer brand of the Multichoice Group, retains its dominant ranking ahead of BBC and CNN as the most admired media brand in Africa. Consistent with previous rankings, non-African media dominate the continent, accounting for 76% of the Top 25 brands.

Brand Africa disclosed that Dangote retained the number one spot for the 6th time despite African brands slipping to 14% of the Top 100 most admired brands in Africa as non-African brands entrench their position in the continent.

Thebe Ikalafeng, founder and chairman of Brand Africa expressed concern that despite optimism with the progress of African Continental Free Trade Area

(AfCFTA) and other initiative to drive African initiatives, African brands still regressed 20% from a 10-year high of 17% to 14% share of the Top 100 most admired brands in Africa.

“It is concerning that despite the momentum in operationalizing the AfCFTA, rising internal pride in continent albeit against global economic challenges, that African consumers have reverted to their trusted, mostly non-Africa brands, rather than give African brands a chance,” he stated. “Nonetheless, this is the state of brands in Africa, and an urgent need to build trust in Made in African brands.”

Bernard Okasi, the Director of Research, GeoPoll, which has been the lead data collection partner since 2015 while speaking on the outcome of the survey explained “With an ever increasing number of countries, greater sample size, and the growth of mobile across the continent, more than ever, using mobile continues to prove to be an effective tool to reach and access respondents across the continent”.

The Chief Growth Officer Africa Middle East for Kantar, Karin Du Chenne, who has been the insight lead for Brand Africa since inception in 2010 says, “despite the increased countries and sample sizes which have invariably grown the volumes of brands analysed, the survey continues to yield a very consistent picture of the leading brands in the continent, albeit not yet to Africa’s advantage.”

He added that as a non-profit initiative and to ensure the objectivity and independence of the rankings, the Brand Africa 100 | Africa’s Best Brands research to determine the most admired top-of-mind brands in Africa are not funded by any brand.

Reacting to the last survey affirming Dangote as number one most admired indigenous African brand, Group Chief, Branding and Communication, Dangote Industries Limited, Anthony Chiejina said the awards were well deserved because “the Dangote brand generates strong nationalistic impressions and powerful feelings across the Continent in terms of industrialization, self-sufficiency, prosperity, power and production.”

He stated that this was further strengthened with the recent commissioning of 650,000 bpd Dangote Petroleum Refinery & Petrochemical complex which is a huge industrial complex or frigate. “The brand portends the inevitability of Nigerian global ascendancy and a gateway to regional and continental development”, he added.

Established in 2010, Brand Africa is a intergenerational movement to inspire a brand-led African renaissance to drive Africa’s competitiveness, connect Africa and create a positive image of the Continent.

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UN Appointment: Adesina Express Joy Says ‘I Am Greatly Honoured,’



The African Development Bank (AfDB) President, Dr Akinwumi Adesina has expressed joy as he accepted his appointment by the United Nations in the fight against malnutrition.

Recall that on June 1, the UN Secretary-General Antonio Guterres appointed Adesina and 21 other leaders to spearhead the fight against malnutrition in all its forms as members of the Scaling Up Nutrition (SUN) Movement Lead Group.

Appointed alongside the AfDB boss were two other Nigerians – Vice President of the Islamic Development Bank, Mansur Muhtar, and Executive Chair, Sahel Consulting Agriculture and Nutrition, Ndidi Nwuneli.

Adesina took to his Twitter handle on Sunday, saying that he is greatly honoured by the appointment in the quest to end malnutrition globally.

Adesina statement reads: “I am greatly honored by United Nations Secretary-General @antonioguterres appointing me among Global Leaders to tackle global malnutrition. Thank you, SG. I look forward to helping to deliver on this agenda,” he twitted.

Initiated in 2010 by the former Secretary-General, Ban Ki-moon, the SUN Movement continues its drive to improve nutrition for all people, everywhere, with the stewardship of 22 appointed global leaders who are committed to fighting malnutrition in all its forms as members of the SUN Movement Lead Group.

With the latest appointment, these prominent figures are committed to championing nutrition and steering the SUN Movement and its mission to eradicate malnutrition in all its forms by 2030.

Some three billion people, almost half of all humanity, cannot afford a healthy diet. And two-thirds of children lack the diverse diets they need to thrive.

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Just In: NRC Recommences Two Suspended Train Trips on Abuja-Kaduna Train Service



The Board and Management of Nigerian Railway Corporation, NRC, has announced the recommencement of two additional train trips on Abuja-kaduna Train Service which was formerly suspended.

The NRC said the additional train service Will resume on Sunday 4th June, 2023 with the following train trips; AK1 departs IDU at 0945hrs.

KA2 departs RIGASA 1330hrs AK3 departs IDU 1500hrs Subsequently from Monday 5th June, 2023 the Schedule will be as follows; KA2 will departs RIGASA at 0800hrs AK1 will departs IDU at 0945hrs

According to the NRC, the KA4 will depart RIGASA at 1330hrs AK3 will departs IDU at 1500hrs

However, on Wednesdays, only KA2 will departs RIGASA at 0700hrs and AK3 will departs IDU at 1500hrs

The Corporation once again regrets any inconvenience our esteemed passengers may have experienced as a result of the temporary reduction in train service.

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